This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between customer perceptions and customer expectations. The literature review covers two models of service quality, namely the Kano model and the SERVQUAL model. Both the Kano model and the SERVQUAL model are client service models that currently exist in practice. The Kano model provides insights into the dynamics of customer preferences and their needs, which ensures the delivery of successful products and services. The SERVQUAL method is a technique that can be used for performing a gap analysis of an organisation's service quality performance against customer service quality needs. Because of SERVQUAL's strong empirically based methodology and popularity amongst services organisations who aims to improve their service quality, SERVQUAL is the research methodology of choice. The empirical research was done by collecting primary data from a selected group, using the SERVQUAL questionnaire to measure customer expectation and customer perception. The sample size is 65 respondents, and they all responded by completing the structured SERVQUAL questionnaires. A seven-point Likert scale was used in the questionnaire. A "1" was labelled as "strongly disagree" while a "7" was labelled as "strongly agree". The reliability of the data was confirmed by means of Cronbach alpha and a-values of 0.879 (customers' perceptions) and 0.906 (customers' expectations) showed satisfactory reliability. Descriptive statistical analysis was used to calculate mean values of the criteria while principle factor analyses were employed to extract factors from both groups of data. The factors pertaining to the perceived service has been identified as Employee Mind-Set (explaining the variance of 29.72%), Excellent Service (19.14%) and Display (8.92%). Regarding the factor analysis of the expected levels of service, the factors identified are: Employee Mindset (35.78%), Service Reputation (25.22%) and Transactions (5.90%). From the research it became evident that the three major recommendations to managers of convenience stores who aims to improve their service quality are managerial actions focussed at: *Internal training. *Induction programmes *Surveys (further research and monitoring). / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2009.

Since the retail industry is marked by intense competition, retailers must examine the factors influencing the buying behaviour of their targeted consumers and ensure that they formulate a retail strategy that contributes to a pleasant consumer retail experience. Consumers' total retail experience is determined by numerous store attributes that interact, implying that apparel retailers (and stores selling casual wear in particular) should be concerned with store attributes that are important to their target market as well as their satisfaction with the current store attributes they offer. In view of the fact that consumers evaluate store attributes when making store selections, it is imperative that stores selling casual wear must be familiar with consumer behaviour, specifically the consumer decision-making process, as this process guides consumers to determine if, what, when, where, how, from who and how often to purchase products and services. Consumers enter into a retail experience with a set of expectations of what they would like to happen and what store attributes should be present. Consumer expectations influence the manner in which store attributes and other stimuli from the retail environment are interpreted. Evidently, an attractive store environment can be perceived as unsatisfactory if it fails to meet consumers' desired level of expectations. Thus, expectations influence consumers' satisfaction with the retail experience as well as store attributes offered by the store, which in turn affects consumers' overall satisfaction and store selection choices. The primary objective of this study was to determine the importance of, and satisfaction with, store attributes to black Generation Y consumers when selecting a store selling casual wear. An interviewer-administrated questionnaire was developed to determine which store attributes are important to black Generation Y consumers when selecting a store selling casual wear and how satisfied they were with the store attributes offered by the store they most often buy their casual wear from. Respondents between the ages of 16 and 24 were intercepted at a mall in Soweto by means of a non-probability convenience sample. In total, 261 respondents participated in this study. Results indicated that nine reliable Importance factors when determining which factors black Generation Y respondents consider when selecting a store selling casual wear could be identified, namely Service provided by salespeople; Check-out points, dressing rooms, store hours and proximity to store; Display of casual wear and in-store advertising; Store appearance, styles, sizes and quality of casual wear; Physical facilities to enhance shopping convenience; Offering of cell phones and accessories; Music played; Price of casual wear; and Alteration of clothing and lay-buy services. Further analysis indicated that respondents were less satisfied with Store appearance, styles, sizes and quality of casual wear than the importance of this factor to them. Results also indicated• that practically significant differences exist between various demographic variables of respondents and the importance of, and satisfaction with, store attributes offered by stores selling casual wear. It is recommended that stores selling casual wear who target black Generation Y consumers focus on the above-mentioned Importance factors and ensure that these stores attributes form part of their retail and marketing strategies. Stores selling casual wear should furthermore focus on improving customer satisfaction on those store attributes that are important to their customers. It is also recommended that stores selling casual wear conduct research to determine whether differences exist pertaining to their customers' demographic profile and their satisfaction levels with store attributes. Based on these results, customers can be grouped accordingly to identify strategies for improving customer satisfaction with store attributes. Recommendations for future research include comparison studies among different black cultures in South Africa to determine whether consumers differ regarding store attributes that are important to them in store selection as well as their satisfaction with a store delivering on those store attributes. Similar studies could be conducted among different population groups, age groups, income levels and geographic regions, as well as between consumers in developed and developing countries. It is also worthwhile to consider duplicating the study for other product categories to determine which attributes black generation Y consumers consider important when buying other products. / Thesis (M.Com. (Business Management)--North-West University, Potchefstroom Campus, 2010.

