<p>This study empirically investigates the levels of entrepreneurial orientation (EO) and market orientation (MO), and their links to performance within the context of French Small and Medium Sized Enterprises (SMEs).</p><p>SMEs represent today the heart of the European strategy and account fro 99% of the total companies in France. The current study argues that SMEs and especially French ones deserve a particular attention.</p><p>Besides, even though many studies have been conducted in the fields of entrepreneurial orientation and market orientation, when combining both, only a few included performance in their empirical analyses. Moreover, most relied on large established companies or MNE. Little concern has been put in SME and none have been done on the case of French SMEs. The current study propose a cross-sectional analysis to investigate the combination of EO and MO and its impact on performance through a quantitative research method.</p><p>Based on existing theories and previous studies, three hypotheses have been formulated :</p><p>H1 : Companies that are entrepreneurial oriented outperform companies that are not.</p><p>H2 : Companies that are market oriented outperform companies that are not.</p><p>H3 : Companies that are both entrepreneurial and market oriented outperform companies that are either one or none.</p><p>In order to test those hypotheses, a online 24 questions survey has been administrated to a sample of 338 French SMEs. All questions were based on the works of Covin and Slevin (1989), Narver and Slater (1990), Lumpkin and Dess (1996), and Blois and Carson (2000).</p><p>The results show that all hypothesis are verified. However, if no correlation was found between EO and MO, the combination of both enables SMEs to achieve higher performance.</p>

This study empirically investigates the levels of entrepreneurial orientation (EO) and market orientation (MO), and their links to performance within the context of French Small and Medium Sized Enterprises (SMEs). SMEs represent today the heart of the European strategy and account fro 99% of the total companies in France. The current study argues that SMEs and especially French ones deserve a particular attention. Besides, even though many studies have been conducted in the fields of entrepreneurial orientation and market orientation, when combining both, only a few included performance in their empirical analyses. Moreover, most relied on large established companies or MNE. Little concern has been put in SME and none have been done on the case of French SMEs. The current study propose a cross-sectional analysis to investigate the combination of EO and MO and its impact on performance through a quantitative research method. Based on existing theories and previous studies, three hypotheses have been formulated : H1 : Companies that are entrepreneurial oriented outperform companies that are not. H2 : Companies that are market oriented outperform companies that are not. H3 : Companies that are both entrepreneurial and market oriented outperform companies that are either one or none. In order to test those hypotheses, a online 24 questions survey has been administrated to a sample of 338 French SMEs. All questions were based on the works of Covin and Slevin (1989), Narver and Slater (1990), Lumpkin and Dess (1996), and Blois and Carson (2000). The results show that all hypothesis are verified. However, if no correlation was found between EO and MO, the combination of both enables SMEs to achieve higher performance.

In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. The topic of interfunctional coordination is of utmost relevance today as it serves as a prerequisite for optimizing work processes, sustaining resources, and nurturing a customer focused collaboration across the entire organization. The primary objective of this study is to enhance our understanding of the practices and trends that certain B2B companies see around the go-to-market strategy. Furthermore, it seeks to examine the potential impact of interfunctional coordination on improving go-to-market strategies and fostering enhanced customer experiences. The study also explores the role of digital tools as strategic drivers for facilitating interfunctional coordination within these companies. By addressing these objectives, the research aims to provide valuable insights on go-to-market trends and on digital tools that can drive successful interfunctional coordination and enhance customer satisfaction. The study was done through a qualitative deductive approach, which involved initially exploring the researched theories, collecting empirical data through interviews and finally analyzing the results. The study shows that there is a correlation between interfunctional coordination and a successful go-to-market strategy. The study also presents which digital tools are best suited to facilitate cross-functional work within a complex B2B organization. The study shows that achieving interfunctional coordination within an organization requires a significant degree of commitment and a strong driving force towards a common vision. For the most part, the empirical evidence strengthens the theoretical discussion, but there are some deviations. The deviations could be due to the gap between academia and the marketing industry.