Yoga, an ancient philosophy and practice undertaken as a path towards self-realisation, was originally written for men, by men living in the East. However, a large and growing number of people in the West now practice some form of yoga, with more than 80% of practitioners being women. Since the 1980s, there has been a ‘feminisation’ of yoga in the West, as female teachers and practitioners tailor its practice to meet the specific needs of women. The practice of yoga has also changed to meet the needs of the modern Western practitioner more generally, such that the primary reasons for practicing yoga are to improve physical well-being and to cope with stress. Nonetheless, for some practitioners, yoga continues to offer philosophical and spiritual direction. The aim of this thesis is to critically examine mid-aged women’s experiences of Iyengar yoga. Focusing on a select group of 35 women living in New South Wales, Australia, the study ultimately seeks to determine whether a process of self-transformation arises from their yoga practice. Bourdieu’s concept of habitus provides a very useful context for describing the study participants’ shared disposition and values. The women’s demographic characteristics, for example, help explain why they were attracted to and maintained a regular yoga practice. An aspect of their habitus is also distinctly feminine, incorporating values of connectedness and holism. The women’s experiences were examined to consider why they were practicing yoga. In an exploration of the processes that emerged from the women’s experiences of Iyengar yoga, a paradox arose concerning the nature of ‘the Self’ that is depicted by yoga philosophy, and ‘the self’ that is portrayed in modern societies. To examine how ideals from the West and the East have come together in the modern practice of yoga, the women’s experiences are compared here with Giddens’ ‘reflexive project of the self’ (a process of self-actualisation) and the broader principles of classical yoga (a process of self-realisation). Western practices, like Giddens’ project, emphasise processes of ‘becoming’: a means to perpetually progress and improve oneself. Eastern practices, however, give priority to states of ‘being’, via the cultivation of awareness to attain experiences of constancy and stillness within. The women’s stories and experiences are integral to understanding the processes of self-transformation that arise from their yoga practice. Their experiences demonstrate that although initially reasons for practicing yoga identify primarily with Giddens’ reflexive project (‘becoming’), through the practice of yoga their experiences become embodied (����being����). The thesis explores the evolving interplay between ‘being’ and ‘becoming’ that ensues from experiences of Iyengar yoga, and explains how and why these processes of self-transformation impact on the lives of the women interviewed. / PhD Doctorate

Introduction: Cancer poses a substantial burden on the health of Canadians. Although advancements in screening and treatment have reduced, cancer-related morbidity and quality of life remain important concerns throughout cancer treatment and survivorship. <p>Purpose: This study examined the impact of Iyengar yoga on quality of life and other cancer-related symptoms among people with cancer. <p>Methods: All individuals registered for the Fall 2006 and Winter 2007, 10-week Iyengar yoga programs, offered by CancerCare Manitoba through private donations, were invited to participate in the study. Participants were asked to complete standard self-report questionnaires and participant diaries at baseline, week-5, week-10, and 6 weeks following the last class. The interventions impact on study outcomes were determined using repeated measures ANOVAs and paired samples t-tests. Six participant interviews and a review of participant diaries were conducted and analyzed using categorical aggregation and direct interpretation to identify other relevant issues as raised by participants and to document any negative effects of the program.<p>Results: Nineteen female participants completed the yoga intervention. The mean age of the sample was 50 years and the majority self-identified as Caucasian. Approximately one third had breast cancer and 63% were undergoing treatment for cancer at baseline. Results from the questionnaires showed statistically significant improvements in quality of life, mood disturbance, spiritual well-being, anxiety, nausea, pain, participants most bothersome symptom at baseline, and trait anxiety. Results from the interviews and participant diaries showed that participants experienced increases in social support, relaxation, mental concentration, and in flexibility, strength, and mobility in problem areas. Participants also expressed that their Iyengar yoga practice was empowering and supported their need to take an active role in their health and take a holistic approach to care. It was suggested that Iyengar yoga might contribute to the benefits reported through an ability to facilitate the development of coping skills or mindfulness.<p>Conclusions: The Iyengar yoga program for people living with cancer offered by CancerCare Manitoba can be considered a complex, multi-level, multi-modal intervention. Although, due to design limitations, neither causality nor a dose-response relationship between the Iyengar yoga intervention and the improvements in cancer-related outcomes could be inferred, the present study lends support to the assertion that Iyengar yoga is beneficial to the well-being of those living with cancer.

Introduction: Cancer poses a substantial burden on the health of Canadians. Although advancements in screening and treatment have reduced, cancer-related morbidity and quality of life remain important concerns throughout cancer treatment and survivorship. <p>Purpose: This study examined the impact of Iyengar yoga on quality of life and other cancer-related symptoms among people with cancer. <p>Methods: All individuals registered for the Fall 2006 and Winter 2007, 10-week Iyengar yoga programs, offered by CancerCare Manitoba through private donations, were invited to participate in the study. Participants were asked to complete standard self-report questionnaires and participant diaries at baseline, week-5, week-10, and 6 weeks following the last class. The interventions impact on study outcomes were determined using repeated measures ANOVAs and paired samples t-tests. Six participant interviews and a review of participant diaries were conducted and analyzed using categorical aggregation and direct interpretation to identify other relevant issues as raised by participants and to document any negative effects of the program.<p>Results: Nineteen female participants completed the yoga intervention. The mean age of the sample was 50 years and the majority self-identified as Caucasian. Approximately one third had breast cancer and 63% were undergoing treatment for cancer at baseline. Results from the questionnaires showed statistically significant improvements in quality of life, mood disturbance, spiritual well-being, anxiety, nausea, pain, participants most bothersome symptom at baseline, and trait anxiety. Results from the interviews and participant diaries showed that participants experienced increases in social support, relaxation, mental concentration, and in flexibility, strength, and mobility in problem areas. Participants also expressed that their Iyengar yoga practice was empowering and supported their need to take an active role in their health and take a holistic approach to care. It was suggested that Iyengar yoga might contribute to the benefits reported through an ability to facilitate the development of coping skills or mindfulness.<p>Conclusions: The Iyengar yoga program for people living with cancer offered by CancerCare Manitoba can be considered a complex, multi-level, multi-modal intervention. Although, due to design limitations, neither causality nor a dose-response relationship between the Iyengar yoga intervention and the improvements in cancer-related outcomes could be inferred, the present study lends support to the assertion that Iyengar yoga is beneficial to the well-being of those living with cancer.

The diploma thesis deals with the analysis of contemporary marketing mix of advertising and event company Poring and studio Viara which is focused on physical activities and healthy lifestyle. The thesis defines theoretical knowledge related to the topic, analysis of the marketing environment of the monitored company, its competition and current situation in the given market environment. At the same time, the thesis contains suggestions for optimizing the marketing mix which should ensure improvement of the competitive position of the monitored company on the market.