"Malaysian department stores under-performed', preliminary desk research says. "Department stores need to monitor the consumers and use merchandising as a competitive tool", practitioners and academicians advise. Within this parameter, the thesis examined the relationship between consumers, department stores and retail merchandising. First, the author explored the impact of the changing market on this `universal provider' and underlined how the latter had coped (successfully/unsuccessfully) with these changes through its merchandising activities. Second, she investigated on the multifaceted dimensions of retail merchandising and established a framework for strategic merchandise decisions. Third, she tested this framework in the Malaysian market. Given that the key to effective merchandising depends heavily on defining and understanding the target clients, to test the above construct, a consumer survey was undertaken. Likewise, since fashionable items made up the bulk of department stores' merchandise, the research instrument was constructed towards uncovering the shoppers' attitudes towards fashion. The gathered responses were then subjected to factor and cluster analysis. The former technique was used to identify the fashion lifestyle orientations. On the other hand, the latter method was used to classify the `cases'. Through these techniques, five fashion lifestyles orientation were uncovered and seven types of customers with fashion lifestyle orientations ranging from as few as two to as many as five factors were underlined. Further analysis established that local department stores should concentrate on three clusters, which made up 77 per cent of the total market. A broad overview shows that although they are department store shoppers, they shopped in other store types as well and engaged in extensive cross shopping. Moreover, when making purchases, their main trade-off was `quality' and `price'. Although they generally did not seek the cheapest price, there were on several occasions that quality was compromised for a `better' price. This behaviour was mostly evidenced in the cluster that made up of many Chinese. Another significant discovery was, wide assortment, an attribute most notable in department store retailing, was not distinctively important to these target markets. At the end of the investigation, a strategic merchandise mix - set of merchandise that meet the needs and expectations of these three clusters, was offered. It is only through this attainment (a strategic merchandise mix) that local department stores can realise their true potential.

The suburban shopping centre has become part of the urban landscape of Australia over the past 40 years. From their initial point of innovation in the capital cities, suburban centres diffused rapidly through the urban system. The majority of the 26 regional cities identified in Queensland, New South Wales, Victoria and Tasmania have at least one centre, and in some the extent of suburbanisation has eclipsed the traditional central business area as the prime focus of retail activity. The advent of suburbanised shopping systems also highlights the partial demise of a locally-owned competitive capitalist sub-mode of activity and its replacement by a competitive oligopolistic capitalist sub-mode involving nationally-based firms. As with any change, the shifts in location, ownership and method of operation associated with the growth of suburbanised retailing systems have the capacity to bring about changes in the efficiency and equity of regional cities. Although it is not possible to prove conclusively that the efficiency of retail operations is improved by the growth of suburban centres, the advent of a system which encourages competition between retail firms appears to result in lower prices. Access to retail facilities is also potentially improved for a significant proportion of the populations of regional cities, although comparison shopping between centres might also generate increased cross-city flows of traffic. However, equity is not necessarily increased by these changes. Although the accessibility of lower income, elderly and less mobile households is improved, changes in the location of retailing favour younger, more affluent and mobile shoppers to a greater extent. And although the developers and owners of suburban shopping centres meet many of their own costs, there is evidence that they do not contribute to local government rate revenues to a level commensurate with their turnover and profits. On the other hand, the local authority is often faced with the demands of central business area property owners and retailers to revitalise their section of the city, bringing about an effective transfer of funds from the public to the private sector. The result may well be a net decrease in equity. Under pressure from local business interests, some city councils have chosen to restrict the pace of retail suburbanisation, whilst others have chosen to allow market forces to take their course.

Thesis (Ph. D.)--University of New South Wales, 2001. / Also available online.

Thesis (Ph. D.)--Ohio State University, 2008. / Title from first page of PDF file. Includes bibliographical references (p. 119-128).

Thesis (M. Hous. M.)--University of Hong Kong, 2008. / Includes bibliographical references.

Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 241-257). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 241-257). Also available on the Internet.

Thesis (MPhil) -- AUT University, 2009. / Includes bibliographical references. Also held in print (180 leaves : ill. ; 30 cm.) in the Archive at the City Campus (T 381.10993488 STO)