The aim of my Master thesis is to analyze consumer process of purchasing decision in the detergents market. Through this aim I am trying to confirm or deny defined hypothesis by research. In theoretical part is detailed description of consumer behavior and marketing research. Next chapter is dedicated to specifications of main producers in the detergent market which is followed by my own research. To my research were used primary and secondary researching sources. Questionnaire was used as primary source. Analysis is accomplished through excel tabs and graphs. At the end of my thesis is a summary based on analysis and recommendations for the companies, which occur in the detergent market.

This diploma thesis describes problem of change-points in volatility of the time-series and their impact on price of nancial assets. Those change-points are estimated by using statistical methods and tests. Change-point estimation was tested on simulated datas and real world driven datas. Simulation helped to discover signi cant characteristics of change-point test, those data were simulated with using stochastic calculus. Google share prices and prices of call options were chosen to analyse impact of volatility change on those prices. Also implied volatility and its impact to call option price was analysed.

INTERNATIONAL SALES DISPUTE RESOLUTION ABSTRACT This dissertation deals with judicial resolution of disputes arising from cross-border commercial relationships, more precisely from international sales contract as their common representative. The introduction defines the term of international sales contract (chapter one) and the process of its formation (chapter two) under the United Nations Convention on Contracts for the International Sale of Goods ("CISG"). It addresses inter alia the gap filling of the CISG, uniform interpretation or commercial usages. Some comparative notes are also provided. Further, it examines a phenomenon called "battle of forms" that often occurs in practice when dealing with standard terms and conditions. The focal point of the thesis is the rules of jurisdiction set out in the Brussels I Regulation Recast ("Regulation") which are analysed from the perspective of an international commercial relationship. The emphasis is on the prorogation of jurisdiction under the Regulation. The third chapter deals with the territorial, temporal and material scope of application of the Regulation, as well as with its autonomous interpretation. It also discusses the role of the Regulation in arbitration. Chapter four reviews the rules of jurisdiction applicable when there is no valid choice of...

This thesis deals with the relationship of exchange rate theory regarding the currency pair EUR / USD. The theoretical part defines the fundamental issue of exchange rates, exchange-rate regimes and the foreign exchange market, where the exchange rates are made. The crucial part of the theory is devoted to economic theories causing currency movements. In conclusion of the theoretical part attention is also given to econometric methods and statistics time series analysis. The analytical part of the thesis examines the short and long term relationships of purchasing power parity, the theory of parity of interest rates and monetary approach to the exchange rate for the currency pair EUR / USD. A regression analysis is used for investigating short-term relationships, and is applied to the relative changes in the value of the currency pair EUR / USD and the changes in the relative values of the theory of exchange rate determination. The long-term equilibrium relationship is analyzed by using a cointegration analysis, specifically the Engle-Granger and Johansen tests. The estimated results are evaluated and discussed in the final part of the thesis.

The thesis focuses on consumer behavior of Czechs on the Hungarian spa and wellness market. The aim is to analyze the decision making process and motivation in order to determine the key factors influencing the behavior. Suggestions and recommendations for the Hungarian spa service offer were made, as to better meet the desires and needs of Czech tourists.

This thesis is focused on the description of the purchasing power parity theory and the theory of the interest rate as the fundamental aspects of exchange rate movements. A large part is devoted to the problems of equilibrium exchange rates and associated anomalies that these equilibrium rates are largely affected. The aim is to highlight the pros and cons of these theories and their practical use in nowadays world. Incomplete validity of purchasing power parity is analyzed by using available data which also leads to examine the presence of deviation from the equilibirum value. These anomalies are divided into economic origin anomalies and anomalies arising from non-market intervention. Despite the frequent critism the theory of purchasing power parity is still the most popular and frequently published theory.

This thesis makes an analysis of price and terms of payment in the sales contract. Both elements are conceived in terms of legal framework and in terms of importance for the parties to an international sales contract. The theoretical part deals with the role of the sales contract in business relations, structure and legal norms of the international sales contract. The practical part includes an analysis of specific international sales contract.

The paper analyses validity of main exchange rate theories in case of the Czech crown. Investigated relationships comprise purchasing power parity, interest rate parity and real interest monetary model. Technical part of the analysis involves cointegration, namely Johansen's method based on vector autoregressive models. Two currency pairs are in the focus: CZK/EUR and CZK/USD. Empirical calculations did not prove the absolute validity of the theories but pointed out to other factors of exchange rate, such as convergence process, impacts on inflation targeting decisions, non-monetarist determinants and the recent financial crisis.

This thesis deals with the purchase behavior and habits of consumers in the retail chain COOP, particularly cooperative COOP Hořovice. The work consists of two main parts -- theoretical and practical. The theoretical part solves the issue of purchase behavior of consumer and the factors that influence on consumer during all phases of their purcasing decisions, from a general perspective. Regarding the solving issue work also provides information about private labels, which are typical for retail. Furthermore it includes basic knowledge of marketing research and its phases. The practical part is beginning with important data about the cooperative COOP Hoovice (history, basic information, offered services and private labels). Recommendations for improvements are based on the course of research and its results interpretation.

The diploma thesis deals with the analysis of the influence of Mary Kay brand on purchase behavior of customers B2C markets thanks to the model customer-based brand equity and the model ColourMind using colour-word association method CWAT. Its aim is to evaluate perception of the brand and factors influencing behavior of customers. Theoretical part is focused on B2C markets, brand politics, customers and their attitude to shopping. Practical part deals with identification of Mary Kay company, analysis of determinants and evaluation of their influence on purchase behavior of customers.