<p> </p><p>sonami AG is a company that is located in the Principality of Liechtenstein. It was founded in 2007. Since then it didn’t gain many customers and it is questionable how long the?company will be able to survive with having that few customers. In order to get rid of the current situation and to achieve a sustainable expansion strategy in the long run sonami asked us for help. The question thus is; how would an international expansion strategy look like.</p><p>In order to answer this question a case study approach was used. Four successful micro companies were interviewed and asked about their international strategy and their recommendations for expanding abroad.</p><p>In addition internationalization literature has been reviewed. Furthermore the concept of strategy, strategic planning and strategic management has been discussed.In the end a framework for sonami was developed. Different approaches, mixed with different recommendations and insights of the case studies were used to develop it.</p><p>The result is that sonami has major problems internally, which should be solved before entering any international path. Our developed framework names several pre‐requisites that need to be fulfilled before moving on to the next step. We have tried to generate a deliberate strategy for sonami. We also recommended sonami to take advantage of opportunities given. This would however mean that sonami would then follow an emergent strategy.??</p><p> </p>

sonami AG is a company that is located in the Principality of Liechtenstein. It was founded in 2007. Since then it didn’t gain many customers and it is questionable how long the?company will be able to survive with having that few customers. In order to get rid of the current situation and to achieve a sustainable expansion strategy in the long run sonami asked us for help. The question thus is; how would an international expansion strategy look like. In order to answer this question a case study approach was used. Four successful micro companies were interviewed and asked about their international strategy and their recommendations for expanding abroad. In addition internationalization literature has been reviewed. Furthermore the concept of strategy, strategic planning and strategic management has been discussed.In the end a framework for sonami was developed. Different approaches, mixed with different recommendations and insights of the case studies were used to develop it. The result is that sonami has major problems internally, which should be solved before entering any international path. Our developed framework names several pre‐requisites that need to be fulfilled before moving on to the next step. We have tried to generate a deliberate strategy for sonami. We also recommended sonami to take advantage of opportunities given. This would however mean that sonami would then follow an emergent strategy.??

The aim for this study is to identify the critical factors for an implementation of Lean for a micro company in the start-up phase, as well as to identify which Lean practices that are most applicable for a distribution strategy in a micro company. The aim was divided into two research questions: • RQ1: Which factors of a Lean implementation is critical for a producing micro company in the start-up phase? • RQ2: How applicable are lean tools and practices for a micro company’s distribution strategy? The research approach used to answer the aim and research questions were a literature review and a case study. A solid literature review was performed to understand the subject in a broader context as well as to compensate for the empirical findings. The case study was conducted at a micro company in the construction industry in Sweden, which currently has no distribution strategy. Since there is limited information related to micro companies, the study has been expanded to also include SMEs. Several factors were identified as critical for an implementation for a micro company. The factors were categorized as critical, favorable, hindering and driving. The identified most relevant critical factors for micro companies was the leadership and management as well as financial capabilities. This was found to be in line with the theoretical framework. Furthermore, an identification was that the Lean tools and practices that were the most applicable for a micro company were those that focus on the internal processes and the involvement of the workforce, such as 5S, PDCA and visual management. These tools were the most applicable because of the financial aspects as well as the lack of influence that a micro company has over its supply chain. It is recommended to perform a similar case study in a micro company with a higher level of maturity and has started their distribution of goods to further analyze tangible empirical data. Lean concerning micro companies need further research if it should become attractive and achievable for micro companies.

The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. Two case studies have been made with two Swedish micro companies in order to fulfill our purpose and answer our two research questions. The result from the interviews showed that micro companies, overall in the industry, could benefit from using social media as a communication channel, but they struggle to know how they should use it. We answer our research question through creating and presenting our own constructed model that companies should use in their business for planning their social media strategy and overcome the found problems. The thesis is a qualitative research with an abducted approach. We did an active research with a case study on the two companies Kask of Sweden and Gococo. Through deep interviews, we got much information about how they work today and what problems they face when using social media. We have worked with four themes during the entire process; present, relationship, problems and future, to facilitate for the reader and for us. The study has high reability for the investigated companies, and we also argue that it could be of interest for other fashion and sport micro companies at the Swedish market. An theoretical framework was conducted through researching the specific area and finding relevant theory and published material concerning marketing and communicaton, as well as digital marketing theory and publications about social media. The chosen material is presented in the theory chapter where an own constructed model is presented as a guideline for the reader. It will help the reader to find the theories and their elations to each other. We believe it to be a good way of ease the understanding and the relevance of the chosen theories. The research shows that micro companies in the Swedish fashion sport industry faces different problems using social media as a communication platform for their company. Thus micro companies often have a very limited amount of resources and neither have the money, the knowledge or the time to manage a large marketing and communication social media can be beneficial if used properly. Though it comes with a few struggles. The main problems concerned around knowing who their real customer is, how to handle the relationship and create stronger connections with customers, difficulties in knowing which channels to use and how to handle them properly. They also found problems in knowing what how to communicate the right image and get the desired result of the published materials. Lastly the companies sometimes lacked a clear strategy in managing their social media platforms and raised questions about the language use, time consumption and who should run the activates. With our ”Four step-from likes to commitment” model we want to put attention to the most relevant steps a company needs to be aware of before starting and during working with social media, as well as be a strategy to handle and overcome the problems the previously struggled with. / Program: Textilt management, fashion management

