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During the last two decades, organisations in developed countries have tried different management approaches to improve their business performance, although these approaches have not always been successful. Mostly, these approachess uch as Total Quality Management (TQM), Business Process Re-engineering (BPR), and Strategic Planning (SP), have been implemented as separate initiatives and in isolation of a holistic framework to manage change in the organisation. Also, in many cases, such approaches focus on technical aspects neglecting the people dimension. In addition to the lack of attention to potential problems that exist due to national cultural differences. In order to diagnose the viability of such approaches and remedy potential causes of failure, the researcher developed A Comprehensive Model for Improving Business Performance in Industrial Organisations. A research methodology has been constructed to reach the research objectives. Content validation of the model has been achieved through the literature, a survey that was conducted with UK prominent experts, and a survey that was conducted with UK-based companies. The new model is constructed to reflect development on existing models and approaches,a nd to add other aspectsth at haven ot beenc onsideredb efore. As such, the model eliminates the gaps in the existing business models by integrating several improvement approaches into the organisation's business plan. The model is also characterised by identifying a causal relationship between its components, and providing a step-by-step modular approach for achieving improvement. The cultural dimensions have been also included, at both corporate and national levels. The model was tested for its Applicability within Jordanian Industrial Organisations. Differences related to culturalfactors such as power distance, individualism and collectivism, corporate factors, and other non-cultural factors such the country's level of development, were found to influence the model's applicability. At the end, recommendations for practical modifications and adaptations are presentedw ith a view to develop a Model for Jordan.

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Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. As of now however, research on how organisations should operate in order to encourage such behaviour is rather unexplored and inadequate, and a stronger understanding of the motivation and underlying mechanisms is needed. One concept that is conceptually identified as a driver for employee advocacy is employer branding, both directly and indirectly through organisational commitment. Therefore, this thesis aims at investigating and analysing the relationship between employer branding and digital employee advocacy as well as the dimensions of employer branding. Ultimately, the purpose of this thesis is to generate insights on which industrial organisations can build strategies for digital employee advocacy programs. This was done by collecting quantitative data through a questionnaire distributed among employees in a Swedish industrial organisation. Based on the data, a PLS-SEM analysis was conducted that both evaluated a newly developed employer branding scale and the relationships between employer branding and digital employee advocacy. The results from the analysis show that employer branding consists of five dimensions: training and development, healthy work atmosphere, ethics and CSR, work life balance as well as compensation and benefits. Furthermore, it can be concluded that employer branding does not lead to digital employee advocacy directly. It can however be shown that the relationships from employer branding to organisational commitment and from organisational commitment to digital employee advocacy are significant and that organisational commitment has a full mediating effect on the direct relationship between employer branding and digital employee advocacy. Thus, organisations need to recognise organisational commitment as a necessity, and employer branding as an instrument, for achieving digital employee advocacy. / I takt med tillväxten av sociala medier så har kommunikationslandskapet förändrats drastiskt och organisationer behöver därför hitta nya innovativa kommunikationsstrategier. En allt mer framstående strategi är digital employee advocacy, vilket innebär att få anställda att frivilligt förespråka sina arbetsgivare på sociala medier. Forskning gällande hur organisationer ska verka för att främja sådant beteende är dock bristfällig i nuläget och en större förståelse för incitament och drivande faktorer är därför nödvändig. En faktor som är identifierad som en potentiell drivkraft för digital employee advocacy är employer branding, både direkt och indirekt genom ett koncept känt som organisational commitment (sv. organisationsengagemang). Baserat på detta är målet för denna rapport att undersöka och analysera relationen mellan employer branding och digital employee advocacy samt de potentiella dimensionerna av employer branding. Vidare är rapportens syfte att generera insikter på vilka industriella organisationer kan bygga strategier för digital employee advocacy program. Detta kunde uppfyllas genom att distribuera en enkät till anställda i en svensk industriorganisation. Baserat på kvantitativ data från denna enkät kunde en PLS-SEM analys genomföras vilken både utvärderade en nyutvecklad skala för employer branding samt relationerna mellan employer branding och digital employee advocacy. Resultaten från denna analys indikerar att employer branding består av fem dimensioner: training and development, healthy work atmosphere, ethics and CSR, work life balance samt compensation and benefits. Vidare så visar resultaten att employer branding i dessa förhållanden inte har en direkt påverkan på digital employee advocacy. Dock visar resultaten att employer branding leder till organisational commitment, som i sin tur leder till digital employee advocacy. Dessutom visar resultaten att det direkta förhållandet mellan employer branding och digital employee advocacy till fullo medieras av organisational commitment. Organisationer som vill uppnå digital employee advocacy bör därför se organisational commitment som en nödvändighet och employer branding som ett hjälpmedel.