The theme of this thesis is the Global digital divide. The first part deals with past, present and future of the Internet. What direction and what speed should be evolve. Further with the problems of the global digital divide, demarcation, causes, impacts and redress. The practical part of this work consists of three main parts. In the first part is digital divide in the world and differences of using the internet between the territories of the world. In the second and main part is the digital divide in Europe, which compares countries in Europe in using the internet. The third part is a digital divide in the Czech Republic, there are compared regions of the country. The analysis results are wrote down in the graphs and shown graphically in created maps.

The thesis Analysis and optimization of a functioning e-shop in the theoretical part describes the general prerequisites for successful internet marketing and possible ways to analyze important data. The practical part is an analysis of e-shop Company Oxalis dessous. The analysis is performed after the marketing, operational and in terms of the method of providing information. On the basis of the chosen strategy, this aims to improve important parameters of internet commerce. Specifically are traffic, conversions, keyword positions in the search engines and breadth of link portfolio. The chosen strategy is its realization is subjected to analysis using analytical and measuring tools to examine its effectiveness. From the theoretical foundations verified in practical part is based on the draft final recommendations, which can be used for online stores selling the goods

The subjekt of the master’s thesis „Proposal of the marketing mix for the system SMSbrána“ is to define individual instruments of the marketing mix with an focus on the marketing communication on the internet and it’s use for the system SMSbrána. The thesis consist of free sections. The first part explains the basic concepts of marketing mix, on which is the second part based. I have done an analysis and product specification in the analytical part. This helped me to define main shortcoming of the system. I proposed recomendations to eliminate shortcoming in the third part.

Internet and computer criminality Summary This thesis, as its name indicates, deals with the problems of our times associated with computers and the Internet, which make it possible to commit all sorts of crimes. Computers are part of our daily life and the sphere of information and communication technologies are constantly and rapidly developing, which gives space to potential perpetrators to find new approaches. The thesis is composed of eight chapters. The opening chapter of this thesis describes the basic concepts related to computer and Internet criminality. It includes the definitions of computer criminality, cybercrime, cyberspace, as well as basic technical concepts such as computer, hardware or software. Approximation of this terminology is essential to understanding the issue. Next chapter is devoted to some illegal activities in cyberspace, which are then legally assessed. The third chapter forms the most important part of the whole thesis because it describes in details the issue of copyright violations in connection with computers. At first it generally talks about intangible goods, and after that it acquaints to readers with piracy of audio and audiovisual works and later with software piracy. It shows the most important judgments that are connected to the discussed topic and were judged at...

The main topic was the analysis of media investments to TV and internet, what are the trends of investment preferences to various media types and what factors influence these preferences. At the end I made a prognosis how will the TV and internet investments progress in next ten years.

The thesis suppose to provide information about strategy, planning, implementation and evaluation of marketing communication on the internet for new building portal iSTAVITEL.cz.

This thesis focuses on marketing communication on internet, also on specifics of internet as a communication medium and shows a wide range of possibilities how to use various online tools in marketing communication. Second part of this publication describes and analyses web presentation of Pfanner company which is evaluated according to given criteria. Recommendations are given on the basis of this analysis and comparation with competition.

Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire. Result of thesis is recommendation for companies who are making business on internet or using internet for their business.

The main focus of this diploma thesis is on the analysis of selected online marketing tools for IT start-up company on global market. In the beginning, the thesis discusses the importance of internet in nowadays marketing and also introduces the selected online marketing tools with closer look at online advertising, social media, online PR, online direct marketing and sales promotion on the internet. It also touches options of measuring and evaluating efficiency of these instruments. Further on, it describes specifics of online marketing in perspective of local markets. Practical part of the thesis starts with introduction of the selected global IT start-up company, its competitors and then focuses on its marketing communication in detail. It elaborates on channels used to access company's website and make conversions. It also offers in-depth evaluation of online advertising and activities on social medias. The final part of the thesis depicts list of practical recommendations for further online marketing communication, which are based on previous analyses. These recommendations can be used also for other companies focusing on online marketing in global environment.

This thesis aims to recommend the best communication mix and at the same time ways and content of communication for educational and similar kind of institutions. The first part of the thesis focuses on influence of the Internet on marketing and investigates options of communication tools which the institutions can choose from. The second part of the thesis covers a copywriting topic which means ways how to work with communication content. The next part focuses on real example of educational institution and its way of looking for the best communication mix with examples of issues which can occur in the real praxis. At the end the thesis summarizes important steps which together create instructions how to accomplish the best communication mix on the internet for educational institutions.