This thesis examines the strategic and potentially legitimising nature of voluntary environmental reporting. First, the thesis examines the relationship between emission levels on the National Pollutant Inventory and the quantity of total voluntary environmental disclosures, voluntary emission disclosures and positive voluntary environmental disclosures in annual reports. Second, an examination of changes in the quantity of disclosures discussing compliance with the National Pollutant Inventory and/or disclosures concerning pollution emissions is undertaken. Taking into consideration the findings relating to the strategic nature of voluntary disclosures, the thesis then examines the potential of such disclosures to impact upon the usefulness of mandatory annual report disclosure requirements. This is undertaken by investigating whether significant differences exist between environmental disclosure practices in the voluntary sections of annual reports for corporations reporting non-compliance, and those not reporting non-compliance, in the directors' report pursuant with the requirements of s. 299(1)(f) of the Corporations Law. The findings suggest that, for the sample corporations, a change in environmental regulation may have been an impetus for changes in voluntary environmental disclosure practices in annual reports. Disclosures are identified as being discretionary, and potentially reactive to changes in environmental regulation, with a significant increase in the quantity of voluntary disclosures relating to the National Pollutant Inventory and in the number of corporations making voluntary emission disclosures during the period. Hence, voluntary disclosures, although discretionary, may provide some indication of the corporation's actual environmental activities and provides some support for industry arguments to maintain a voluntary environmental disclosure system. A comparison of the quantity and nature of voluntary disclosures for corporations required to report non-compliance with, and those reporting no non-compliance with, environmental regulations in the directors' report found no significant differences in disclosure practices between the two groups; that is, in contrast to the findings of previous research, those reporting non-compliance had no higher propensity for either greater quantities of voluntary environmental disclosures or positive voluntary environmental disclosures. The findings suggest that the limitations faced by s. 299(1)(f) in its early years may have resulted in it not being perceived as a legitimacy threat by the sample corporations or as a lesser threat than others such as the NPI. Therefore, questions remain as to whether the section is able to produce the outcomes proposed at its inception. Overall, taking into consideration the discretionary nature of voluntary environmental disclosures, and the limitations of s. 299(1)(f), concern remains as to the quality of the Australian annual report environmental reporting system and the potential for the existence of voluntary environmental disclosures in the annual report to reduce the usefulness of a mandatory disclosure system to users. These findings suggest a need for further research into the effect of both mandatory and voluntary environmental disclosures on users' perceptions of corporate environmental performance.

Environmental accounting, as a newly developed cross-field subject, has been received increasing attentions in recent years. With public awareness of corporate social responsibility and sustainability, corporate environmental performance also has been aroused among social public, stakeholders, and internal management. Environmental disclosure, as an effective link between corporate management and social responsibility, is becoming a valuable research topic.   One unsolved problem of the environmental disclosure is the corporate behavior of listed companies in terms of environmental reporting in the post environmental events period, from 2005 to 2009. Those corporation environmental events, exposed by media, include over pollution, over emissions and illegal environmental activities. According to legitimacy theory, negative social perception and “legitimacy gaps” of the community result from illegitimate corporate activities, like environmental events, and corporations are therefore been threatened in its existence. In this case, enhanced environmental disclosure in annual reports is supposed to be an appropriate way to eliminate threats for corporations and ameliorate negative social perceptions. It imply that corporations with lower level of environmental performance are required to have more environmental disclosure for sustainability.   Some prior studies provided evidences that in the period from 1980 to 2002, after some incidents, corporations involved in these incidents indicate a higher level of environmental disclosure in the year when the environmental incidents happened, which align with legitimacy theory. Furthermore, there were incongruence previous results of the relationships between environmental disclosure and firm size and industry characters. We aim to find that whether the corporation environmental disclosure is in a relation with firm size and industry characters or not. And we are to revisit the association between corporate environmental performance and environmental disclosure.   This study took the quantitative method statistical technology was used for analysis. In order to get the answer for the research question, four hypotheses were set in this research. Finally, firm size and industry characters have no significant relationship with the level of environmental disclosure. The results indicate that the level of environmental information disclosure in annual reports of 2008 is higher than those of 2005. However, environmental events could not be deemed as a determinant of environmental disclosure, and the results partially support the legitimacy theory. The quality of environmental disclosure of 21 sample companies did not improve significantly in the year when the environmental events happened, but only the environmental disclosure sample companies with environmental events which happened in the year of 2008 improved significantly, compared with the previous year.

