The thesis is focused on the creation of a plan of internationalization activities for the Brno University of Technology, the aim of which is to raise the awareness of the organization abroad, specifically at universities within the European Union. The theoretical part of the thesis introduces the individual concepts and analyzes that are furtherly used in the following parts of the thesis. The analytical part evaluates the current situation in the organization and serves as a basis for the proposals. In the proposals of the thesis, a plan of internationalization activities of the university is created.

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This thesis deals with the opportunities and risks of exporting Romanian wine to the Czech market. The aim of the thesis is to devise and effective strategy for Romanian producer entering the Czech market, based on the findings. It is divided into two main parts. The theoretical part examines the main theories, regarding the firm’s internationalization strategies and entry modes, and the forces shaping the wine industry, as well as marketing strategies and the supply chain in the wine industry. The practical part focuses on analysis of the wine industry of the European Union, Romanian wine sector and the Czech wine market. It is followed by a section designing effective strategy for a Romanian wine maker wishing to enter the Czech market. The main recommendations for the Romanian exporter are to distribute premium wines through niche specialized wine shops and boutiques rather than large retailers.

The diploma thesis deals with access of small and medium enterprises operating in the field of furniture production to internal factors of success. From the analysis of domestic and foreign literature and scientific works, thirteen hypotheses were pronounced, which were further tested. In order to fulfill the main objective of the work, ie to identify the differences in the attitude of SMEs operating in the Czech Republic and SMEs operating abroad, primary data collection was carried out. Both quantitative and qualitative investigations were performed. These results together with a brief description of the current situation of SMEs in the Czech Republic and furniture production were the main part of my thesis. The secondary objective was to propose SME recommendations for furniture manufacturers.

The thesis deals with manifestations of lexical dynamics in the language of Internet discussion forums. The chosen communication sphere is typical for its creativity and spontaneity, respectively active exchange of lexical means and the effort for fresh expressions. For these reasons, the language of discussion forums on the Internet is a suitable material basis for the confrontational description of lexical innovations in contemporary Bulgarian and contemporary Czech. The theoretical part of the thesis defines the notion of neologism and the terms connected with it, as well as the specific features of Internet communication. In the practical part, a structural and semantic analysis of Czech and Bulgarian neologisms is carried out, and considering that a large part of the new lexicon used in the discussion forums is borrowed mainly from English, more attention is paid to the interpretation of the meaning of these loanwords and the ways of their adaptation in Czech and in Bulgarian.

Internationalisation is one of the important dynamic tendencies which influences the functioning and course of development of contemporary languages. It is the result of increase and intensification of language contacts on a global scale. Internationalisation influences language on all language levels. Substantial is manifest of borrowing lexical elements, their integration, adaptation and function in communication. Furthermore, activation of the use of international word forming morphemes and word forming processes belong among manifestation of internationalisation. The thesis presents manifestations of internationalisation in the lexis of Western Slavic languages in contrastive perspective. The introductory part outlines the current research status of presented phenomenon and defines fundamental terms. Third and fourth chapters, the central part of the thesis, deal with comparison of international lexis on individual language level. Besides the description of the orthographical and orthoepical, grammatical, lexical-semantic correspondences and differences, attention is also focused on positon and function of internationalisms in lexicon of Western Slavic languages and their relations to the other units of lexicon. The analysis is primarily base on material of frequency word lists of the Aranea...

The subject of this diploma thesis is the analysis of the importance and development of Chinese renminbi convertibility. The paper describes the development of the yuan exchange rate, whose value is still largely decided by the PBOC. It also seeks to identify the growing role of the renminbi on the international scene despite its financial account that is still not completely liberalized. Last but not least, the Chinese trilemma is described here, with the renminbi convertibility being an integral part of this issue. Once China decides to solve the trilemma, one of the possible outcomes is the full renminbi convertibility. The paper also tries to identify the possible impacts that would occur in the event of the full renminbi convertibility.

This diploma thesis focuses on Austrian foreign direct investments and more specifically on the internalization of Austrian companies into the Czech Republic. The aim is to thoroughly display the Austria's outward foreign direct investments, introduce the internationalization models and apply them in an analysis of Austrian companies present in the Czech Republic. The first step towards answering research questions is the presentation of a short theoretical background on foreign direct investment. Further, the main characteristics of Austrian investments are stated. Chapter two starts with term definitions. Thereby, a common under-standing of the most relevant terms is established. The thorough literature review illuminates the theories behind each model and its development. In the following step, the practical part of the paper is introduced. At first, assumptions from the internationalization models are derived. Afterwards, these assumptions serve as a foundation for the questionnaire's framework. The primary part of this chapter displays results of the empirical study. Finally, a conclusion is presented summing up the thesis's core findings. These findings are primarily direct answers to the research questions seeking to fulfill the main objective of the diploma thesis.

The paper addresses localization of web applications with extra focus on its principles. The goal of the paper was to design a localization methodology that might be used by startups as a handbook during development of their service that aims at customers abroad. The first partial goal was design of a questionnaire used to find out important aspects of localization from user's perspective. The second partial goal was to provide recommendations for Webgarden regarding enhancing cultural customization. The third partial goal was comparison of localization among Webgarden's competitors that represents a platform for generating websites. The main goal as well as all partial goals have been achieved. The phases of internationalization and localization were discussed in detail, therefore readers can get a good command of what needs to be done. The paper nonetheless doesn't go into much detail in technical matters. The Hofstede's cultural model has been introduced and has been used with cultural customization for different cultures. I used the methodology as well as the research results to suggest recommendations for the improvement of Webgarden's localization. It's been evaluated positive by native speakers and as such the methodology has been validated. My contribution was the design of the methodology and to provide Czech-based startups that are considering expanding to foreign markets with important information and guidance; another contribution were new recommendation for Webgarden.

The aim of the diploma thesis is to identify the main reasons that lead foreign companies to enter the Slovak market. The content of the work, which is divided into five main chapters, corresponds to the defined objectives. In the first chapter theoretical basis to the addressed issue are processed. The second chapter provides a detailed analysis of the international competitiveness of Slovakia, through selected indices of competitiveness and business environment. The third chapter analyses the development of foreign direct investments from the perspective of the Slovak economy. Attention is focused on territorial, sectoral and regional structure of foreign direct investments in Slovakia. The fourth chapter provides an analysis of the factors influencing decisions of foreign investors to place their businesses in Slovakia. The selection of analysed factors is based on results of the UNCTAD study. In the last chapter are identified key motives of foreign investors entry to Slovakia based on analyses carried out. These findings are demonstrated on an example of Danish investors entry on the Slovak market.