This diploma thesis concerns the possibilities of financing culture from the European funds. The aim is to identify specific programs, which can help with the funding of the cultural sector. Moreover, the thesis includes a written feasibility study on a particular project, which is the reconstruction of a national cultural monument. Another part included proposes several cultural events that are appropriate for this project. Finally, the thesis evaluates the current possibilities of financial support for cultural actors. It also evaluates the eligibility of the project to receive financial support.

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The theme of the thesis is a description of socalled World People, who are considered to be a specific population characterized by an itinerant way of life, connected to certain professions, linguistic and cultural practices, traditions, and values. The first part of the study concerns the origins and use of the term World Person (světský). The second, historically oriented part describes the position of World People in society, as well as the semantic content of the term světský from post-medieval times to today. The third part deals with the history of professions that are somehow related to World People in the Czech lands. The fifth part notes the representation of World People in the media and literature. The primary aspect of the study consists of the results of fieldwork in which the author, using the method of recorded semi-structured interviews, treats the themes of identity and culture among respondents from the ranks of the World People. The final part poses the question of whether it is possible to categorize the World People in some way.

This thesis examines covers of Elle fashion magazine, that comes out in different countries in the world, using chosen theories of cultural differences. The aim of this thesis is to answer a question whether fashion industry reflects cultural specifics of each country or if its a unifying type of (sub)culture itself. Theoretical part shows an overview of approaches to cultural differences and discusses how could these diffe-rences show themselves in fasion industry. Practical part - on samples of Elle fashion magazine covers - analyzes aspects chosen based on literature review.

The topic of this thesis is dedicated to Human Resources role during a corporate acquisition in the company. The author has 3 years of HR experience from an international company that contributes to better understanding and clearer insight. Recently, acquisitions occur frequently, and companies do not always pay the appropriate attention to Human Resource issues that in turn, cause the decline of morale and culture. This results in the loss of key talent. In addition, this costs the company its reputation and possible decrease in profit. One can obtain the best technologies, but will not be able to succeed without employees who are satisfied with their employer and are dedicated to their job. The thesis is divided in two sections. In the first section, the author collects the most relevant knowledge from academic and business sources related to the topic. In the second section, the role of Human Resources during the turbulent time of acquisition is explored based on the example of one international company. The author describes the culture in this company, and also how the HR structure changed to be able to serve corporate objectives after the acquisition. Two surveys are conducted in this company among HR leaders and employees from Prague office. Based on the analysis of the surveys, author own observations and informal interviews with senior HR professionals, the author proposes valuable recommendations and suggestions for the most critical areas in which HR responsibilities are fundamental.

The main aim of the thesis "Juxtaposition of the Spanish and Czech Cultural Standards" is definition of the Spanish cultural standards and theirs juxtaposition with the Czech cultural standards. These standards are defined according to the interviews with both Spanish and Czech residents whose have at the same time in-person experience with the second culture (Spanish or Czech.) Theoretical part focuses on the basic psychological and cross-cultural concepts as well as the models of cultural standards and cultural dimensions. The thesis is designed for all people who would like to deepen their knowledge about Spanish culture, particularly for businessmen whose business associates are Spaniards.

Práce se zabývá komunikační strategií. V teoretické části se zabývá komunikací, podnikovou identitou, podnikovou kulturou, podnikovou komunikaci a podnikovým designem. V druhé části analyzuje komunikační strategii RPC VŠE především na příkladu komunikační strategie Veletrhu pracovních příležitostí Šance. Poslední kapitola obsahuje doporučení pro celkovou komunikační strategii RPC.