Att leva upp till intressenters krav och förväntningar anses nödvändigt för att organisationer ska kunna bedriva sin verksamhet. Det tillstånd som råder när företagets värdesystem är i linje med samhällets kallas legitimitet och processen som leder till att en organisation bedöms som legitim kallas legitimering. Förväntningar och krav från intressenter förändras ständigt och under de senaste åren har intressenters ökade förståelse för bland annat miljöproblem, lett till en större medvetenhet om arbetet inom hållbar utveckling. Detta har bidragit till en press på organisationer och företag vad gäller deras ansvar och skyldigheter att rapportera kring deras påverkan på dessa områden. Pressen har resulterat i att de flesta större företag producerar årliga hållbarhetsrapporter och då det saknas lagar och regler för hur dessa rapporter ska se ut använder sig företag av frivilliga principer och riktlinjer vid framtagandet av rapporten.Syftet med studien är att öka förståelsen för hur legitimitetsteorin kan förklara motiven till att upprätta en hållbarhetsrapport, samt fördjupa diskussionen kring hur innehållet i rapporten används som ett legitimeringsverktyg. Forskningsfrågan som besvaras är hur legitimitets-teorin kan förklara en hållbarhetsrapports motiv och innehåll och för att uppfylla syftet har en kvalitativ studie genomförts och ett hermeneutiskt perspektiv har tillämpats. I studien genomfördes sju stycken semistrukturerade intervjuer. Urvalet begränsades till fyra hållbarhetschefer och tre hållbarhetskonsulter. Empirin bygger dels på information som intervjuerna genererat, och dels på information hämtad från organisationen GRI.Under studien framkom flera motiv till en hållbarhetsrapports upprättande, och flera faktorer som påverkar en hållbarhetsrapports innehåll identifierades. Det faktum att intressenterna har fått en större påverkan över innehållet var tydligt, vilket flera forskare skulle beskriva som en mognad i rapporteringsprocessen. Detta betyder dock inte att det är en problembefriad process, utan svårigheten i att inkludera och prioritera ”rätt” information verkar kvarstå enligt flera av våra respondenter. Vidare visade resultatet på att innehållet speglas av en önskan om att organisationen ska fortsätta att vara legitim, och att rapporten även används som ett verktyg för att reparera skadad legitimitet. Ett primärt fokus på att rapportera om det som är av störst väsentlighet innebär enligt några respondenter en större valfrihet över vad som ska rapporteras. Andra respondenter menar att företag nu inte kan undvika att vara transparenta om känslig information. Legitimitetsteorin kan även förklara valet att utelämna känslig information, då det vid ett offentliggörande finns en risk att legitimiteten kan hotas. Det finns med andra ord ett dilemma som innebär att företag måste vara transparanta för att ha möjlighet att erhålla eller bibehålla legitimitet, samtidigt som transparensen i sig kan leda till en legitimitetskris. / The ability to live up to stakeholders’ requirements and expectations is considered a necessity for organizations in order to manage their business. The condition that exists when the company's value system is in line with the society’s value system is called legitimacy, and the process leading to an organization being deemed as legitimate is called legitimation. Expectations and demands of stakeholders are constantly changing, and stakeholders' increased understanding of e.g. environmental problems has led to a greater awareness of sustainable development in organizations. This has contributed to a pressure on organizations and companies regarding their responsibilities and obligations to report on their impact in these areas. The pressure has resulted in annual sustainability reports from companies of a greater size. In the absence of laws and regulations for how these reports should be prepared, companies use voluntary principles and guidelines when developing the report.The purpose of this study is to increase the understanding of how legitimacy theory can explain the motives for establishing a sustainability report, and to deepen the discussion of how the content of the report is being used as a legitimization tool. The research question to be answered is how legitimacy theory can explain a sustainability report's incentives and content and to fulfill the purpose of the study, a qualitative method was carried out and a hermeneutic perspective was applied. Seven semi-structured interviews were conducted and four sustainability managers and three sustainability consultants took part. The empirical data were based on the information generated from the interviews and on the information obtained from the GRI-organization.The study revealed numerous reasons for a sustainability report's existence, and several factors affecting the sustainability report's contents were identified. The fact that stakeholders have a major influence over the content was clear, and several scientists would describe this as a maturity in the reporting process. However, this does not mean that this is a process without difficulties or problems, and troubles to select and prioritize the 'right' information remain. Furthermore, the results showed that the content is mirrored by a desire for the organization to continue to be legitimate, and that the report is also being used as a tool to repair damaged legitimacy. A primary focus on reporting on what is of greatest materiality means according to some respondents a greater choice of what to report. Other respondents believe that this will force companies to be transparent of sensitive information. Legitimacy theory provides an explanation for the choice to exclude sensitive information, since publication of negative information can endanger the perception of the company and the legitimacy can be threatened. In other words, there is a dilemma which means that companies[III]must be transparent in order to obtain or maintain legitimacy, while transparency in itself can lead to a crisis of legitimacy.This thesis is written in Swedish.

