This thesis focuses on the issue of social networks. Social networks are one of the many types of social media, which are defined in the introduction of this thesis and described their characteristics. The thesis focuses on the options of two social networks in marketing and on the internet marketing in general. There are three criteria for the use of social net-works in companies -- sales promotion, publicity and communication. They are first de-scribed theoretically, analyzed in the environment of a particular company, the company Student Agency, and ultimately within these criteria suggested solutions to improve the use of social networks in the company. The aim of thesis is to define the possibilities of using social networks in companies to promote competitiveness, describe the options on real company and suggest possible improvements.

This thesis analyzes the factors effecting demand in a particular e-shop, which is the author of the thesis owns. The theoretical part of the thesis is based on contemporary theories relating generally to the concept of "demand". The practical part of the thesis analyzes the factors affecting demand, not only in terms of summarizing the results of the reporting period but as draft strategies in managing e-shop. The primary objective of this thesis is to define the key factors effecting demand for our products in e-shop www.armaturynovak.cz, the secondary objective is the analysis of the main indicators in the form of e-commerce attendance and related variables.

The first part is focused on internet sales and its specifics and benefits in business. There are summarized advantages and disadvantages of Internet marketing for online sales. In the second chapter there are analysed statistical data of the development of online sales. It is focused in detail on the development in the Czech Republic. In the main part there are compared online product sales in selected eshops in relation to the statistical outputs. Detailed comparison of sortiment and prices of sales is realized on example of LED televisions. Furthermore there are compared delivery and payment terms and other benefits offered by each eshop.

This thesis deals with the marketing of golf services. The main goal is to propose a marketing strategy for concrete golf course. Prior to its implementation were needed to work out individual analysis - SWOT analysis, competitor analysis and survey of customer satisfaction. Furthermore, the identified individual operating costs and revenues of golf course. When creating marketing strategy was put stress on the Internet. It proposes a new form and structure of the website, Facebook profile and the type of PPC advertising.

The thesis is concerned with a content network within the scope of online advertising and evaluation of factors of its success within online campaigns. The introductory part deals with the most common revenue models of online marketing and categorizing methods of online advertising regarding their specifics. The body of the paper describes metrics and a method of targeting applied in contemporaneous practice and furthermore introduces evaluation indicators in online marketing for content networks used in final analysis. The thesis presents and compares advertising systems for targeting in a content network. The goal of the paper is to show impact evaluation of chosen settings of advertising campaigns on their success, more specifically on possibilities of targeting and formulation of recommendations for their management.

This diploma thesis deals with tools for social networks and internet marketing and their application to real case reviewing and news website Mobilenet.cz. The content of the document is divided into two separate parts. The goal of the first of them is to establish a theoretical framework for the second part. Theoretical part describes tools and options in general. There are listed both instruments that relate to internet marketing itself and instruments related directly to social networks. The second part includes theoretical knowledge applied to a specific case, web Mobilenet.cz and its defined competitors. First of all is analyzed Mobilenet.cz on its own, then it is compared to the competition. Analysis also includes websites check, from which are deduced imperfections in the quality of websites. The final part is created a practical demonstration, which aims to increase traffic on website Mobilenet.cz. At the very end of the document are applied results from the analysis of the second part to propose the strategy for web Mobilenet.cz. The main benefits of my work are analysis of Mobilenet.cz website and its competitors. As part of this work is also formed practical demonstration, which aims to increase traffic on this website. Another important contribution is the design solution for the future operations of the website Mobilenet.cz.

This Master's thesis focuses on chosen logistic processes of the specific e-shop. In the theoretical part, the specific environment of e-shops is described. This part also contains theoretical base for providers of courier, express and parcel services. The practical part of the thesis is divided into two parts. The first one shows ABC analysis and its suitability for the chosen entity. In the other part, sent parcels are analyzed, focusing on its structure and frequency. In the conclusion of the paper, there is an evaluation of benefits from the proceedings taken during the elaboration of this thesis.

The thesis analyses the impact of Internet marketing tools on visits of the Lenovo Blog CZ, the official blog of the computer manufacturer Lenovo. It focuses evolution of visits of the blog over time, on the impact of social networks and Facebook posts paid promotion on visits. Finally, it observes to what extent the Internet marketing tools impact overall visits of the blog over the observed time.

This thesis analyzes the current open source content management systems market and deals with the design and implementation of online shops using certain systems and their supporting tools. The thesis is divided into four main parts. The first part focuses on the market analysis of the open source CMS for creating online stores. The results, comments and ratings of individual CMS and comparative characteristics are presented for the following selection of the most appropriate and optimal variant according to the criteria given by the author. The second part deals with the analysis of specialized components for creating e-shops using the CMS selected in the first part. The third part presents the design and implementation of the internet shop based on the results of analysis in the first two parts of the thesis. This part is divided into several subsections (phases), which describe and illustrate the main implementation steps in the process of creating an online store. The fourth part focuses on the analysis of commercial marketing tools aimed at developing and maximally supporting sales and extends the standard features and functions of the created e-shop. The first of the main objectives is to analyse open source CMS and based on the criteria given by the author choose the best option for achieving the other objectives of the thesis. Another objective is the creation itself -- using the selected content management system to create an online store that would not only be functional but also adapted to the latest technologies and demands of the current market for electronic commerce. The third objective is to analyse certain marketing tools expanding the standard options of the created internet store, which are oriented to maximize the profits of the e-shop operator. The last objective of the thesis is, based on author's theoretical and practical knowledge, to offer readers the appropriate comments, suggestions and recommendations of individual tools, processes and technologies for the creation of a functional and effective e-shop. The information provided by the thesis can be useful to operators, developers, web programmers and users of online shops. The outcome, methods, illustrations and recommendations of the thesis may be used for educational courses, statistical, analytic and other purposes.

The diploma thesis is focused on the development of business activities of the company AFEED, a. s., which deals with the production of feed for farm animals. First, the theoretical basis is developed, which serves as a basis for the analysis of the internal and external environment. The results of the analysis are summarized in the SWOT analysis. Based on the results, a proposal for the development of business activities is prepared.