The goal of this diploma thesis is to analyze the buyer's decision process in the printer market for household. The most important of the theoretical part is the description of the whole process. The thesis is also focused on the different views on the buyer's decision process, description of factors, which influence the decision flow and on different types of the process. In the analytic part is the main attention sticked at the research of buyer's decision process in the printer (multifunction) market for households. It is based on questionnaire survey. Summing up and marketing recommendations are mentioned at the end of the thesis.

Liability of the seller for defects in international commercial transactions under the United Nations Convention on Contracts for the International Sale of Goods Abstract This thesis deals with the liability of the seller for defects in international commercial transactions, contained in the UN Convention on Contracts for International Sale of Goods. The document, which is binding for 89 states from different parts of the world, is the most important document in international trade law that contains unified regulation. The Convention determines substantive rules for contracts on international sale of goods defined as a contract on sale concluded between two parties, each of them having its place of business in a different state. If both of these states are parties to the Convention, it is directly applicable, i.e. it is used without reference of conflict of laws rules. Unification of regulation is important in the field of international trade, especially in the area of contracts on sale of goods, which is the most often used type of contract. The most problematic situation in business relationships is when a party fails to meet its contractual obligations. For that reason, in order to ensure the most favourable environment for international business and economic development, it is essential for traders to...

This diploma thesis deals with the real equilibrium exchange rate of the Czech Koruna to Euro which represents an important role in modern macroeconomics. To this purpose many methods are used and the most advanced work with the estimation on the principle of using macroeconomic fundamentals. The partial aim of this thesis is estimation the real equilibrium exchange rate of the Czech koruna and Euro currency by using the purchasing power parity theory and econometric analyses of BEER and PEER models. Based on the resuls of these estimations will be fulfil the main aim of this thesis - defining the recommendations for the national economic policies' decisions.

The theme of this thesis is the relationship between the characteristics of the labor market and real estate market. The basic objective is to identify and assess the close ties between these markets and market influence on the volume of sales of real estate types. The work is divided into two parts, the first part is a literature review, which are clarified and explained selected basic concepts relating to the issue. The second part is a practical part in which the property itself divided into three segments and to family homes, apartments and building plots. Each segment that contains the values of the purchase prices and the number of deposits in the Land Registry. Other data obtained unemployment and wage. Individual data are divided, both within the Czech Republic, but also within each region and are listed in the resulting summary table, which is evaluated verbally.

The goal of the master's thesis is to analyse the buying decision process in the market of mobile phones and determine the phases of the buying decision process focusing on individuals in the Czech and Slovak markets. In the theoretical part the thesis focuses on different views on the buying decision process and presenting the factors that affect the process of decision making. In the practical part the greatest attention is dedicated to the research of the consumer buying decision process in the market of mobile phones based on data from MML - TGI and a questionnaire survey. The analysis realized on the basis of Microsoft Excel tables and charts. In the conclusion of the thesis the obtained results are summarized with focus on the phases of the buying decision process and its factors in the market of mobile phones and marketing suggestions.

This master thesis deals with specifics of valuation, recognition and reporting of intangible assets that were acquired as a business combination under IFRS. This thesis is also devoted to specifics of intangible assets which indicate importance and difficulty of its standardization in accounting. The aim of the master thesis is to combine valuation and accounting standards for intangible assets with emphasis on acquisition process. Practical part is here to show how definitely companies valuate, measure and recognize intangible assets acquired in a business combination.

This thesis describes the contract of purchase and kinds of terms of payment with regard to the moment of the settlement of the purchase price. The main subject of the thesis is especially the documentary system of payments. The thesis characterizes the documentary letter of credit and the documentary collection as two of the most considerable payment and custodial banking instruments in an international trade. It deals with advantages and disadvantages of their using, their main principles, relations between participants in documentary transactions and with a description of the whole process of operations with these documentary instruments. Further there are captured individual kinds of documentary letter of credits and documentary collections in the thesis. The thesis also deals with a comparison of the documentary letter of credit and the documentary collection from standpoints of advantages and disadvantages, which these instruments may bring to both parties of the contract of purchase. To complete general questions the thesis also deals with documents, that are used by documentary payments. In conclusion, the thesis outlines the current development in the field of the documentary system of payments.

This thesis aims to analyze the consumer purchase decision process in the market for bicycles in all its stages. It sets to involve significant specifics that have any bearing on this process. The thesis is divided into several parts. The theoretical part deals with marketing tools applicable within the bicycle market considering bicycle a complex product with all related components. The following part goes into great detail analyzing the purchase decision process in the bicycle market, most of the space being devoted to the actual PDP stages. The last part handles the question of marketing research generally. The practical part of this thesis draws on the results of a marketing research carried out by means of questionnaires. Written questioning played vital part in primary data collection. This work also presents information concerning the questionnaire research. Then, socio-demographic issues are analyzed which specify more closely the questioned-group structure. The statistical analysis of each one question in the questionnaire presents the crucial part which involves both a first stage analysis of all the questions used and a two-dimensional statistical analysis that gives an insight into the coherence between selected questions. Also included is summary of results and formulating marketing recommendations for bicycle manufacturers and sellers.

The aim of this diploma thesis is to analyze a purchasing behavior of consumers in the market of biscuits and wafers, find specifics and map out the usage of sales channels. The first part focuses on the theoretical apparatus that helps to understand consumers' predispositions, lifestyle and purchasing decision process in general. The second part concentrates on biscuits and wafers and the current situation. The third practical part deals with the results of marketing research of consumers in biscuits and wafers category.

The purpose of this thesis is to use appropriate indicators to evaluate and compare the living standards in EU member states in terms of the financial situation. The thesis is focused mainly on juniors and seniors, describes key terminology related to this topic and highlights factors which influence standard of living directly related to wealth accessibility. Great focus of this thesis is also dedicated to seeking of relation between financial situation and migration of monitored age groups.