International organisations and global businesses aim to achieve green growth through the decoupling of economic growth and environmental impacts. However, increased evidence calls into question the approach of green growth, that has been adopted by international institutions such as the UN and the OECD. The current indication is that there is no significant decoupling taking place and substantial theoretical barriers remain for it to occur. From that basis I investigate how businesses use narratives related to decoupling and green growth to manage legitimacy while pursuing the conflicting goals of both economic growth and environmental sustainability. This is achieved through document analysis and thematic analysis of sustainability reports from 50 of the world’s largest transnational corporations. The narratives are then analysed from the perspective of legitimacy theory. I identify seven narratives: i) Businesses recognise the problems, ii) Action is being taken, iii) Goals have basis in science, iv) Technology and innovation provide the solutions, v) Businesses offer crucial benefits, vi) Businesses are at the hands of demand and vii) External action is needed. These are then derived into strategies using legitimacy theory and two overarching themes are identified, the narratives mitigating businesses' negative ties to environmental impacts and communicate that businesses are conforming to societal expectations. The narrative findings and legitimacy strategies show similarities with previous research, while the latter also makes new contributions to the field. The novel findings that have not been discussed in the context of sustainability reports previously are customer demand, external action from governments, and the emphasis on technology and innovation paving the way for green growth. Furthermore, businesses are shown to pay little attention to barriers towards green growth and the findings give clear indication that companies are currently dedicated to the sustainability approach of green growth despite the lack of scientific evidence.

In recent years, the focus on the Black travel market has increased exponentially. While some may consider this to be a new market segment, Black travelers have been in the travel industry for years, however their legitimacy as a viable market segment has been questionable. This dissertation uses a three article approach to further the scholarship on Black travelers. The first paper uses a qualitative approach to explore the evolution of the Black travel market as represented in Black print media from 1920-2020. It further uncovers the tensions that exist between the socio-cultural and political norms of the times. The second article develops a valid and reliable measure of legitimacy using cognitive, pragmatic, and relational dimensions. The third article uses an experiment to investigate Black travelers' perceptions of racial justice advocacy statements made by destination marketing organizations (DMOs). Results from this dissertation indicate the longstanding engagement in the travel industry primarily through entrepreneurial endeavors. It also showcases Black travelers' ability to disrupt institutions and systems due to their willingness to share personal accounts of discrimination and through activism travel. As it relates to the evaluations of the tourism industry, Black travelers like to be recognized and represented in tourism-related products and services. Thus, their evaluations of DMOs' response to racial justice warranted a more detailed approach than what was often displayed. / Doctor of Philosophy / This dissertation explores the past, present, and future of the Black travel movement and the ways in which the tourism industry can develop more inclusive products and services. Three papers make up this dissertation. The first uses three forms of Black print media to understand how Black travel was represented between 1920-2020. The second develops a measurement scale to explore the dimensions that make up legitimacy from the perspective of Black travelers. The final article uses elements of that scale to measure the Black travelers' perceptions of racial justice advocacy statements.