En god inblick i den ekonomiska marknaden leder till ett gynnsamt läge från vilket vi kan maximera avkastningen på våra investeringar. Är det möjligt att genomföra en sådan typ av investering sett till endast bolagens storlek? Ett flertal studier har genomförts kring småbolagseffekten som en anomali på kapitalmarknaden. Effekten innebär att småbolag skulle generera en högre procentuell avkastning än storbolag under samma tidsperiod, vilket inte går i linje med vad den effektiva marknadshypotesen påstår kring kapitalmarknaden. Avsikten med denna undersökning är att analysera huruvida detta stämmer eller ej. Syftet med studien är att analysera om det förekommer en mikrobolagseffekt på den svenska aktiemarknaden under åren 2005-2014, det vill säga en anomali med extremare utfall av småbolagseffekten. Vi har använt oss av en kvantitativ statistisk analys för att mäta de genomsnittliga avkastningarna mellan de tre olika portföljer vi skapat bestående av bolag från Large Cap, Small Cap och Aktietorget. Tre hypoteser är testade och resultatet är analyserat med hjälp utav ett statistiskt t-test i programmet SPSS. Studiens resultat är att det inte går att påvisa någon signifikant skillnad i avkastningen mellan storbolag, småbolag och mikrobolag under den givna tidsperioden. Inte heller under delperioder har det kunnat påvisas någon statistisk skillnad. / A good insight in the economic market leads to a favorable position from which we can maximize the profits of our investments. Is it possible to make such investments with regards only to the size of the companies we are considering? Numerous studies have been made on the small firm effect as an anomaly of the capital market. The effect supposedly tells us that, given the same period of time, small companies generates a higher percentage return than large companies. This contradicts the Efficient-market hypothesis, and the purpose of this research is to analyze whether this could be true, or not. The research study is made with regards to micro-size companies in the Swedish capital market during the years 2005-2014, thus, this is an extreme version of the small firm effect. A quantitative statistical analysis is used to measure the average return of three different stock portfolios; Large Cap, Small Cap and Aktietorget. Three different hypothesis are tested and the results analyzed with the help of statistical T-tests in SPSS are used. The results of the study is that there is no solid statistical proof that there is a difference in profit between the three different markets during the time period. Nor could an effect be seen during any smaller time period within the given time frame.

El siguiente documento es la demostración de la elaboración de una estrategia de marketing digital a una micro empresa PYME agencia de viajes enfocada al turismo receptivo con el objetivo desarrollar presencia de marca y aumento de requerimiento de venta para un periodo de un año. El desarrollo de la estrategia digital está enfocado para aun público objetivo específico; y es una estrategia digital porque, en la época actual que se vive, es parte de las herramientas vitales para una empresa con una visión profesional y sostenible. Se hace un estudio de la industria del turismo del Perú con muestras financieras, numéricas, y la concepción de un entendimiento en base a fuerzas y condiciones de la industria; basado en información estadísticas nacional e internacional, noticias y congresos. Luego se estudia el estado actual de la empresa en ejes como capacidades, competencias, debilidades, estrategia, servicio, marketing, y resultados de las ventas. Siguiente, se desarrolla una estrategia digital que empieza por establecer una concepción estratégica de la empresa; continua con la propuesta de valor y servicio basado en la experiencia operativa de la empresa y en los perfiles de mercado de mayor potencial; y sigue la propia estrategia digital y las acciones sobre las herramientas digitales propuestas. Finalmente, se hace una evaluación financiera donde se considera un presupuesto propuesto y las proyecciones de las ventas; donde se concluye que la estrategia elaborada es viable para la empresa para el escenario objetivo de doce meses. / The following document is the demonstration of the development of a digital marketing strategy for a micro company travel agency focused on receptive tourism market with the aim of developing brand presence and increase of sales requirement for a one year period. The development of the digital strategy is focused for a specific target audience; and it is a digital strategy because, in the current age, it is part of the vital tools for a company with a professional and sustainable vision. A study of the tourism industry of Peru is made with financial, numerical samples, and the conception of an understanding based on forces and conditions of the industry; based on national and international statistics information, news and congresses. Then the current state of the company is studied in axes such as skills, competencies, weaknesses, strategy, service, marketing, and sales results. Next, a digital strategy is developed that begins by establishing a strategic conception of the company; continues with the proposal of value and service based on the operational experience of the company and on the market profiles with the greatest potential; and follows the digital strategy itself and the actions on the proposed digital tools. Finally, a financial evaluation is made where a proposed budget and sales projections are considered; where it is concluded that the strategy developed is viable for the company for the twelve month target scenario. / Trabajo de Investigación

