This thesis is interested in the elements which search for the information about the place of French companies on the cosmetic market in China. It begins with the first part of theoretical research, followed by analyses of the cosmetic industrial, French and Chinese cosmetic market. Finally two examples of French companies (L'Oréal, L'Occitane en Provence) are analysed, which present on the Chinese market. The subject of this thesis is not to judge or valid whether the market or the strategy is correct, but to bring information and comparison of French companies on the Chinese market.

The aim of this graduation thesis is to elaborate on the proposal of expansion into foreign markets for an engineering company. Included in the thesis are theoretical resources, an analysis of present cirkumstances of the company and its environment and an analysis of selected foreign markets with focus on the Austrian market. The last part of the thesis concerns the proposal and recommendation for the company on how to enter the Austrian market.

The topic of the thesis is the comprehensive proposal for establishing foreign branch of the company in the Baltics with a distribution network across the countries of the region. The theoretical part is focused on basic information regarding the legal requirements in the countries concerned. Practical part deals with the specific formation of a subsidiary and commissioning.

Tato diplomová práce se zabývá návrhem a analýzou strategie vstupu společnosti RENOCAR, a.s. na slovenský trh. Práce obsahuje přehled související literatury s důrazem na publikace, které se zabývají problematikou internacionalizace firem a vstupem společností na zahraniční trh. Analytická část zkoumá momentální situaci na trhu s automobily v České a Slovenské republice a stručně představuje toto průmyslové odvětví z evropského pohledu. Pomocí základních finančních ukazatelů pak hodnotí současný stav ve společnosti RENOCAR, a.s. Na základě výsledků získaných z výše uvedených analýz, autor ve třetí části práce navrhuje a kriticky analyzuje strategii expanze společnosti.

This diploma thesis examines the Europeanization of selected Czech non-governmental organizations that are dealing with integration policy. The issue of non-state actors and their Europeanisation requires special attention in view of the fact that it is linked to the participation of civil society in the European area, which offers non-governmental organizations new opportunities and resources that can further shape them. The thesis examines Europeanization in three types of cooperation - in financial resources, the involvement of organizations in European networks and in expert resources. The core of this research was the question of the extent to which we can talk about the Europeanization of financial resources and/or the internationalization of expertise among the surveyed actors. At both of these levels, the European Union has proved to be an important source of funding as well as a political arena where new ties can be established between like-minded actors. However, contrary to the financial cooperation, cooperation in sharing expertise was not found in all organizations that were examined. The internationalization of expertise, and thus the sharing of information and know-how between Czech and European organizations, is more widespread among those entities that deal with European affairs...

A new developing competition as a result of the technological revolution make to companies to increasing globalization. The Master’s thesis “Proposal of Internationalization Strategy of Company” describes possibilities of company’s entry to the Finland foreign market. It makes possible to overcome one of obstruction which can occur on expansion to foreign market. It treats international strategy of company, corporate environment, business relations and risk of Finland.

The aim of this master thesis is to consider appropriate solutions of entering the foreign market. After introducing of the company follow the external and internal analysis. The thesis proves a suitability of the target market, deals with a choice of the product portfolio. It also mentions and checks the expectations of new market’s behaviour. In the final part of the thesis we can find a proper suggestions for entering the target market, steps and measures, which the monitored company shouldn’t leave out.

Cílem diplomové práce „Expanze vybraného podniku na zahraniční trh“ je navrhnout strategii vstupu společnosti SLUTO s.r.o. na rakouský trh. Teoretická část práce je věnována problematice internacionalizace a podnikových strategií a možnostmi vstupu na zahraniční trhy. V analytické části práce jsou provedeny analýzy prostředí společnosti SLUTO s.r.o. za předpokladu její působnosti na rakouském trhu, přičemž získané výsledky jsou následně sumarizovány ve SWOT analýze. Návrhová část práce, jež je v podstatě business plánem rakouské dceřiné společnosti SLUTO s.r.o., pak v souladu s poznatky z jednotlivých analýz nabízí možné návrhy a doporučení.

Diplomová práce je zaměřená na návrh nejvhodnější podnikové strategie pro vstup Jolly na Český trh chytrých zařízení. Rozbor teorie internacionalizace a internacionalizačních podnikových strategií je důležitým podkladem pro analýzu procesu vstupu Jolly. Na konci se zaměření přesune na návrh přijatelné strategie pro vstup a činnost na trhu.

PRC is no longer seen only as a "world factory". It gains on importace as an global trading partner and many foreign companies try to succeed in Chinese market as importers of their products. Also Czech businesses have already penetrated Chinese market, invested there or are seriously considering expansion to the market. Main objectives of the thesis are to review and characterize main risks, obstacles and barriers which Czech entrepreneurs have to deal with when entering the Chinese market and suggestions how to obviate them.