This dissertation is focused on internet consultancy, which is a branch younger than ten years. By internet consultancy we mean the area covering online promotion, consultations in the field of technical quality and usability of web pages, measuring and optimization of their commercial performance. Thus we do not mean the consultancy in other fields (e.g. social, health, economic) just using the internet as its form of communication, even though the same name is used for this activity, as well. The goal of this dissertation is to define the branch of consultancy in the field of creation and promotion of web pages and map it from technical, entrepreneurial and economical point of view. The case-study in the second part is based on the individual interviews with the key employees and on my more than five years long praxis with running the company H1.cz s.r.o., which was one of the first Czech companies running a business in this area. Its foundation, development and finally also sale provided me as a founder with both theoretical knowledge of the technical aspect of consultancy and realization of services and practical experience with running a company itself. In connection with my studies of information technologies at the university with economical focus I consider this experience very favorable for this dissertation. I have divided the text into following parts: - Definition of the internet consultancy as a branch. The goal of this part is to theoretically map the area of internet consultancy from the technical point of view and to describe the particular specializations and tasks that it consists of. - Specialties of consulting as a type of an entrepreneurial activity. This chapter briefly describes the consulting work as a type of business and its specificity comparing to other areas. - Case-study of the company H1.cz. The third part maps the particular activities in a company (management, marketing, sales, finance etc.) focused on internet consultancy. It also addresses the question of foundation and sale of the company as an inseparable part of entrepreneurship. By reading this dissertation one should obtain a detailed overview in the area of creation and promotion of web pages as well as in running a business in this young and dynamic branch. There is no complex source in the market related to this topic and so I hope this dissertation could become a starting point for everyone considering foundation of his own company in the internet field.

The purpose of this master's theses is to analyze possibilities utilization of social network in business. The theses is focused on comparison of the most important contemporary social networks in the world and also on looking for thein commercial utilization. Before this, there is the analysis of the situation of internet and clearing of the term internet marketing. In theses, there is emphasis on separation of two main ways of advertising in social networks. First way is making the communities about the companies, products or brands and the second one is advertising by promotional systems of the networks. In the theses, there are a lot of results of many studies, that were performed by key agencies. Also there are many practical examples of business usage of social networks. The theses contains the possibilities of connecting the social networks and other marketing tools like advergaming, affiliate marketing and viral marketing. In the end of the theses, there are case studies, that analyse usage of social medias in four Czech companies from different business departments.

Rozvoj, rozšíření a způsob využití IS/ICT ovlivňují celou naši společnost. V diplomové práci jsou shrnuty aspekty, které ovlivňují tvorbu internetových prezentací a portálů s autorizovaným přístupem pro veřejnou správu. Teoretické poznatky jsou aplikovány na příkladu města Ostravy.

Práce popisuje analýzu trhu a tvorbu komplexní marketingové strategie pro novou internetovou aplikaci Internetová Kniha jízd. Podrobně je zde rozebrána příprava jednotlivých složek marketingového mixu, zejména cenové a komunikační politiky a obchodního modelu. Kromě českého trhu je zpracována i strategie pro espanzi na Slovensko.

The aim of this thesis is a description of the planning, establishment and development of advertising portal Gastrosvět.cz, as the actual project conducted by the Business Incubator of VŠE. The thesis is divided into theoretical and practical parts. The theoretical part explains and descibes used terms like business, businessman, SWOT analysis, balance sheet, profit and loss account, cash flow, break-point analysis, legal forms of business enterprise, life cycle of a business plan, financing options and organization structures. The practical part is concerning to the project and includes information about its business plan, staffing, know-how, the scope of the position, market segmentation, timing, legal forms, business objectives, competitive analysis, SWOT analysis before starting the project, financial planning, business strategy, requirements system, marketing and advertising, and other possibilities for the development of the project.

First part of this thesis is focusing on history of internet gambling and its shift to the online environment. Other chapter is about psychological aspects which affects the approach to the gambling the most in many different environments with major focus on the online gambling and its characteristic differences. Main goal of this thesis is the evaluation of the present state of the regulation of internet gambling in some of the countries around the world and their comparison with the situation in Czech Republic. One of the outcomes is the summary of recommendations which should be taking into consideration while creating the new gaming act.

This thesis deals with the topic of new trends in internet marketing. The theoretical part describes the current developments in the areas of Internet marketing display advertising, contextual advertising, SEO, social networks, mobile marketing, discount portals, price graders and describes their benefits to the overall concept of marketing. In the practical part is then discussed in detail testing of Garnier lotion, which was carried out via the Internet. In the practical part of it is used for various points of theoretical knowledge about the behavior of Internet users and is also based on the results analyzed. The practical part will demonstrate the benefits of the Internet for product testing and indicates the direction in which he could take on Internet Marketing.

This diploma thesis outlines the ways of efficient marketing use and performance measurement of social networks by FMCG companies. The first chapter defines the concewpt of social networks, describes their benefits for company marketing and introduces the major world and Czech social networks. The second chapter is dedicated to the current most important social network, Facebook. The sub-chapters are covering structure and creation of a fan page, main principles of page management, post planning, aplications, ads, social graph and Facebook advertising policies. Main attention is given to the content of a fan page. the third chapter introduces the marketing potential of Youtube.The fourth chapter features the options of social networks performance measurement. The second half of the work introduces the marketing strategy on social networks for the company Nutricia a.s.

This thesis explores the possibilities of marketing strategy implementation for Streetmarket companies and it's brand. To support the objectives, based findings from theory of marketing and marketing strategy are included. Findings from positional analysis and other instruments of marketing strategy are also mentioned. Thesis continues by description of instruments of internet marketing and its specifics. Practical part includes marketing strategy of Streetmarket companies and brand of Streetmarket with accent on internet marketing. On the base of analysis of recent marketing activities the suggested global marketing strategy of companies and brand of Streetmarket for the future period is described. Last part of the thesis dedicates principles of marketing strategy rising from theoretical parts and the analysis done.

The aim of the thesis is to compile a business plan for setting up a business offering Internet portal services for foreign visitors to Prague and to verify the feasibility of a business plan. The work is divided into theoretical and practical part. The theoretical part explains and describes the basic division of Internet market, parts of online marketing and its trends and in particular the structure of the business plan. The practical part deals with the project itself, which is assembled a business plan with all its necessities. It describes the business plan; business goals are defined, market, customers and competition analysis performed, marketing strategy launched and project implementation plan and financial plan set. The whole plan is finally evaluated by the SWOT analysis and risk analysis.