This thesis deals with Software as a Service (SaaS) and Web 2.0 as current trends related toInternet applications, and examines their use in travel industry. It appeared that SaaS is truly promising, especially thanks to on-demand CRM systems. And also that aspects of Web 2.0 bring commercial successes to web projects through indirect effects.

International Criminal Law as an Instrument of Environmental Protection The aim of this thesis is to explore the potential of the international criminal law as an instrument for solving global environmental problems, which would enable better implementation of international environmental legal norms. The first chapter provides an outline of core ideas and concepts, which originate from the understanding of the international criminal law as an ultima ratio instrument for safeguarding the international security and the health of humankind, i.e. the identical values that have been seriously threatened by the global environmental crisis at the beginning of the 21st century. The second chapter elaborates on the international environmental protection in times of peace, with emphasis on the non-existence of effective responsibility mechanisms, which would oblige states and private entities to adhere to general international environmental norms. For the most severe cases of failure to adhere to said norms, the future use of the international criminal law is being proposed. The third chapter comments on the international protection of the environment at times of war and armed conflicts, which is, contrary to times of peace, at least partly embedded in the existing norms of the international criminal law;...

My diploma work deals with the topic of The preparation of coffee and its culture which is becoming interesting issue in our modern society and it is connected with modern lifestyle. The aim of my diploma work is exploring people's knowledge of coffee, coffee culture and also of the right preparation of coffee beverages, their health effects and some alternative methods of making coffee. Next point is to survey people's attitudes and social influences on coffee culture. Theoretical part of my work is mainly focused on coffee as a plant, processing of coffee beans, making coffee and coffee culture. The facts have been excerpted from available specialized literature and online resources. I have also used my theoretical knowledge based on my experience with SCAE Speciallity Coffee Association of Europe, that has the seat in London. Empirical research can be used as an inspiration for setting up a coffee bar. My diploma work can serve as a resource for creating specialized publication aimed at either wide public interested in coffee culture or at professional barists.

The final thesis is about marketing communication of the expo Země Živitelka, which is the flagship event of the company Výstaviště České Budějovice a.s. The aim is to evaluate the current situation in the company and the effective set-up of fundamental elements of a marketing communication mix. The first part of the final thesis concerns the theoretical approaches to the given topic. The main aspects are defined as marketing and marketing communication, their goals and strategies. The folowing part is about the description of each element of the communication mix focused on current trends and marketing communication on the Internet. The elements of this final thesis are predominantly the theoretical specifications of the expo as a product and its advertising as these are the key cores for the practical part of the final thesis. Firstly, I will introduce Výstaviště České Budějovice a.s. and its services provided. Then the main part is the analysis of the communication mix of the expo Země Živitelka, which includes the description and the evaluation of existing components of marketing communication used by the company. Consequently, the market research is carried out by questionnaires. The aim is to find out the attitudes of respondents to the marketing communication of the expo. The final part of the work introduces the concrete marketing communication solutions to exhibitors and visitors using traditional and modern communication methods.

Jams and jellies are a significant range of fruit products and the range of products undergoing an extension due to the increase in various types of fruit used to make jams and jellies. The fruits are apples, pears, sapota, apricot, loquat, peach, papaya, plum, mango, grapes, pumpkins, etc .. This work describes a mechanism of gelation of gel substances used in the production of jams and jellies. Described herein are other additives such as sweeteners, acidity agents, flavoring agents and colorful. T What are described different recipes to production methods and packaging materials used in the manufacture of products. Described herein is a process for the production process of placing these products on the market gastronomy.

This diploma thesis is due to its theme within the reach of two scientific branches mathematics and geography. Particularly, it deals with possibilities of unusual application of dynamic geometry during lessons of geography in elementary schools. From the theoretical point of view, the thesis is grounded in the crucial document for czech schooling Framework Education Programme for Elementary Education. The theoretical part of the thesis is followed by practical part, whose content is influenced by analysis of Geography as an educational area, which can be found in this very document. The particular contents of the practical part consist applets describing selected geographic phenomenons and problems.

