This thesis analyzes the strategy of introducing store (brand) Gentleport on the market that trades with men's accessories imported from England. Theory contains basic concepts, definitions, which will be used in the practical part. The practical part includes introduction of the company and marketing mix analysis, marketing environmental analysis, which includes a significant number of subjects (competitors, suppliers, customers) and important factors (political, economic, social, technical) influencing on firm's operations. In the end will be the overall outcome of the analysis, from which will be proposing specific measures for improving and optimizing store performance.

The aim of this Master´s thesis is based on theoretical information to design the most appropriate option of company´s e-commerce and best ways to promote it. Part of this thesis is the detailed analysis of all important tools, that e-commerce should contain.

The focus of master’s thesis is to examine current possibilities of electronic marketing and means of their utilisation. The thesis analyses various methods of internet marketing and process of planning e-marketing strategy, including the possibilities of measuring its success.

This thesis deals with the creation of e-commerce companies annd prooposing solution to implement e-commrce. The theoretical part specifies the characteristics of electronic commerce, conditions and legal aspects of trading on the Internet. The practical part includes draft versions of e-commerce and its economic evaluation.

The definition and the definition of specific e-shop owners in order and Internet environment in the Czech Republic. Description of the unpaid forms of promotion and their practical effectiveness. Instructions for a successful promotion for the Czech e-shops and no paid forms of advertising.

Based on system analysis of modern e-business environment created by the proposal is evaluated in terms of e-commerce functionality and marketing.

This diploma thesis analyses the specialized internet shop (e-shop), it's technical and business preparation, it's market entrance, first marketing activities, corrections and valuates it's economical situation.

This diploma thesis examines the current communication strategy in a company which is doing an on-line business. It lists recommendations, how this strategy should be changed. It shows communication strategy, communication mix, Internet marketing and on-line business in the theoretical part. In the practical part is a description of communication strategy on a specific company CuteShop s.r.o. Survey was carried out in the practical part to examine the customers opinions about the used communications strategy. At the end of this diploma thesis are all the recommendations, how should the company make the communication strategy better to attract more costumers.

The thesis is dealing with issues of marketing strategy and building online shop. Theoretical knowledge are subsequently practically applied on underwear brand El.Ka Underwear, which becomes the central theme of the thesis. In thesis introduction main goals and research questions are set and afterwards evaluated and answered. Both based on realised steps by author. In final conclusion author summarizes all impacts on the brand and draw conclusions, which gained by processing this thesis. All results are substantiated by internal data and quantified in detail.

This dissertation is focused on copywriting or writing advertising content for online stores. Its main objective is to create instructions for writing successful text for online stores based on synthesis. Simultaneously, another aim of my dissertation is to use these findings in copywriting for selected e-shops. Both theoretical and practical parts are based on professional resources and my own experiences with copywriting beginning in 2006. This document is structured in three main parts. In the first part, I focus on theoretical recommendations for writing advertising content. In addition to creating product descriptions, this chapter deals with the preparation of texts for categories, home pages, shipping and payment sections, about us pages, articles and microcopy. In the next chapter, I describe measuring and evaluating the performance of advertising texts for online stores. The third part is devoted to the application of theoretical knowledge and to writing texts for selected eshops, including an evaluation of their success. Thanks to the selected structure, this dissertation covers almost all issues of copywriting for eshops. Chapters are structured in the same way as my usual copywriting process. I believe that my dissertation will become a useful knowledge resource for beginners and advanced copywriters, Internet marketing experts and online store owners. Selected parts of my dissertation are enhanced by my own experience, knowledge and demonstration examples. Most of them can be found on real company websites and online stores. Also, I continually refer to related resources that may be useful for every reader with deeper interest in this issue.