The concept of formal networks is widely spread and appreciated as a way of building long-term relationships and creating value for the company. Value contains a number of different meanings and can therefore be valued differently by different people and businesses. This thesis focus on micro companies and how they create value through formal business networks. The thesis is all through divided into four different themes; networking, intentions, values and problems with formal networks. The themes are focusing on both aspects from theory and our seven respondents. The data collected through theories as well as interviews with members and former members has given a conclusion of what is most important while being in a formal network. The respondents had different views on what exactly they wanted to get out of being active in business networks. Overall we got a clear picture of the importance of goals, dedication, curiosity, loyalty, trust and preparation while attending a formal network.

Made available in DSpace on 2016-12-01T19:18:40Z (GMT). No. of bitstreams: 1 121345.pdf: 1474670 bytes, checksum: be8b8e2c41250049613c16c43cae6ab0 (MD5) Previous issue date: 2014-12-19 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Many researches appoint the importance of de retail s micro and small companies to the Brazil s economic development. However, is important to note that the micro and small companies dealing with problems that, depending on their size, activities and capital, can affect their development. Given the current economic scenario, the importance of de management process in the micro and small companies is emphasized. This work proposed to realize a strategic analysis based on the costs structure of paint s retail micro company and created strategic proposals. To this was realized a quality research, by the case study method, and descriptive nature. Data collection was carried out in primary and secondary sources. Data analysis was supported, mainly, by excel sheets. Was analyzed: cost structure, sales, spent, profitability of products, place, organizational structure , disclosure, customers, competitors and suppliers. Was possible to conclude that the costs structure lack, with a pricing method based on owners intuition, results on products injury. Proposed the company a categorization of their spending , a costing method based on absorption costing a pricing methodology based on the assessment from the cost method , relationship actions with suppliers, customers and competitors. / Diversas pesquisas apontam a importância do comércio e das micro e pequenas empresas para o desenvolvimento econômico do Brasil. Porém, cabe destacar que as micro e pequenas empresas deparam-se com alguns entraves, que, dependendo de suas características, como tamanho, atividade, capital (financeiro e humano), podem afetar o seu desenvolvimento. Diante do atual cenário econômico, enaltece-se a importância de estruturar os processos gerenciais nas micro e pequenas empresas. O presente trabalho propôs-se a realizar uma análise estratégica fundamentada na estrutura de custos de uma micro empresa do ramo de comércio varejista de tintas e elaborar propostas de atuação estratégica. Para isso foi realizada uma pesquisa predominantemente qualitativa, pelo método de estudo de caso, de cunho descritivo. A coleta de dados foi realizada em dados primários e secundários. A análise de dados foi suportada, principalmente, por meio de planilhas de Excel. Foram analisadas: a estrutura de custos da empresa, as vendas, os gastos, a lucratividade dos produtos, localização, estrutura organizacional, divulgação, clientes, concorrentes e fornecedores. Foi possível observar que a falta de uma estrutura de custos, aliada a formatação de preços baseada na intuição dos sócios, levava a empresa e ter prejuízos em diversas linhas de produtos. Propôs-se a empresa uma categorização dos seus gastos, um método de custeio baseado no custeio por absorção, uma metodologia de formação de preço baseada no rateio proveniente do método de custeio, ações de relacionamento com fornecedores, clientes e concorrentes.