This final thesis is focused on the theory of international contract. It opens various sections and tools, that are needed to ensure contract, and explains mechanism of working of those tools in international trade.

This diploma paper consists of 5 main parts. First part is focused on buying contract in general. Two parts which follow are dealing with two of it's important parts-terms of delivery and terms of payment. Next part is explaing the influece of terms of delivery on price and the influence of terms of payment on costs of a certain transaction. Last part is focused on the usage of both, terms of delivery and payment, demonstrated on a real company.

The purpose of the thesis "Contract of sale under business law" is to compare changes of the contract of sale, which occurred as a result of the newly adopted Act No. 89/2012 Coll., Civil Code. The aim of this thesis is to simultaneously take into account the proposal for a European Parliament and Council Regulation on a Common European Sales Law (Common European Sales Law, CESL). The thesis also focuses on selected provisions of the purchase - especially rules governing the acquisition of ownership from unauthorized (and the related principle of good faith) under the new Civil Code. Rules governing the acquisition of ownership were significantly changed. Thesis attepmts to specify rules which are applied in the case one of the contracting parties is in the possition of a consumer. Specific features of contracting process must be taken in consideration due to the protection of consumers and or small and medium- sized enterprises. The thesis is focused on selected aspects of the contract of sale, thus the purchase of property, asset deal or liability for defects are mentioned only in passing.

60 Abstract The thesis is called International Sales Contract: The principle of good faith under the United Nations Convention on Contracts for the International Sale of Goods. The aim of the thesis was to outline the position of good faith in international trade together with a reference to its conception in different legal systems with special focus on continental and common law. The main aim of the thesis was to analyse the good faith principle under the United Nations Convention on Contracts for the International Sale of Goods (CISG). The author is trying to offer a theoretical basis for the realization of this analysis through the whole thesis. In doing so, the thesis describes, inter alia, historical development of the good faith principle under the CISG, related geopolitical problems and finally a comparison of the good faith principle under the CISG with other documents dealing with international trade is also included. In analysing the good faith principle under the CISG, the author focused mainly on the issue of different concepts and interpretations of this principle with an emphasis on the precise function of the good faith principle based in Art. 7 (1) of the CISG. The thesis was realized by using a descriptive method since the author used information obtained chiefly from the doctrine and...

Práce je zaměřená na využívání dodacích podmínek INCOTERMS českými exportéry v rámci zasílatelské firmy. V teoretické části lze nalézt přehledný popis problematik námořní přepravy, kupní smlouvy, zasílatelství a INCOTERMS. Praktická část obsahuje výzkum využití INCOTERMS exportéry v rámci zasílatelské firmy Gebruder Weiss.

Teoretická část: marketingové prostředí, kupní rozhodovací proces, segmentace, marketingové strategie, marketingový mix. Praktická část: charakteristika trhu chovatelských potřeb, spotřebitelů, srovnání sortimentu firmy Keramost, a.s. a konkurenčních subjektů, analýza marketingového mixu s důrazem na marketingové aktivity, doporučení a závěr pro management

The thesis is focused on the analysis and subsequent identification of consumer behavior especially in the Russian Federation. It is divided into seven chapters, where the first chapter describes the historical aspects of consumer behavior research and presents the basic trends in behavior of the consumers in modern society. Further, the main factors that influence consumer behavior are identified and stages of purchasing decision process are described. This thesis approaches the concept of perception of advertising and examines consumer behavior in marketing systems. The last chapter focuses on specifics of consumer behavior in the Russian Federation. It identifies different types of consumers in Russia, structure of Russian society and the feaures of the Russian perception of advertising.

The purpose of my thesis is to analyse the scope of application of the UN Convention on Contracts for the International Sale of Goods ("CISG"). The reason for my research is the wide use of the CISG in international trade. Therefore, it is necessary to know exactly when the CISG is applicable. The thesis is composed of four chapters, each of them dealing with a different aspect of international sales contracts. Chapter One is introductory and defines the basic concept of regular and international sales contract in Czech law and legal literature, taking into account the upcoming recodification of the Czech Civil Code. Chapter Two examines the basic approaches of legal regulation in private international law. After a brief theoretical introduction, special attention is paid to various Czech and international legal instruments governing contracts for the international sale of goods. In Chapter Three, I explore the basic requirements for application of the CISG. Using scholarly literature as well as case law, I characterise the concepts of sales contract, goods, place of business, contracting states and party autonomy. Consideration is also given to the material scope of application of the CISG. The existence of controversial issues related to this question is shown on the topic of interest for any sum...

This diploma thesis deals with consumer behavior during making a purchase of music in the Czech Republic. It focuses on factors which influence consumer during purchase process, on consumer purchase decision making and on consumer preferences and demands. The main source of data was a questionnaire survey conducted on sample of 565 respondents. The data were collected in October 2015. On the basis of the data the segmentation of the market was carried out. The survey results allowed to formulate recommendations and conclusions for music market in the Czech Republic, and music industry in general.

The thesis analyzes consumer behavior in the regional food market. The first part focuses on the theoretical part, which contains the basic concepts related to the issue. The second part is focused on analysis of consumer behavior and their preferences on the regional food market via questionnaire. In order to determine consumer preferences and spontaneous knowledge. At the end of the debate and summarizes the facts and include any suggestions and changes.