In this thesis we aim to study the librarians’ and library users’ views on librarianship and the library at National University of Rwanda. Accordingly, we have gathered information from these groups. The information is based on qualitative interviews as well as observations and participation in a work group for library promotion. The latter made it possible to investigate how respondents consider these issues and how librarians’ self image is expressed in their daily work and in promotion. We analyze the most important frame factors that impede on librarians’ self image and library users’ perception of library services. This makes it possible to understand what probably affects the actual situation at NUR’s library. Marked impeding frame factors established are for example the economy and the organization. Information provided through this thesis could to be shared among library personnel and used as a base for their further development of library services. Our thesis points out library users’ opinions about the library in general as well as the areas that are most critical to improve. These areas are service at the circulation desk, acquisitions and courses in how to retrieve information. It also points out the need for a more explicit professional librarian identity and that the librarians need to work more as knowledge librarians. An explicit identity would imply unified library personnel that would make it possible to work towards common goals and clarify how to conduct daily work.