<p> There are currently five sources on news and information in the United States. The Internet is slowly taking over as the number one source of news and information for students who are currently attending college. With the popularity of social media, the Millennial generation college student is turning away from the traditional news media. One of the primary challenges for educational leaders in journalism courses is to understand what types of news today&rsquo;s generation finds favorable, why are they so attracted to the non-traditional news sources, and what changes can be implemented into the classrooms. </p><p>

<p> This study examined the current thought of broadcast journalism educators on what is considered most important for broadcast journalism majors in preparation for hiring inclinations in the broadcast television industry. The study also examined the current thought of professionals in the broadcast television industry in relation to standards for the hiring inclinations. A mixed-method design that included phenomenology and descriptive research was used. Both quantitative and qualitative data were collect from both groups to complete this study. The study indicated that both groups agreed that students needed both education and experience. Students must also be able to creatively write stories that captivate and engage their audience within all mediums. </p>

<p>The communication of school quality in the print media was examined through an empirical quantitative content analysis research design and computer assisted content coding approach. This focus was selected due to the importance of school quality information for parents and a community. The purpose of the research was the identification of the message communicated through the media frames selected by journalists reporting on school quality and education accountability. The content sample was composed of 130 news articles published in Wisconsin daily newspapers, 2012 through 2014. Using the empirical quantitative content analysis method developed by Harold D. Lasswell, Ph.D., the standardized statistical tests for trend, interaction, and covariance were conducted to identify the dominant frames, the semantic meaning, and the message. Tests for validity and reliability of the content, coding, correlations, and design were conducted. The result of the media frame analysis demonstrated significant relationships between the media frame, state events, and the treatment of public education during each of the three years. The research addressed three gaps found in the literature and surfaced a paradox indicator of social change. The importance of the local newspaper was demonstrated, along with evidence that the interaction of the newspaper network impacts access to balanced coverage of this critical topic. The research created an accessible and reliable body of content from which to conduct future research on audience and message impact analysis. Keywords: education accountability, frame analysis, mass media communication research, public education, quantitative content analysis, school quality, school report card, social accountability, social change, social responsibility, Wisconsin

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This study sets out to investigate democratic participation in South Africa and the role that media play and can potentially play within this context. It considers a social movement, as one way in which citizens can organise themselves and make their voices heard to improve their chances of making a meaningful contribution to democracy. It employs Susan Bickford's theory of 'political listening', which offers a potential solution to the lack of political representativeness and inclusiveness, by focusing on the way citizens relate to each other through speaking, listening and dialogue. This study examines whether the interaction between learners and the social movement Equal Education could be considered 'political listening', and the current and possible role of the media within this context of participation. The study also attempts to develop and make a contribution to the language of description for the theory of political listening in order to map it onto the data. Using evidence or data gathered through observation of Equal Education's youth group meetings with learners and in-depth interviews with learners, youth group facilitators, Equal Education staff members and journalists, this study shows how the interaction amongst learners and between Equal Education and learners could be considered political listening and how the social movement works as a democratic project which offers learners an opportunity to exercise their citizenship. Furthermore, it also details the current role of the media and possible role of the media as perceived by Equal Education, learners and by journalists who report on Equal Education's activities. The study does not make conclusive claims about whether 'political listening' occurs between Equal Education and learners and the media because the study is exploratory in nature and involves a lot of trial and error when it comes to applying the theory of political listening to interview and textual data, which is a communication context that the theory is only beginning to chart.

Science communication sets as an ally of scientific literacy, since the popularization of knowledge in science and technology (S & T) composes as a beneficial action to the educational process in science, which allows to the citizen to create a critical mindset about the progress, outcomes and limits of science and technology. The aim of this study therefore is to understand how teachers/researchers from UFS evaluate the importance of science communication in UFS Journal, which is produced by the Communications Department of the Federal University of Sergipe, and to what extent this paper enables science literacy. The study is qualitative, and its main informational instrument is the questionnaire, which was answered by 16 teachers/researchers, sources of S&T reports published at UFS Journal - since the first edition printed in 2007 until the first edition of 2013, totaling 9 editions. The results showed that the UFS researchers realize the importance of science communication as a mean for disseminating the knowledge restricted to the general public and, regarding the UFS Journal , they pointed out the problems of frequency, distribution and range of printed as impediments to the performance of the S&T promotional activity. Concerning the relationship between divulgation and scientific literacy, the majority considered these two inseparable elements, indicating the relevance of the first to arrive at the second. / A divulgação científica configura-se uma aliada da alfabetização científica, uma vez que a popularização dos conhecimentos em ciência e tecnologia (C&T) constitui uma ação benéfica ao processo educativo em ciências, que possibilita fomentar no cidadão uma mentalidade crítica sobre os avanços, consequências e limites da ciência e tecnologia. O objetivo do presente estudo, assim, é compreender como os professores/pesquisadores da UFS avaliam a importância da divulgação científica presente no Jornal UFS, impresso produzido pela Assessoria de Comunicação da Universidade Federal de Sergipe (Ascom), e em que medida esse jornal possibilita a alfabetização científica. O estudo é de natureza qualitativa, e teve como principal instrumento informacional o questionário, que foi respondido por 16 professores/pesquisadores, fontes de matérias de C&T do Jornal UFS - desde a primeira edição do impresso em 2007 até a primeira edição de 2013, totalizando 9 edições. Os resultados evidenciaram que os pesquisadores da UFS percebem a importância da divulgação científica como sendo um meio de disseminar os conhecimentos restritos para o público em geral e, no que concerne ao Jornal UFS, eles apontaram os problemas de periodicidade, distribuição e alcance do impresso como empecilhos para o desempenho da atividade de divulgar C&T. No tocante à relação entre divulgação e alfabetização científica, a maioria considerou esses dois elementos indissociáveis, apontando a relevância do primeiro para se hegar ao segundo.