Purpose: The purpose of this study is to examine the effectiveness of the comply-or-explain principle in Sweden to determine if the flexible approach is functioning as in-tended. Research design: This paper scrutinizes the quality of the explanations with respect to the Swedish Corporate Governance Code. A quantitative research with a cross-sectional design has been performed and the data collection covers 241 companies listed on Nasdaq OMX Stockholm for the fiscal year of 2014. The secondary data has been gathered from corporate governance reports of the researched companies and analysed by using a tax-onomy of explanations. Findings: The report demonstrates that the comply-or-explain principle in Sweden is effective. A clear majority of the explanations, 71,8%, were deemed as informative, mean-ing that a large proportion of the Swedish firms are utilizing the flexible approach in an effective manner. However, one out of four explanations were classified as insufficient and we have thus provided recommendations in order for the code to become even more effective. Contribution: Our findings provide insights on how the comply-or-explain principle works in a country that is supposed to be a leading example of how the comply-or-explain approach should be implemented. This study should be of significance for policy makers considering that we have outlined how the principle works and provided recommenda-tions on how the Swedish Corporate Governance Code can be improved. Value: Our findings demonstrate that companies listed on Nasdaq OMX Stockholm pro-vide high quality explanations that can serve as an inspiration for companies listed in other countries. Furthermore, the results indicate that managers are likely to act within ethically desired norm. Considering the social implications, as Swedish firms are informative in terms of explanations, it minimizes the risk of firms acting dishonestly.

Background and problem – As a result of financial crises and the realization of a broader stakeholder network, recent decades have seen an increase in stakeholder demand for non- financial information in corporate reporting. This has led to a situation of information overload where separate financial and sustainability reports have developed in length and complexity interdependent of each other. Integrated reporting has been presented as a solution to this problematic situation. The question is whether the corporate world believe this to be the solution and if the development of corporate reporting is heading in this direction. Purpose - This thesis aims to examine and assess to what extent companies listed on the OMX Stockholm 30 (OMXS30), as per 2016-02-28, comply with the Strategic content element of the <IR> Framework and how this disclosure has developed since the framework’s pilot project and official release by using a self-constructed disclosure index based on its specific items. Methodology – The purpose was fulfilled through an analysis of 104 annual reports comprising 26 companies during the period of 2011-2014. The annual reports were assessed using a self-constructed disclosure index based on the <IR> Framework content element Strategy and Resource Allocation, where one point was given for each disclosed item. Analysis and conclusions – The study found that the OMXS30-listed companies to a large extent complies with the strategic content element of the <IR> Framework and that this compliance has seen a steady growth throughout the researched time span. There is still room for improvement however with a total average framework compliance of 84% for 2014. Although many items are being reported on, there are indications that companies generally miss out on the core values of Integrated reporting.

