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Práce analyzuje současný stav prezentace ČR v zahraničí a její význam v 21. století. Základem je podrobná analýza struktury orgánů státní správy, forem a obsahu jejich aktivit, míry celkové koordinace. V souvislostech práce dále zkoumá vliv aspektů image na sílu značky ČR a důvody pro provedení koncepčních změn. Zabývá se otázkou použití jednoslovného názvu ČR v zahraničí. Charakterizuje Koncepci jednotné prezentace ČR, její cíle, směry a nástroje. Popisuje již realizované kroky - jednotný vizuální styl ČR, jeho vznik, podobu, vizi a nový internetový portál ČR.

The topic of this thesis is the concept of landscape arrangement of selected municipality. Cadastral area Návsí was selected as a model territory for this work. Literary part deals with land use planning, in particular the concept of landscape arrangement and also the issue of landscape planning. Landscape analysis of the model area is made in the practical part. On the basis of the analysis are determined values and the problems of the area, which together with an assessment of the current concept of landscape arrangement serves as the basis for part of the design. The result is a proposal for a new concept of landscape arrangement, under which it is designed recommended content and format of the arrangement of landscape design and other measures reflecting local characteristics which do not fall to the level of urban planning.

This thesis is focused on the main characteristics of company marketing strategy. The first part describes theoretical facts about marketing, its concept, strategy and planning, as well as the strategic marketing processes. For design and realisation of marketing strategy the most important marketing analysis are described here in detail: marketing mix, marketing communication, marketing environment and SWOT analysis. The second part of this thesis presents a travel agency MOVAMI s.r.o., its activities and overall state from the perspective of marketing conception. This part also investigates each analysis individually for better understanding of the present position of agency on the tourism market. The third part presents the summary of the results of all conducted analysis and design of the new improved marketing strategy for the travel agency MOVAMI s.r.o.

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Práce se věnuje deskripci vývoje proexportní politiky České republiky od poloviny devadesátých let. Cílem je přiblížit jednotlivé etapy vývoje, cíle, projekty a nástroje v nich používané. Zároveň práce seznamuje s činností a vývojem institucí činných v proexportu a přináší milníky z jejich historie definované zástupci Czechtrade, EGAP a Ministerstva zahraničí.

Diploma thesis „Landscape conception of village Loděnice and study of central area“ deals with problems of municipalities with urban way of life. The thesis is divided into three parts: a literature research, an analytical part and a design part of the solved area. Literary research is devoted to exploring the terms used in the subject. Furthermore, it deals with the historical development of villages and towns to the present and public places in settlements. The analytical part is focused on the study of a particular territory and the determination of the basis for the design. The design part consists of a conception for the whole community and a study of the central area. The work is supplemented with graphical schemes, situations, cross-sections and perspective views.