The diploma thesis is concerned with marketing communication of a bank on social networks. The aim of the thesis is to identify the possibilities of marketing promotion on social networks and thereafter perform an analysis of current communication of Česká spořitelna and based on it provide suggestions for improvements. The communication on social networks is a relatively new a dynamically developing area and companies devote increasingly larger parts of the marketing budgets to this form of communication. The benefits of this work are therefore a summary of new findings in this field, overview of forms of promotion on Facebook and Twitter and evaluation of communication of Česká spořitelna using comparison with an internet bank Air Bank and using best practices. At the end of the thesis I present suggestions for improvements of communication of Česká spořitelna on social networks.

This thesis focuses on the Internet shop in family business. In the first part the terms Internet shop and family business are specified. Its formation, development, advantages and disadvantages are defined, as well as the usage of Internet in marketing and the factors of success and problems connected with family business. The second part describes in detail chosen areas of the company Ryor -- the environment of its e-shop, advertising and distribution of products. This part gives a description of functioning mentioned areas. The real state is confronted with technical literature. On the basis of that, shortcomings are got. Moreover, suggestions for better functioning of chosen areas are formed. The second part of thesis also includes SWOT analysis of e-shop, analysis of competitors and questionnaire survey about customer's satisfaction with areas that the thesis explores.

This thesis deals with the Microsoft's self-service business intelligence tools and it's used for eCommerce. The main goal of this work is to analyze and design metrics and applications for effective management of eCommerce using PowerPivot and Power View. Metrics are based on balanced scorecard approach and applications are based on MBI reference model. This thesis is supposed to help eCommerce managers and administrators to implement a custom self-service business intelligence solution.

The diploma thesis is about new trends in online marketing. It focuses on online marketing tools and how to realize successful online marketing activity. The thesis is the analysis of the current company state. Based on informations gathered propose new strategy of content optimalization and social media strategy. How can the company enter the social network targeted on Facebook. Main areas are on-page and off-page factors in SEO and how to build Inbound marketing.

The basic feature of our time is constant change. The world is becoming more globalized, needs and desires of consumers are changing and consumer is changing itself, because he is more informed and has greater purchasing power. Technical and technological progress changes the way we look at the world. Competition strengthens and the way of trading is modernizing. For all these reasons, the marketing strategy is in many ways a necessity for businesses. The diploma thesis is divided into theoretical and analytical part and the main objective is the analysis and proposal of marketing strategy of chosen company in regard to a theoretical part, analysis results and information obtained.

The theme of this diploma thesis is design and run the e-shop with airsoft improved airsoft parts and accessories. However, the creation of the e-shop have to be for free. The e-shop will be connected with the same name site page on the social network Facebook.com, where the products will be primarily promoted. To this end, it is necessary to map and explore the possibilities for creating online store for free. Simultaneously, deploy and optimize the Facebook page mentioned before. Partial aim of this thesis is to use tools of Competitive Intelligence at the created Facebook page and on the Facebook pages of competition, to obtain important information for better or for more favorable treatment of Facebook page related to the e-shop.

The master thesis is focused on specifics and importance of internet (online) marketing in terms of Russian market. Thesis determines threats and opportunities arising of coexistence of local and global platforms, their role and effectiveness in modern marketing. The theoretical part describes modern trends, selected tools and measurement methods of internet marketing. The practical part contains implementation of knowledge obtained in the theoretical part and analysis of internet marketing in Russia. Diploma work underlines the importance of using both global and local platforms for the best results. The evidence is based on similar performance marketing campaigns in Yandex Direct and Google AdWords.

The thesis focuses on businnes plan of a newly started up company ArtBe Ltd. The theoretical part looks at the importance of a business plan for businessmen and companies. The emphasis is on the structure of the business plan, upon which the business plan is based in the practical part. The practical part is a business plan of ArtBe Ltd., which is a company that runs an internet portal selling handmade products of Czech and Slovak authors. The business plan also evaluates possibilities of the companie´s future expansion.

This work business plan contains theoretical bases and principles for creating business plan, which are then practically used in the practical part. The practical part discusses the business plan emerging Internet business focused on original clothes and fashion accessories with a pug dog motif. The model for the proposals became Kvído real pug, who lent his name to the brand. The business plan is for potential partner who would be interested in this project together.

The main aim of this thesis is to create a business plan to open the e-shop with secret gifts and evaluate the viability of the plan. Thesis is divided into theoretical and practical part. The practical part is formed on basis of theoretical information: purpose, users, principles and main points of structure of the business plan. The practical part is formed by own business plan. This part includes description of the product and owner, market, customer analysis, suppliers, competitor analysis, human resources and marketing, risk, and financial analysis. The suitability for implementation of the business plans is evaluated in conclusion of the thesis.