<p> </p><p> </p><p><strong>Purpose/Aim: </strong>To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.</p><p><strong>Material/Method: </strong>Quantitative content analysis</p><p><strong>Main results: </strong>Hillary Clintons and Barack Obamas<strong> </strong>ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama. It exist a high level of interactivity in the videos on YouTube. The degree of interactivity is much lower on the official websites.</p><p>Both Hillary Clinton and Barack Obama use a lot of rhetoric figures in their speeches. Regarding all three types of figures Barack Obama uses them more than Hillary Clinton. Both candidates have a high degree of positive body language. Hillary Clinton has a higher degree of positive body language than Barack Obama who in a comparison with her uses gestures with more negative associations.</p>

<p>Title: Morning papers, evening papers or webb magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb magazines. I have chosen four needs for my essay which are surveillance, emotional release/ entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and webb magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay. The three groups contained 4-5 people. Everyone was in the age of 20-30. I brought some friends of mine to the groups, who instead brought there friends. So everyone in the group knew someone, but not everybody.Main results: There were bigger differences between the attitudes towards morning- and evening papers than between them and the webb magazines. The young adults had positive attitudes towards morning papers, but very negative attitudes towards evening papers. The webb magazines depended on which type of magazine it was. If it was a morning paper in a webb version the attitudes were positive. So the morning papers and their versions in the webb satisfied the needs of the young adults in a best way. But of course the results were different, some of the young adults preferred the evening papers for entertainment and webb maqazines for surveillance and interactivity. The other conditions that influence the choices of the young adults for reading different types of papers were for example their personal attributes, their social situation but even occasions. I found interactivity equivalent to the other needs.Key words: morning papers, evening papers, webb magazines, young adults, surveillance, personal release/entertainment, personal identity and interactivity.</p>

<p>ABSTRACT</p><p>Title: Loyalty Club. An Online Brand Relations Management Project</p><p>Amount of pages: 46 (61 including abstract, references and annexes)</p><p>Author: Michaela Ristiniemi</p><p>Tutor: Peder Hård af Segerstad</p><p>Course: Media- and communication D</p><p>Period: Spring 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Object: To research how an interactive relation online could be created between a brand such as Matrix and their customers, on the Swedish market.</p><p>Method: Qualitative interview</p><p>Material: Interviews with Matrix product manager and hairdressers</p><p>Main results: A relation online works the same way that a relation does offline; that even if the Internet as medium works fast and effectively, the relation is built over time. It is a communication process which requires much attention, where it is the consumer that to a large extent runs the relations company. This sort of relation can be very valuable for the hairdressers since it can save time and trouble where it is needed and develop them as professionals, and for the brand it can give loyal customers when they themselves become loyal to the customer. The online space, or “loyalty club”, should be simple and contain only information that the hairdressers are interested in, and what that is, is found through the dialogue with them. This is a new development and it meets skepticism as does most of the new occurrences, but much points to that it is the future of communication and more so for the generation that was brought up with the Internet and thus interacts with it naturally. The core question of In ernet is that it is used to organize timespace, with the freedom to act independently.</p><p>Key notions: Communication, time-space, interactivity, dialogue, relationships and loyalty.</p>

Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2007.

Digital media technologies are becoming increasingly and extensively integrated into our way of living. We communicate, inform and entertain ourselves through media technologies in disparate spaces. When digital technology is integrated into our everyday environment, the border between media interfaces and physical environments is blurred. Traditional divisions of spaces dissolve and are rearranged, complicating the linkages between private and public spheres.   The key phenomenon shaping these experiences with digital media technologies is interactivity. Interactivity intersects these spaces allowing users of mediated content to be affected by the actual, and vice versa. This study has emerged through the need for further research focusing on the term interactivity in today’s media practices, contributing with more targeted research and theoretical work concerning the interconnection between space and digital technologies. The study pursues interactivity by taking on a different perspective than earlier research, staging a qualitative study from a grounded theory perspective complemented by phenomenological theory. In this way interactivity is approached from diverse angles, moving away from earlier fixations on technology and placing it within social and spatial contexts.   The study uses three contemporary Scandinavian interactive art installations, ‘Colour by Numbers’, ‘Emotional Cities’ and ‘Climate on the Wall’, to explore how interactivity plays into the relation between humans, technology and social space. The integration of interactive art installations in public space raises issues regarding humans’ sense of space and human relations vis-à-vis interactions with such artworks. The study finds evidence that interactive art installations can shift humans’ perceptions of space, allowing them to have social experiences and feel locally connected or anchored. Humans do not necessarily become placeless due to interactive technology. It may as well enhance space by converging with existing spatial references. The mediated and the actual may re-enforce each other expanding and transcending diverse spaces.

Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites. Material/Method: Quantitative content analysis Main results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama. It exist a high level of interactivity in the videos on YouTube. The degree of interactivity is much lower on the official websites. Both Hillary Clinton and Barack Obama use a lot of rhetoric figures in their speeches. Regarding all three types of figures Barack Obama uses them more than Hillary Clinton. Both candidates have a high degree of positive body language. Hillary Clinton has a higher degree of positive body language than Barack Obama who in a comparison with her uses gestures with more negative associations.

Title: Morning papers, evening papers or webb magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb magazines. I have chosen four needs for my essay which are surveillance, emotional release/ entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and webb magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay. The three groups contained 4-5 people. Everyone was in the age of 20-30. I brought some friends of mine to the groups, who instead brought there friends. So everyone in the group knew someone, but not everybody.Main results: There were bigger differences between the attitudes towards morning- and evening papers than between them and the webb magazines. The young adults had positive attitudes towards morning papers, but very negative attitudes towards evening papers. The webb magazines depended on which type of magazine it was. If it was a morning paper in a webb version the attitudes were positive. So the morning papers and their versions in the webb satisfied the needs of the young adults in a best way. But of course the results were different, some of the young adults preferred the evening papers for entertainment and webb maqazines for surveillance and interactivity. The other conditions that influence the choices of the young adults for reading different types of papers were for example their personal attributes, their social situation but even occasions. I found interactivity equivalent to the other needs.Key words: morning papers, evening papers, webb magazines, young adults, surveillance, personal release/entertainment, personal identity and interactivity.

AbstractTitle: Onlinegaming – A qualitative study of young people's attitudes about online gaming(Onlinespel – En Kvalitativ undersökning av Ungdomars attityder om onlinespel)Number of pages: 34 (35 including enclosures)Author: Armin MoradiTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Autumn 2009University: Division of Media and Communication, Department of Information Science,Uppsala UniversityPurpose/Aim: The purpose of my thesis is that from a social perspective to examine and discussyoung people aged 16-18 vision of online gaming. Why online games are so popular and to see ifthe stereotype is a reality among young people in their late teens ..I also have a secondary purpose where I want to explore the social function of online games have,and what or what needs it fills in young people's everyday lives.Material/Method: The main method used in this essay has been qualitative group interviewswith 17 high school students. The result from these interviews has then been analysed usingseveral theories, Uses and gratification theory, Socialinteraction theory, Interactivity theory andmedium theory.Main results: The compilation of collected my results have shown that young people makeextensive use of online gaming pastime and to socialize with each other both virtually andphysically. Online gambling has on young people an entirely different meaning than it does forolder generations.For young people online is as natural as watching TV is for the oldergenerations.There are gender differences in perception of online games but it is not at all in the same highdegree as can be expected, the differences were minimal. The participants in my interviews havealso made an association exercise in which I presented as the words of 15-20 seconds to describeother words. Most replied to the word "Homework" that it was "boring" and the word "computergames" was the most frequently used word "fun".Keywords: Uses and gratification theory, Socialinteraction theory, Interactivity theory , Mediumtheory, Online gaming,

ABSTRACT Title: Loyalty Club. An Online Brand Relations Management Project Amount of pages: 46 (61 including abstract, references and annexes) Author: Michaela Ristiniemi Tutor: Peder Hård af Segerstad Course: Media- and communication D Period: Spring 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University Object: To research how an interactive relation online could be created between a brand such as Matrix and their customers, on the Swedish market. Method: Qualitative interview Material: Interviews with Matrix product manager and hairdressers Main results: A relation online works the same way that a relation does offline; that even if the Internet as medium works fast and effectively, the relation is built over time. It is a communication process which requires much attention, where it is the consumer that to a large extent runs the relations company. This sort of relation can be very valuable for the hairdressers since it can save time and trouble where it is needed and develop them as professionals, and for the brand it can give loyal customers when they themselves become loyal to the customer. The online space, or “loyalty club”, should be simple and contain only information that the hairdressers are interested in, and what that is, is found through the dialogue with them. This is a new development and it meets skepticism as does most of the new occurrences, but much points to that it is the future of communication and more so for the generation that was brought up with the Internet and thus interacts with it naturally. The core question of In ernet is that it is used to organize timespace, with the freedom to act independently. Key notions: Communication, time-space, interactivity, dialogue, relationships and loyalty.

The purpose of this study is to discuss how journalists think about the interaction with the audience in social media and the fact that it can make the traditional audience feel excluded. The study shows how journalists on P4 Kalmar is experiencing audience interaction in social media and describes how aware the journalists are about the digital divide. The results show that all of our interviewed journalists think that the interaction with the audience through social media works well and that there is awareness among journalists about the digital divide. The results also show that many of the interviewed journalists had not reflected on that parts of the audience can feel excluded by the interaction taking place in social media, but some of them could understand if parts of the audience felt that way. We consider our study as part of a research field on journalist’s interactivity with the audience through different types of media, but also as source of inspiration for future research on how the digital media becomes one with the community.