Abstract The diffusion of information technologies (ITs) throughout the globe provides both opportunities and challenges for information systems (IS) researchers and practitioners. New perspectives on culture that reflect our global society has prompted significant research of the role of culture in IS innovation. Research in this area has contributed knowledge and understanding of how culture mediates organizational innovation with IT. While IT adoption and implementation dominate the research stream, emerging studies have drawn our attention to the frequently ignored pre-adoption phase of IS innovation –“comprehension”. Organizations interested in adopting IT must first understand its context of use. To accomplish this, they must acquire knowledge and make sense of IT through various modes of interaction and across diverse cultural contexts. Theoretical and empirical research on the comprehension of IS innovation with a cultural perspective are lacking in the research stream. The goal of this thesis is to contribution theoretical and empirical knowledge to this area and to IS innovation research in general. Theoretically, this thesis contributes, (1) a contemporary conceptualization of culture, (2) an explanation of the cultural challenges facing innovators with IT, and (3) a deeper understanding of culture’s mediating effects on IS innovation. Guided by the theoretical contributions, the empirical investigations focused on the comprehension phase with a cultural perspective. The results contribute knowledge through the study of three contemporary contexts of comprehension– active, passive and virtual. The findings revealed that in an active mode of comprehension, locally driven collaboration across cultures aided innovators overcome IT knowledge deficits. In a passive mode of comprehension, normative culture values were identified that were instrumental in shaping IT discourse. In a virtual mode of comprehension, unique taken-for-granted methods of interaction were shown to facilitate effective cross-cultural knowledge sharing that improved comprehension of IT innovations. Collectively the findings provide knowledge that can aid organizational innovators with IT act proactively by improving their understanding of the mediating effect of culture on IS innovation. / Tiivistelmä Informaatioteknologian (IT) globaali levittäytyminen luo mahdollisuuksia ja haasteita tietojärjestelmäalan tutkijoille ja ammattilaisille. Uudet globalisaatiolle perustuvat kulttuuriset näkökulmat ovat mahdollistaneet uusia merkittäviä tutkimuksia kulttuurin roolista tietojärjestelmäinnovaatioissa. Aiemmat tutkimukset ovat paljastaneet kulttuurin merkityksen organisaatioiden tietojärjestelmäinnovaatioissa. Tietojärjestelmien hankinta ja toteutus -teemat dominoivat alan tutkimusta, tosin uusimmat tutkimukset käsittelevät hankintaa edeltäviä vaiheita tietojärjestelmäinnovaatioissa. Jos organisaatio aikoo hankkia IT:tä, ensin IT:n käytön konteksti on ymmärrettävä. Jotta tämä saavutettaisiin, yritysten täytyy hankkia tietoa ja ymmärrystä IT:n suhteesta kulttuurilliseen kontekstiin. Tämän tutkimuksen teoreettiset ja empiiriset tulokset lisäävät tieteellistä tietoa tällä tutkimussuunnalla. Tämän tutkimuksen kirjallisuuskatsaus lisää ymmärrystä (1) kulttuurin käsitteellistämisestä, (2) IT innovaatioiden kehittäjien kohtaamista kulttuurisista haasteista, (3) kulttuurin välittävästä roolista tietojärjestelmäinnovaatioissa. Kirjallisuuskatsauksen perusteella työn empiirinen osuus keskittyi käsittelemään IT innovaatioita kulttuurin näkökulmasta. Tulokset lisäävät ymmärrystä kolmesta IT innovaatioiden käsitystyylistä, aktiivinen, passiivinen ja virtuaalinen tyyli: Aktiivisen tyylin mukaan yhteistyö, jossa on mukana paikallisia ja globaaleja toimijoita, auttaa saavuttamaan yhteisymmärryksen IT:n käytöstä. Passiivisen tyylin mukaan normatiivisten kulttuuristen elementtien paljastaminen IT-diskurssista voi johtaa kehittyneempään ymmärrykseen IT:n arvoista. Virtuaalisen tyylin mukaan itsestään selviltä vaikuttavien vuorovaikutusmenetelmien käyttäminen mahdollistaa tehokkaan tietämyksen jaon. Kokonaisuutena tulokset tarjoavat tietoa, jonka avulla organisaatioiden innovaatioiden kehittäjät voivat proaktiivisesti tunnistaa kulttuuriin liittyviä näkökulmia.

Present diploma thesis deals with perceptively noticeable deviations in realization of consonants in Czech of Vietnamese native speakers. The aim of the thesis is identification, characterization, categorization and quantification of the deviations from common Czech pronunciation according to specific ways of realization. In the theoretical part the consonant systems of both the languages and their syllabic structures are compared contrastively. The following chapter is dedicated to a short analysis of the pronunciation exercises and their didactic contribution in the most frequently used textbooks of Czech as a foreign language. Moreover, a textbook designated for Vietnamese speakers and an English textbook were analyzed for a better comparison. The research itself is based on an analysis of 16 records of Vietnamese native speakers by a method of careful listening in Praat program. The results have shown that the most frequent deviations in the speech of Vietnamese speakers were caused by interference from their mother tongue, especially because of the different consonant systems of Czech and Vietnamese and their different phonotactic rules. Keywords: Czech as a foreign language, Vietnamese, pronunciation, consonants, phonetics, didactics

Key words: didactics - German as a foreign language - communicative competence - free writing Abstract: The aim of the presented master's thesis is to point out the role of free writing in German as a foreign language. The thesis is divided into two parts: theoretical and practical. The theoretical part summarizes elemental knowledge of writing skills, its classification and evaluation. Special attention is given to the concept of free writing. The practical part compares theoretical knowledge with realized research. The research analyses the attitude of the target group to free writing and its correction.

The topic of this thesis belongs to the area of L2 acquisition. It focuses on the Czech as a second/foreign language for native Spanish speakers, specifically on their pronunciation of selected consonantal clusters in comparison with the Czech orthoepic norm. The theoretical part summarizes the problems learning the pronunciation of second/foreign language and describes phonetic systems, syllable structure and specific combinatorial properties of sounds in Czech and Spanish. The practical part describes the research for which thirteen Spanish speakers from different countries and with different length of stay in the Czech Republic were recorded. For the purpose of the research a special text containing the selected consonantal clusters in initial, medial and final position of the word was compiled. Words were examined with a perceptive analysis and the results were processed according to established criteria.