SUMMARY MODELLING A COUNTRY TOURISM COMPLEX IN VARENA DISTRICT Key words: turism, country turism, complex of country tourism services Problem. Tourism is one of the most rapidly developing business sectors in the world, influencing social and economical wealth of individual regions and fostering the growth of various business sectors (food supply, accomodation, transport, etc.). In Lithuania, the tourism sector can be characterised in growing stage and it has favourable conditions for developing. One of the most promising sectors of Lithuanian tourism is country tourism, defined as a type of tourism containing all tourism services related with getting familiar with country environment and resting in it. The development of country tourism is characterised in state level, where the goal is not only to extend the tourism sector, but also to increase the employment of country people and to accelerate the economical development of country. Science literature which studies the specifics of country tourism is analyzed in this work. The empirical research based on the analysis mentioned allows to define the main spheres that require more attention from country tourism service providers in order to ensure the tourist satisfaction. The research is conducted while analysing the attitudes of country tourism owners and their clients in Varena Disctrict towards the complex of country tourism services. The object of research – country tourism services in Varena District. The objective... [to full text]

Bakalauro baigiamajame darbe nagrinėjama Zarasų rajono kaimo turizmo sodybų siūlomų paslaugų įvarovė ir nustatomos paslaugų vystymo galimybės Zarasų rajone. Kaimo turizmo tema aktuali praktikai tuo, kad Zarasų rajone gausu gamtinių ir kultūrinių išteklių siūlant atitinkamas paslaugas. Pirmoje darbo dalyje teoriniu aspektu nagrinėjama turizmo samprata, turizmo klasifikacija, turizmo plėtra, ekonominė nauda regionui, kaimo turizmo esmė, raida ir ypatumai, paslaugų vystymo galimybės. Antroje darbo dalyje pristatoma metodologija ir organizavimas, atliekama tyrimo metu gautų duomenų analizė ir pateikiami tyrimo rezultatai. Trečioje yra tiriamoji darbo dalis, kurioje analizuojamas kaimo turizmo paslaugų vystymas Zarasų rajone remiantis atliktos anketinės apklausos duomenimis. Šio darbo išvados ir rekomendacijos gali būti panaudotos sodybų savininkams nustatant tikslus ir strategijas. Pateiktos priemonės klientų pritraukimui. Pagrindiniai rezultatai ir išvados: respondentai siūlomų veiklų įvairovę ir pasiūla kaimo turizmo sodybose Zarasų rajone įvertino neigiamai; siūlomos paslaugos Zarasų rajone neišnaudoja esamo gamtinio ir kultūrinio potencialo turizmo paslaugų plėtrai; siūlomų paslaugų kompleksas kaimo turizmo sodybose yra siauras, dažniausiai siūlant tik vandens pramogas; Zarasų rajone trūksta specializuotų kaimo turizmo sodybų; sodybų savininkai turėtų siūlyti daugiau pažintinių paslaugų, tokių kaip amatų mokymas ir ekskursijų po lankytinus objektus; populiariausios sodybos... [toliau žr. visą tekstą] / The Bachelor's thesis concentrates on the analysis of the variety of rural tourism services in Zarasai district and on identifying oportunities of service development in Zarasai district. The issue of rural tourism is relevant, because Zarasai district is rich in natural and cultural resources, wich are not used while providing the services. The first part of the paper examines the theoretical aspect of the concept of tourism, classification of tourism, the development of tourism and its economic benefits for the region, the essence of rural tourism, its development and features, oportunities of service development. The second part presents the research methodology and the structure of the study, the analysis of the data of the research, and, based on these data, analysis of the rural tourism development in Zarasai district is provided. The conclusions and recommendations may be useful for the owners of rural tourism homesteads identifying objectives and strategies for the development of their businesses as well as customer attraction. The main results and conclusions: respondents have evaluated the variety of the activities and the supply of rural tourism homesteads negatively: the scope of services in Zarasai district does not exhaust natural and cultural resources in the tourism services development; the scope of services is narrow, often only offering water activities; Zarasai district lacks specialized rural tourism homesteads; the owners of rural tourism homesteads... [to full text]