The topic of my diploma thesis is "The sales contract in international business transactions". The development of international trade is currently thriving, as evidenced by the fact that the significance of the international trade in the Czech Republic continues to grow. The reason I chose this topic is that the international sales contract is one of the most important contract in the field of international trade and I decided to expand my knowledge on that field. The diploma thesis analyzes the international sales contract in relation to the historical development of the term international sales contract, to its definition, legislation and unification efforts in the field of international sales contract legislation. The diploma thesis is structured into three chapters. The first chapter is devoted to the term sales contract in international business transactions. It contains the basic characteristics of the sales contract in Czech law, the characteristics of the term international business transactions and the largest part of this chapter is concerned with the historical development of the international sales contract and United Nations Convention on Contracts for the International Sale of Goods, as the basic legislation in relation to the international sales contract. The second chapter is...

The thesis describes the influence of the brand on the consumer buying behavior. The aim of the thesis is to qualify the influence of the brand on a selected segment on the smart phone market. The theoretical part explains the basic terms of marketing management, marketing mix, brand, consumer buying behavior and buying decision process. In the practical part the world market of smart phones and the biggest companies of this market are characterized. Then these companies are analysed and compared according to their marketing strategy. The end of the thesis is finished by questionable. The aim of the questionable is to qualify the marketing stimuli and to find the influence of the brand on the consumer buying behaviour. In the conclusion are summarized the most important detections. According to these detections references are proposed.

The purpose my thesis is to analyse the substantive and temporal scope of application of selected general binding rules governing the international sales contract and to analyse their mutual relations. The work is composed of six chapters, each of them dealing with a different issue of international sales contract. The first chapter deals with the definition of the term international sales contract in view of the practical and theoretical understanding, because the definition of an international sales contract has its own specifics in contrast to the definition of a sales contract in Czech law. The second chapter discusses the basic approaches of legal regulation in private international law and outlines the basic advantages and disadvantages of specific approaches of legal regulation in private international law in view of the international sales contract in this section. I put this chapter into my work for the better understanding and orientation of reader in issue of general regulation of international sales contract. The third chapter deals with the substantive, temporal and personal scope of application of the Czech Act on Private International Law in view of the international sales contract. The fourth chapter discusses the substantive, temporal and personal scope of application of the Rome...

The Commercial contract of purchase (law and perspectives) The contract of purchase is one of the most concluded contracts between artificial persons as well as between natural legal persons. It is surely appropriate to analyse modifications related to New Civil Code that is being drafted and means one of the biggest legislative changes that is being made in almost fifty years in the Czech private law. Therefore, the purpose of my thesis is to analyze both an effective law of the commercial contract of purchase including the international level, and forthcoming changes first and foremost related to liability for defects, consequences for the attainment of the ownership from the wrongful proprietor in general as well as in connection with real estate. I divided the thesis in two main parts; the first one is dealing with an effective law of the commercial contract of purchase, the second one is dealing with legal regulation in New Civil Code according to contract of purchase. Each of these parts is divided into minor chapters for better lucidity. In the first part I describe International sale of goods regulated by United Nations Convention on Contracts for the International Sale of Goods and its application, then by effective law of the commercial contract of purchase in Czech Republic. Within the...

The objective of this thesis is to frame the scope of application of the Vienna Convention on the International Sale of Goods and other instruments of private international law relating to the international sales contract. In this field the gaps in the Vienna Convention are analysed and methods to fill them are explored. The first chapter introduces the key terms of international trade law. First, the types of legal provisions are listed and then the sales contract is defined under both, the Czech law and the Vienna Convention. In the second chapter I focus on the overview of the development of international uniform sales law and on further sources of law, which are important for international transactions. Besides the Convention itself, I study the Rome I Regulation, the uniform principles of international contract law and the Common European Sales Law. The third chapter advances to the core of the thesis, the gaps in the Vienna Convention. After defining the gaps and characterising them, I formulate the basic principles underlying the Convention, which are to be used to fill the internal gaps. In the last, fourth chapter I selected three gaps in the Vienna Convention: interest rate, set off and the form of the contract. One by one, I explain their nature and all approaches to the gap-filling with...

The topic of this thesis is the international sales contract and its formation under the United Nations Convention on Contracts for the International Sale of Goods (CISG or the Vienna Convention). The Vienna Convention is the most significant and widely used legal instrument governing the international sales contract. The aim of this thesis is to highlight interesting aspects of the contract, carry out a deeper analysis of the regulation contained in the Vienna Convention, and to point out and clarify problematic areas. The thesis is composed of two major parts, with the first part essential to the understanding of the second. The first part deals with the basic provisions of the Vienna Convention. It briefly describes its creation, then its sphere of application. Within this part the term "international sales contract" is defined and distinguished from its domestic counterpart and also from the contract for services. The term "goods" is discussed in the context of this regulation. It then deals with the consequences of freedom of contract, the issue of gaps in the regulation and their filling and the interpretation of the regulation. Finally it discusses the question of trade usages, when the CISG differentiates between the usages and practices established between the parties on the one hand and...

The topic of this thesis is a legal regulation of sales contract in international trade. Because of the scope of this work is purchase agreement in a trade, the scope of these diploma does not represent consumer sales (contract of sale between a business and private person who is not acting in the course of his or her business). To better understanding all relations in this thesis, is necessary to explain certain specifics, which are arising from this work. The first parties of this sales contract could be only business persons (undertakers), they are having their "places of business in different states." The second the notion "place of business in different states" means here is going about international contract of sale and so represents subjective aspect of international purchase agreement. Conception of international sales contract in the view of this subjective aspect enforcemented in all legal rules, which regulate international purchase agreement. The thesis is composed of three chapters and eighteen subchapters and provide so quite detail view on the legal regulation of sales contract. Chapter one consists of six subchapters and focuses on general questions, which relate to sales contract in international trade. The first is determined the notion of purchase agreement view in respect of...

The first chapter of the thesis generally deals with international sales contract (legal regulations, concluding contracts, substantial and unsubstantial terms, execution of contract). The second chapter defines the main payment conditions and two types of risk (credit risk and exchange rate risk). The third chapter focuses on delivery conditions, especially on brand new edition of ICC trade terms INCOTERMS. This chapter mentions also questions of insurance. The final chapter analyses three international sales contracts and their terms. The analysis focuses on payment and delivery conditions, the two important terms with impact on price and the whole transaction.

The diploma thesis aims to capture the specifics of financial products that mostly affect consumers in the market. In the first theoretical part we encounter terms such as intangibility, inseparability or contingent consumption of financial products. The thesis then incorporates those specifics into the consumer behaviour in financial markets, especially in the purchase decision process. Subsequently, it focuses on the specific situation in the banking market in the Czech Republic, including the market shares of banks as well as the offers of current accounts. The practical part of the work shows through a primary research - conducted by polling Czech consumer of bank accounts - how people not only acquire this financial service but also use it. This section is concluded by a shorter secondary research which uses data from the professional marketing database MML-TGI. Finally, on the basis of previous research findings it formulates conclusions in a form of marketing recommendations for banks.

The goal of this thesis is to discover differences in regulation of sales contracts in Anglo-American and Continental legal system. The thesis looks for and compares distinctions between regulation in Uniform Commerical Code adopted in most of the states of the USA that represents the Anglo-American System, and Louisiana Civil Code which was chosen by the author thanks to its strong link to french Code Civil as a representative of Continental System. The author analyzes differences in definition of sales contract, the process of its formation, she looks at the question of passage of title and passage of risk, furthermore she deals with rights and obligations of seller and buyer. Eventually, she summarizes the distinctions found.