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What's in it for me? : En tolkande studie om det upplevda värdet av formella nätverkÅkerblom, Ellen, Gustafsson, My, Lind, Matilda January 2019 (has links)
The concept of formal networks is widely spread and appreciated as a way of building long-term relationships and creating value for the company. Value contains a number of different meanings and can therefore be valued differently by different people and businesses. This thesis focus on micro companies and how they create value through formal business networks. The thesis is all through divided into four different themes; networking, intentions, values and problems with formal networks. The themes are focusing on both aspects from theory and our seven respondents. The data collected through theories as well as interviews with members and former members has given a conclusion of what is most important while being in a formal network. The respondents had different views on what exactly they wanted to get out of being active in business networks. Overall we got a clear picture of the importance of goals, dedication, curiosity, loyalty, trust and preparation while attending a formal network.
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