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This is a study about how embodied cognitive processes relates to slow drawing processes such as stippling, but also other slow mediums such as graphite pencil. With an auto-ethnographical research method the production of a stippled drawing is examined in relation to contemporary cognitional science, as well as a cognitive experiment that examines how important time and technique is to mental processes surrounding the drawing. The study is then examined in relation to other realistically stippled drawings to establish data outside the personal narrative. The main results were that the amount of time you spend drawing the studied object increasingly enhances the cognitive process of gathering of information. Furthermore the usage of hands during this slow process is established as an effective way to feel and remember the essence of an object for a longer period of time. Also, the parallell pause that occurs whilst drawing slowly and methodical enables reflection that stimulate the embodied cognitional processes linked to learning and understanding about objects outside ourselves.

Background: Kate Fletcher coined the concept of Slow Fashion in 2007, as a reaction to the throwaway society, called Fast Fashion. Fast Fashion is all about companies who choose to work in a quick and cheap way, while Slow Fashion is all about designing, producing and living in a better way for the environment and social sustainability. Purpose: The purpose of the study is to explore if, and in that case how, fashion firms can combine encouragement to Slow Fashion by their marketing and at the same time be able to increase sales in their business, or if it is even possible to combine. Theories: The PESTLE-model by Baines (2011), Sustainability model by Söderqvist et al. (2014), Seven forms of sustainable fashion by Green Strategy (2014), Slow Fashion Process by Pookulangara & Shepard (2013) and Marketing Mix by Baines (2011). Method: A qualitative method has been applied to the study, where four semi-structured interviews from selected Slow Fashion firms have been made, also homepage inspections and facts about the firms has been collected as secondary data. Conclusion: The conclusion of the study is that it is possible for fashion firms to combine encouragement to Slow Fashion and at the same time be able to increase their sales. This is possible through widening their range of products or stealing costumers from the Fast Fashion industry. / Bakgrund: Begreppet Slow Fashion myntades av Kate Fletcher år 2007 och är en reaktion på det snabba modet som idag produceras, som kallas Fast Fashion. Fast Fashion handlar om att företag väljer att arbeta på ett snabbt och billigt sätt medan Slow Fashion istället handlar om att designa, producera och leva på ett bättre sätt för att främja miljömässig och social hållbarhet. Syfte: Syftet med studien är att undersöka om och i så fall hur modeföretag kan förena uppmaningar till Slow Fashion via deras marknadsföring och samtidigt kunna öka sin försäljning, eller om det ens är möjligt att förena. Teorier: PESTLE-modellen av Baines (2011), Hållbar utvecklingsmodell av Söderqvist et al. (2014), Seven forms of sustainable fashion av Green Strategy (2014), Slow Fashion Process av Pookulangara & Shepard (2013) och Marketing Mix av Baines (2011). Metod: Till studien har en kvalitativ metod tillämpats, där primärdata är i form av semistrukturerade intervjuer från fyra valda Slow Fashionföretag samt sekundärdata i form av hemsidegranskning samt material om företagen.        Slutsats: Studiens slutsats är att det är möjligt för modeföretag att förena en uppmaning till Slow Fashion samtidigt som de vill öka sin försäljning. Detta är möjligt genom att bredda sitt sortiment eller genom att stjäla kunder från Fast Fashionföretag samt öka sin kundkrets.