This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.

Znojmo brewery complex, although there is a very attractive site of the historic center, one of the largest unused areas in the city. The recovery of this territory is a major task which will Znojmo face in the coming years. In a small town with little development potential, is probably not possible to expect a single realization of the operation, but rather a series of successive interventions.

The master thesis focuses on a more detailed analysis of the premises of British politics in relation to the Middle East after the First World War. Attention is focused especially on the territory of Mesopotamia, which is the center of all actions of neighboring states and the interests of the great powers. The thesis also includes the events of the war and the subsequent diplomatic negotiations held mostly at the Paris Peace Conference. Everything is viewed mainly from the perspective of British Empire and it's leaders. The finall goal of the work is to anchor the British mandates in the geographical area of the Middle East to the Ankara Agreement.

The thesis deals with the issues of communication in the context of organization functioning. It explains the distinction between external and internal communication. The focus is on the internal communication, its types and means. Further we identify the competencies and roles of the line manager in the hierarchy of an organization and also the specific features of his performance in the area of internal communication. At the same time, we stress the role of the line manager in using the means of formal oral communication, such as a department meeting, a company-wide conference and a teleconference. The empirical analysis of the thesis focuses on the role of line managers at meetings, company-wide conferences and teleconferences in a particular company. Semi- structured interviews with line managers and enquiry questionnaires among subordinate employees offer an insight and assessment of the role of the line manager at the above mentioned formal meetings in this company.

This Thesis is to examine the topic of the Conference on Security and Cooperation in Europe which took place in 1973-1975. The proposals to convene the Security Conference date back to the fifties, when the Soviet Union called on the European countries to attend the Conference in order to resolve the security situation in Europe. During my research, I asked what motives were behind the invitation to convene the Conference and what caused the failure of these initiatives. I prove that the ultimate goal of the Soviet Union was not the conclusion of the collective agreement, but rather to weaken the West. In chronologic order I follow the development of the relations between the Warsaw Pact and the NATO in the sixties, which eventually led to the start of the Conference in 1973. I also describe interests of groups of countries during the Conference and analyze their role in the adoption of the Final Act.

The aim of this thesis is to find out how developing countries are involved into the global economy, what are the differences in engagement of different regions, and how international organizations (in particular IMF, WB, WTO and UNCTAD) influence the position of developing countries. The thesis also aims to evaluate conditions and possible developmental strategies, as well as causes of unsuccessful engagement. Further, the critical view on functioning of international organizations is brought. The thesis is divided into two parts; each of them consists of four chapters. The first part as a whole deals with the differentiation among developing countries and ways they are involved into the world economy. The second part shows the role of international institutions in the process of integration of developing countries.

This diploma thesis aims to set a complex view on the current process of multilateral trade agreements under the World Trade Organization and point out the direction of DOHA negotiations. The emphasis is put on the Tenth Ministerial Conference, which took place in Nairobi in December 2015. Stances and demands of the WTO member are analysed step by step. The thesis considers threats that possibly come from plurilateral, bilateral and regional agreements and evaluate a potential risk for the multilateral trading system. For this purpose, the thesis is divided into four chapters. First chapter examine theoretical introduction to WTO and particularly to Development Doha Agenda, which is important for subsequent understanding of actual issues. Second part analyses in detail the negotiations in main negotiating parts of DDA before and after a summer break. Following chapter fluently continues with analyse of the progress after summer break and points out some current questions about preparations for MC10 and expectations. Space is also given to the MC10 and its outcomes. Finally, the last chapter gives a thought to future scenarios concerning function of the WTO.

Subject of this diploma thesis is a design of a newly built accommodation and relaxation centre Resort Sázava. The structure is located on a sloping plot near town Sázava, in Kraj Vysočina. The locality is situated in preserved area Žďárské vrchy. The facility is divided into three buildings by their function. The buildings have rectangular shapes and have gabled roofing. The resort offers services of accomodation, boarding, conferences, relaxation and sports. The whole facility was designed in architectural study along with its functional linkups. Object SO 01 with restaurant and conference rooms was designed in detailed design documentation.

This thesis is focused on the analysis of constitutional relations between the mother country and its Dominions. The constitutional problems along with foreign and economic policy formed one of the most significant and interesting chapters in British imperial history. The thesis analysed the formation of the first Dominions, the question of the constitutional position of the Dominions, a gradual change of the then used imperial terminology (the term British Empire vs. the term Commonwealth), and a working of system of Colonial (Imperial) Conferences in connection with the significance of the second influential imperial institution - the Imperial Defence Committee. The thesis deals with establishment of the Imperial War Cabinet, and organising the Imperial War Conference. A constitutional resolution was adopted that once and for all rejected the vision of the federalisation of the Empire and launched post-war discussions on the modification of constitutional relations between individual autonomous countries of the Commonwealth, which culminated during the Imperial Conference of 1921. The circumstances and discussions that accompanied the Chanak Incident, the Lausanne Conference, the British- Japanese alliance, the Imperial Conference of 1923, the Geneva Protocol and the Locarno Pact, all were...

The main task of this work is to present the relationship between the Old Catholic Church of Austria and the Union of Utrecht in the period 1889 - 1925. Other topics are the circumstances of the foundation of the Union of Utrecht and the Old Catholic churches cooperation within the union and contacts with other confessions as well. The first part presents the circumstances of the foundation of the Union of Utrecht and is based primarily on the fundamental theses defining the Union. This part is also focused on the phenomenon of congresses, synods and episcopal conferences, which are the main symbol of the Old Catholic churches. The part of it is also the question of joining the Old Catholic Church of Austria with the Union of Utrecht, which was one of the main themes of this work to be solved by the analysis of archival documents. The next section deals with issues of episcopal office, mainly of appointing the office of the Old Catholic Bishopric of Austria. One of the aims of this part is also to determine whether the filling of the office of bishopric was the condition of the affiliation of the church with the Union of Utrecht. The last part is aimed at the issues of the Old Catholic churches' cooperation, mainly dealing with specific cases of cooperation between Old Catholic Church of Austria...