Financial markets have many different key actors, but one of the most important ones are the financial analysts. They are considered as experts in gathering and disseminating the information that firms produce, to those that seek it, such as stock recommendations and reports on firms. Related to this is a growing interest in society toward disclosures in regards of CSR as well as ESG. There has been considerable discussion in academia of whether or not CSR can be considered to be value relevant. This is a question which relate to both institutional and legitimacy perspectives in terms of theory, but also discussions in regards to agency and stakeholder theory as well:   Has value relevance of CSR disclosures increased in stock recommendations for the Nordic markets?   Thereby, the main purpose of this thesis is to find out whether or not there has been a shifting view of CSR over time, which would be evidenced in an increasing legitimization of CSR in terms of an increasing value-relevance to financial analysts. This would also be related to a shifting institutional logic, whereby it would be possible to relate to a shift in the view of the firm and its role in society. This is both looked at purely from the starting point of the dataset to the end point, but also for two different periods of time, so as to test if there is a different view of the issue after the financial crisis. In addition to this main purpose, this thesis furthermore sets out to answer whether CSR is value-relevant or not in different subsegments, such as nations, industries and the different types of recommendations that exist.   To answer the research question, an objectivist and positivist stance is taken, which subsequently leads the authors to utilize quantitative methods and statistical analysis to the data. Here, different panel models are fitted to the data to account effects that exist within it. To explain the findings, a theoretical framework is built upon three different levels: societal, firm and individual level. Here, on the societal level theories such as institutional theory as well as legitimacy theory are dealt with. On the firm level, agency theory and stakeholder theory as well as theoretical views of CSR forms the basis, and the individual level deals with theory related to the financial analyst.   In looking at the results and the analysis, one cannot draw the conclusion that there has been a shifting view of the value-relevance of CSR. Financial analysts appear to not find it value-relevant in issuing their stock recommendations, except for two cases: namely in terms of the industrial sector Basic Materials and the Buy recommendations. In terms of Basic Materials, it appears to be value-relevant in a positive manner. In regards to the Buy recommendation, it appears to have a negative effect on the value-relevance. All in all, this thesis cannot find evidence for a value-relevance of CSR to financial analysts in the Nordic markets. Essentially, the view of it appears to be pessimistic.

A wide variety of studies analyzed firms’ CSR disclosures through the lens of legitimacy theory.Arguing that CSR disclosure is a communicative tool to legitimize a company’s position in society.The aim of this study was to explore themes that Swedish heavy industrials disclose regardingCSR. To do so, this paper examined CSR reports and press releases of Swedish heavy industrialsfor 2002, 2009 and 2016, through quantitative content analysis. Our paper finds empirical evidencethat there is a convergence of CSR disclosure among Swedish heavy industrials, in terms of contentand quantity. Moreover, this study shows that Swedish heavy industrials use strategies in their CSRdisclosure that deflect attention from- or lower expectations of their business practices. In addition,we found that Swedish heavy industrials are increasingly linking CSR practices to value creation.

Problem: Legitimacy is a resource that organizations depend on for their survival. According to legitimacy theory companies need to make sure that they are recognized as operating within the bounds and norms of society and sustainability reports is a way for companies to communicate this. Due to an addition to the Swedish annual accounting law in 2016, large companies are required to produce a sustainability report and to report the consequences that the company operations has on the environment, social conditions, employees, respect for human rights and counteracting corruption. Because companies are required to disclose these negative aspects, they need to do it strategically to not damage their legitimacy. Purpose: The purpose of this study is to understand how Swedish companies in the steel industry legitimize negative aspects of their operations in sustainability reports and to understand if there is a pattern between the type of negative aspect disclosed and the type of legitimation strategy used. Method: To achieve the purpose of our study, a qualitative method has been used. A multiple case-study with a document analysis has been conducted on the sustainability reports of Sandvik, SSAB, Boliden, LKAB and Outokumpu for year 2018. To conduct this study, legitimacy theory and Hahn & Lülfs (2014) legitimation strategies have been essential to fulfill the purpose. Results: Swedish companies in the steel industry use Hahn & Lülfs (2014) legitimation strategies and our new identified legitimation strategy, balancing, to legitimize negative aspects in their sustainability reports. We found four clear patterns between the type of negative aspect reported and the strategy used to legitimize the aspect. Conclusion: Our findings confirm that Hahn & Lülfs (2014) strategies to explain how companies legitimize negative aspects in sustainability reports are also applicable to the Swedish steel industry. The contribution to previous research on this topic is the new additional strategy that is used by the analyzed companies.