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Our thesis is based on the constantly changing internal and external environment causing firms to increase or decrease their internationalisation efforts. The focus of this thesis is going to be on describing the process of re-internationalisation, including the different stages of de-internationalisation, time-out, and re-entry as well as identifying the influences of the internal and external environment on the process of re-internationalisation.   The influences of the internal and external environmental on the process of re-internationalisation are analysed and accompanied by secondary data about the German biogas market, which the case company is considering to re-entry. The aim of the thesis is to contribute to existing literature by exploring the process of re-internationalisation and its stages of de-internationalisation, time-out and re-entry, to enhance the understanding of SME internationalisation patterns, and the influence of the internal and external environment   The process of de-internationalisation for the case company was characterised by a lower degree of market commitment in contrast to a complete exit. The degree of commitment was maintained during time-out stage, but due to changes in the internal and external environment a move towards re-entering the market was considered. The main influences, found in this single case study, can be separated along the stages of de-internationalisation, time-out and re-entry. The de-internationalisation was mainly driven by poor economic results and a lack of resources. During the time-out, the company’s acquisition led to a change in firm objectives. The re-entry was mainly influenced by changes in institutional policies and the previously altered company objectives caused a consequential increase in resources. The change in institutional policies was perceived as a business opportunity. However, the analysis of the case company’s market showed a deviation between perceived and actual business opportunity, highlighting the importance of acquiring up-to-date market knowledge.

This diploma thesis is focused on the development of business activities of company H SORTA s.r.o., dealing with the sale of engineering goods. The aim of the thesis was to develop a proposal for the possibility of expanding activities based on the evaluation of analyzes of the external and internal environment. The results showed that for the company is the best to use strengths to take advantage of opportunities. At the end of the work are formulated steps for the introduction of a new range of products, which will ensure the development of the company through increased sales and awareness of the company.

This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential suggestions from perspective of marketing mix towards successful expansion of the company to the Swedish market with results from particular analyses and theoretical background are presented.

This thesis deals with the development and creation of a business plan itself, which should serve to establish a pension in Mestecko Trnavka. Theoretical foundations are formulated in the second chapter, where also explains various concepts for a proper understanding of the issue. The next section presents an analysis of the current situation and custom design solutions business plan for opening a particular business accommodation Trnava pension. In conclusion, I will evaluate the targets and the objectives of the work here is to confirm or refute the hypothesis.

This thesis deals with the business plan for starting a new small business specializing in healthy lifestyle that would fill a gap in the market. The goal is to start operating business entity, analyze competition, state marketing strategy and focus on the target group of customers, but also to evaluate the company from a financial point of view.

The subject of this thesis is description and evaluation the situation of the selected company in the market environment. The base of thesis is characteristic of the basic internal analyses of the business entity and external analyses of the business environment and their application on any selected company. The thesis includes description of selected company, analysis of their external environment including Porter's five forces model, competitor analysis, analysis of attractiveness of the branch and STEP analysis. The internal analyses are applied by SWOT analysis, portfolio analysis and SPACE analysis. In the end of thesis is suggest of opportunity drawing funds from the European Union and so improve market position.

The subject of this "The Influence of Innovation on Business Development" dissertation is to analyze the characteristics of innovation as a source of opportunities for the company's development. The theoretical part defines the basic concepts, types of innovations and innovative methods, strategies, funding sources, and analysis of the internal and external environment. In the practical part these new findings are used as a tool for understanding the innovation process in a specific company. This is followed by a suggested changes and recommendations for this company.