This thesis describes, analyzes and evaluates the creation and management of the project Chcikupon.cz. Part of this thesis is a business plan, which includes product characteristics, analysis of competitors, customers, suppliers, project staffing and marketing. The work includes analysis of the financial aspects of the project and it evaluates the return on investment. Thesis describes the launch of the discount portal Chcikupon.cz, and the success of individual promotional discounts with operations of the website by the end of 2013. The main contribution of the diploma thesis is the proposed strategy, which will lead to sustainable development of the project.

Aim of this thesis is the analysis and proposal of changes in marketing strategy of Internet Company. The theoretical part of work focuses on the specifics of doing business on the Internet. The part continues with the description of Internet marketing. The analytical part of the thesis defines the business environment of the selected company, including market analysis and situational analysis. The analysis of marketing strategy of the company follows. At the end of the work the information were synthesized and evaluated. On the basis of these synthesized information the final suggestions were recommended to innovate the company marketing strategy

Internet enhances the rapid globalization of markets and user often has no means to figure out which national legislation is relevant for him when he is visiting the site. This issue gains importance in the commercialization of relationships, where the traditional, local regulations of this dynamic business environment are often inadequate. This paper aims to look through the analysis of various legal aspects, reveal gaps in existing legislation and determine with the help of international comparisons of, still very different, legal arrangements and practice (particularly judicial decisions) of selected countries, which questions are handled appropriately for the purpose of effective regulation of electronic commerce and whether there might be inspiration from foreign regulation and practice for the Czech law system in the future.

This thesis deals with the design of functional solutions for the communication and distribution system project web portal AkceZ.cz. It was prepared on the basis of personal experience and knowledge of the author of the process of creation and functioning of the communication portal. The main goal of this work is to create a realistic picture of the communication and distribution system implementated still alive and functioning project.

The objective of this thesis is to find those factors that help create customers loyalty in E-commerce. In the application part of this thesis the objective is to those factors for a specific E-commerce store Úžasnédárky.cz. To find these factors in this thesis we used community research methodology applied to the target group. This thesis also describes the evolution and history of the internet which allowed the birth of E-commerce. It also describes the phenomenon of loyalty and its specifics in online world. Some of the results of this thesis might be surprising, such as that seemingly trivial factors, such as prompt communication and its quality, compliance of an agreement or fast delivery of goods can dramatically increase customers loyalty and sometimes can even be a competitive advantage for the company.

This thesis looked at the influence of the internet and social networks on adolescent's self- identification. It focused on the self-conception and self-evaluation of adolescents and their relationship to social networsk. Initially, we focused on the development of adolescents and their integration into society. We focused on the characteristics of the social networks, their creation and the functions of each of them. We also found what risks internet users might encounter and how to avoid them. The research part of this work was devoted to time spent on social networks, as well as the content that interviewees search for and share. In the context of self-identification and self-conception, the results showed us that boys have a higher self-assessment compared to girls who care most about their appearance.

{This Diploma thesis deals with Internet censorship. Various technical solutions for Internet censorship are presented together with censorship analysis options. Several possibilities for blocked content access and censorship circumvention in general are discussed. The topic is analyzed from the global point of view and is related to the People's Republic of China.

This thesis is focused on choice of appropriate marketing strategy for e-commerce Nejenchlebem.cz. The basis of this thesis is analyzing the external and internal environment of the firm and to propose the most suitable marketing mix for the e-shop Nejenchlebem.cz. In this thesis are contained theoretical knowledge about marketing and behavior of consumer, further mentioned analysis and especially proposal part, which contained recommendations for fulfilling of given goals.

SKOKANOVÁ, I. Optimization of online marketing tools within small and medium sized businesses operating in the service sector. Dissertation. Brno: 2017, PEF MENDELU in Brno. This dissertation thesis is focusing on the optimization of online marketing tools within small and medium sized business operating in the service sector managed predominantly online. Most attention of the work is paid to the segment of Czech transportation services from intermediariers' point of view. Based on the ques-tionnaire and experiment conducted, contemporary attitudes, preferences and opinions of Czech citizens on the available transporation services are identified. Gathered data are further confirmed through a case study. The closing part of the dissertation offers a conclusion of attained results and forms suggestions for online marketing practices commonly used among transportation services' pro-viders.

The aim of this diploma thesis is to explore Generation Y consumers' behavior in the process of buying apparel online and to identify the factors that affect it in order to propose recommendations for subjects operating in the apparel e-commerce market. To this end, a questionnaire survey (n = 254) was used, as well as eye-tracking research (n = 11) supplemented by in-depth interviews (n = 11), which helped to further explain consumer behavior. Based on the results, recommendations are suggested and the results of the research are compared with relevant expert studies in this field.