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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"inspirationsföreläsning"" "subject:"inspirationsfasen""

1

Kreativitet under stress : En studie i att vara kreativ på beställning / Creativity under Stress : A study about being creative on demand

Carlsson, Johan, Viking, Jakob January 2016 (has links)
En grafisk designer måste kunna producera oavsett vilka förhållanden som råder. Rapporten behandlar vad korta och långa deadlines har för inverkan på denna förmåga och hur kreativiteten kan främjas vid stressiga situationer. Semistrukturerade djupintervjuer utfördes med åtta Art- och Creative directors i Gävledala-regionen för att undersöka hur de upplevde att vara kreativa under stressiga förhållanden. Resultatet visade att det generellt inte var ett problem för studiens respondenter att vara kreativa på beställning men att de inte heller följde några specifika metoder för att underlätta arbetsflödet. Det visade sig även att det snarare var arbetsbördan och mängden arbetsuppgifter som påverkade stressfaktorn än en specifik tidsram. / A graphic designer must be able to create and produce regardless of conditions. The present study addresses what impact short and long deadlines have on this ability and how creativity can be encouraged in stressful situations. Semistructured interviews were conducted with eight Art and Creative directors in GävleDala region to examine how they felt about being creative under stressful conditions. The results showed that there is generally not a problem for the interviewees to be creative on demand, but they do not follow any specific methods to ease the workflow. It was also found that it was rather the workload and the amount of assignments that affect the stress factor rather than a specific time frame.
Art director
creativity
creative director
deadline
graphic design
idea process
inspiration seeking
stress
work processes.
Arbetsprocesser
art director
creative director
deadline
grafisk design
idéprocess
inspirationsökning
kreativitet
stress.
Media and Communication Technology
Medieteknik

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