Thesis (M.F.A.)--Rochester Institute of Technology, 1995. / Typescript. Includes bibliographical references (leaves 77-80).

The goal of my thesis is to evaluate the current status of visual communication and Corporate Identity of LABORATOIRE BIODERMA CZECH REPUBLIC s.r.o. based on the analysis and to find out whether the Corporate Identity is together with visual communication of this company appropriately designed and to expose their weaknesses. The goal is to find out how the public perceives the brand "BIODERMA", what the opinion of the brand and its competitors is, what brand knowledge and awareness is and how the company communicates, especially visually. Based on the results of research, which were realized by method - polling via the online questionnaire, I propose the appropriate recommendations and the solution of discovered deficiencies. My thesis should be also benefit for other companies besides the company BIODERMA. I show a manual how correctly to use visual communication, I explain the meaning of visual communication, what kind of various forms exist today, what the trends are, how it relates to Corporate Identity and what Corporate Identity is. This thesis provides a consistent view on the problems of visual communication of companies and Corporate Identity, because these two terms are closely related.

Det här är en kvalitativ studie vars syfte är att synliggöra huruvida bild och designpraktiker kan skapa förutsättningar för mellanrumskunskaper som undersöker, leker och plockar upp meningar i ett icke-vetande. Syftet är också att synliggöra elevernas uppfattning av hur bild- och design praktiker skulle kunna vara demokratiserande som arbetsmetod för kunskapande. Jag har arbetat efter studiens frågeställningar: Hur synliggörs och värderas bild- och designämnet genom praktiskt skapande i kursen estetisk kommunikation av elever? På vilka sätt kan bild- och designpraktiker verka demokratiserande i elevernas egen uppfattning?Det empiriska materialet består utav lermonument och tillhörande dokumentationer genom “minnesanteckningar” som eleverna utfört genom att fotografera och reflektera kring några korta frågor som rör deras praktiska arbete. Empirin utgörs också utav två stycken gruppintervjuer med eleverna. Materialet är analyserat med hjälp utav kvalitativa och visuella metoder för att sortera och förstå materialet. Materialet förstås ur ett A/r/tografiskt perspektiv samt teoretiska begrepp som rör frågeställningarna som formuleras genom kunskapsfilosofi, socialsemiotik och estetiska lärprocesser. Bakgrunden till studien är det begränsade utbudet av bildämneskurser på landets gymnasieskolor och ett intresse att undersöka elevernas uppfattning om vad de tror att det har för användning av bildämnet. Jag intresserar mig för hur eleverna reflekterar kring bild- och designpraktiker under tiden de arbetar praktiskt. I analysen kommer jag fram till flera tematiker som elevernas värderingar kring bild- och designpraktikerna kan sorteras under. De teman som jag kommer fram till är elevernas värderingar av det visuella, elevernas värderingar av de praktiska samt samarbete och elevernas värderingar av den konceptuella idén. I studien framkommer det även att eleverna skapar mening och kunskapande genom det praktiska arbetet där minnesanteckningarna fungerar som instrument för deras reflektioner och formuleringar. Eleverna reflekterar och formulerar demokratiska aspekter, slutligen framkommer intressanta begrepp som eleverna använder när de formulerar sina praktiska arbeten så som känslor och konst som är en del utav ett värdefullt resultat.Arbetet har kommunicerats genom en uppsats och som en gestaltande del på Konstfacks vårutställning.

The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.

The objective of the thesis is an impartial definition of elements that make up the image and identity of the Telefónica Czech Republic, a.s. company. The work is divided into theoretical and analytical part. Introduction of the theoretical part clarifies concepts such as company image and company identity within various factors of management of profit-making organizations. The theoretical part of the thesis seeks to draw on available, especially foreign literature. The subsequent analytical part is exclusively devoted to the central theme of the thesis, i.e. detailed analysis of corporate identity and corporate image of the Telefónica Czech Republic, a.s. company with the emphasis on their mutual differences. After several chapters, followed by a part focusing on active research with the help of a questionnaire survey. Here, the thesis analyses and consequently summarizes data obtained from the questionnaire survey of the scope of image and identity of Telefónica Czech Republic, a.s.. The partial objective of the analytical part is also a comparison within the competitive telecommunications market in the Czech Republic. The main aim of the thesis is to try to find possible activities leading to continuous positive development of the image and identity od Telefónica Czech Republic, a.s..

Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.

The thesis is dealing with implementation of IMPRODEMO image processing application. Author has used existing image processing libraries and has implemented complex application with modern user interface. In order to develop the application, he used framework WPF, method for developing application using tests called Test Driven Development, design pattern MVVM and MEF tool for easy integrating of extensions. Chapter two deals with these technologies and methodologies and describes them. Third chapter describes design of application and presents class diagrams. Fourth chapter describes test driven development and particular pitfalls that emerged from using this methodology. Fifth chapter presents the mean of integrating code written in C++ language into .NET framework and into C# language. At the end, whole work is summarized, resuls are defined and possibilities of resuming and extending the work are proposed.