Global ETD Search

1	HOW SAUDI ARABIA CONSUMER PERCEIVES INTERNATIONAL BRANDS THROUGH SHOP WINDOW DISPLAYS? GAURILCIKAITE, MIGLE January 2014 (has links) Research on consumers’ attitude on shop window displays is still a sphere that lacks attention from researchers in the field of consumer behaviour. Moreover, one of the most upcoming research fields recently is Islamic marketing field. Thus, this work is focused on the research of Saudi Arabia consumers’ attitudes on international brands shop window displays. For this purpose the questionnaire was created and spread out in the Kingdom of Saudi Arabia. There were 61 respondents who answered the questionnaire. Collected results were analysed using mix of qualitative and quantitative methods. Analysis showed that international brands make adjustments of shop window displays in Saudi Arabia. To add more, and most important, local consumers are willing to have more internationalised shop window displays with less cultural adaptation. / Program: Master programme in Fashion Management Consumer behaviour visual merchandising country of origin window displays Saudi Arabia Islamic marketing marketing international brands. Design Design
2	International Brands and Cultural Diplomacy(Nike's "Brand Diplomacy" and its Influence on China-US Relations) Hintch, Sarah Anne 21 September 2017 (has links) No description available. Foreign Language Marketing International Relations international brands brand diplomacy sports diplomacy Nike China american brands in china influence of brands cultural content of advertising Nike and the NBA Nike and America international companies and diplomacy

Search results

HOW SAUDI ARABIA CONSUMER PERCEIVES INTERNATIONAL BRANDS THROUGH SHOP WINDOW DISPLAYS?

International Brands and Cultural Diplomacy(Nike's "Brand Diplomacy" and its Influence on China-US Relations)