This diploma thesis focuses on the process of designing a luxurious lifestyle within the proč ne?! magazine. The theme aims to analyze the year's activities at several levels. The first level is a quantitative content analysis, where the primary objective is to determine the ratio of advertising to editorial content. Based on these quantitative findings the magazine's content will be confronted with the ownership structure of major advertisers. The second level is represented by expert interviews carried out with the magazine editors who bring valuable additional material. The third level is a qualitative content analysis which focuses on a luxury lifestyle that is constructed through the magazine. This luxury lifestyle will be described through various selected examples of textual and pictorial character. Theoretical introduction provides a broader framework in which the concept of luxury is described. In practical part of the thesis, these findings are used to explain several luxury phenomenons. The final part offers a detailed analysis of the advertiser's structure, their products and stratification within segments of the luxury market through comprehensive visualization.

This thesis examines how exclusive women's magazines readers approach the category of luxury, their relationship with products announced in these magazines and whether the feeling of luxury, aroused by such magazines, is affiliated with a certain social class. This thesis also focuses on question whether these readers regard physisal atractiveness as a sign of social status. The theoretical part of this thesis describes several concepts which are important in the context of media studies: social constructivism, the process of understanding media effects, the conception of uses and gratification and the role of mass media in the socialization process. This part further elaborates on exclusive women's magazines, conceptions of lifestyle, luxury, fashion and its importance for identity construction. The methodological part introduces the methodology of the analysis and the analysis itself. The sample used for this analysis was composed of ten respondents which were subjected to an in-depth interview. Each interview also included reception analysis. The following chapters describe the results of this analysis.

The master thesis deals with life values of ecologically living people. It is divided into a theoretical and practical part. In its theoretical part it focuses on terms used in ecology, lifestyle and the description of values linked to the protection of environment. It deals with the concept of sustainable development and describes ecological farming. The practical part of the thesis analyses the qualitative research which was done in the form of semi-structured interviews with ecological farmers. The thesis focuses on values, opinions and sentiments of ecological farmers and whether these have undergone any change during their farming. Key Words: ecology, sustainable development, lifestyle, values, ecological farming, ecological farmers

DE CAMARGO, M. A. G. Fatores preditores do alcance das metas do programa de intervenção no estilo de vida em nipo-brasileiros de Bauru - SP. 2008. 99 f. Dissertação (Mestrado em Saúde na Comunidade). Faculdade de Medicina de Ribeirão Preto-USP. Objetivos: Identificar fatores associados ao alcance das metas de um programa de intervenção no estilo de vida em Nipo-Brasileiros de Bauru, SP. Metodologia: Os fatores associados ao alcance das metas (perda de peso de 5%, prática de 150 minutos de atividades físicas semanal, consumo alimentar com teor de gordura saturada inferior a 10% das calorias totais, consumo diário de 400g de frutas, verduras e legumes), após 12 meses de intervenção foram investigados em modelos de regressão logística ajustados, As avaliações do estilo de vida e perfil de saúde foram conduzidas no início do estudo e após 12 meses de seguimento. Resultados: No total, 458 nipo-brasileiros, 56% do sexo feminino, 84% de 2ª geração, idade média (DP) de 60 (11) anos foram analisados. Foram incluídos nos modelos múltiplos para cada desfecho investigado os indivíduos com excesso de peso (n=329), que reportaram não terem o hábito da prática de 150 minutos de atividades físicas semanal (n=278), consumo alimentar com teor de gordura saturada superior a 10% das calorias totais (n=107) e consumo diário inferior a 400g de frutas, verduras e legumes (n=265). Após 12 meses, 11% dos indivíduos com excesso de peso alcançaram a meta de perda de peso, 24, 55 e 16% dos participantes alcançaram as metas de prática de atividades físicas, teor da dieta de gordura saturada e consumo de frutas, verduras e legumes, respectivamente. Após ajuste por variáveis de confusão, maior razão de chance [OR (95%)] para o alcance da meta de perda de peso foi verificada entre mulheres [2,4 (1,3; 4,5)], e menor razão de chance entre portadores de diabetes, hipertensão e dislipidemia [0,4 (0,1; 0,8)] e indivíduos classificados em estágio de mudança de pré-contemplação / contemplação para redução do consumo de carnes vermelhas [0,4 (0,2; 0,9)]. Os participantes de 2ª geração apresentam menor razão de chance para o alcance da meta do consumo de frutas, verduras e legumes [0,3 (0,1; 0,9)]. Nenhuma associação foi verificada para as metas da prática de atividades físicas e de gordura saturada. Conclusões: Entre os Nipo-Brasileiros, as estratégias do programa de intervenção no estilo de vida foram mais eficientes no alcance das metas entre as mulheres, indivíduos de 1ª geração, não portadores de morbidades e participantes classificados nos estágios de mudança de ação / manutenção para a redução do consumo de carnes vermelhas. Palavras-chave: intervenção no estilo de vida, Nipo-Brasileiros; metas / Objectives: To verify factors associated with reaching goals in a lifestyle intervention program in Japanese-Brazilians living in Bauru, SP. Methodology: The factors associated with reaching the goals (5% of weight loss, practice of 150 minutes of physical activity/ week, less than 10% of energy from saturated fat and the intake of 400g of fruits and vegetables daily), after 12 months of intervention were investigated by adjusted logistic regression models. The assessments of lifestyle and health profile were conducted at baseline and after 12 months of intervention. Results: In total, 458 Japanese-Brazilians, 56% females, 84% of 2nd generation, mean (SD) age of 60 (11) were investigated. At baseline, 329 individuals were overweight, 278 reported less than 150 minutes/ week of physical activity, 107 reported food intakes with more than 10% of calories from saturated fat and 265 reported less than 400g of fruits and vegetables/day, and were included in the models. After 12 months, 11% of the overweight individuals reached the goal of weight loss, and 24, 55, and 16% of the participants reached the goals of the practice of physical activity, and intakes of saturated fat and fruits and vegetables, respectively. After adjustments for potential confounding variables, higher odds ratios [OR (95%)] for achieving weight loss were verified among women [2.4 (1.3; 4.5)], and lower chances among individuals with diabetes, hypertension or dyslipidemia [0.4 (0.1; 0.8)], and on precontemplation / contemplation stages of change for reducing red meat intakes [0.4 (0.2; 0.9)]. Individuals of 2nd generation had lower chances of achieving the goal of fruits and vegetables intake [0.3 (0.1; 0.9)]. No associations were verified for achieving the goals of practice of physical activity and saturated fat intakes. Conclusion: Among Japanese-Brazilians, the lifestyle intervention strategies were more efficient on reaching the goals among women, individuals of 1st generation, those without diseases and participants on stages of change of action/maintenance for reducing red meat intakes. Key-words: Lifestyle intervention, Japanese-Brazilians, lifestyle goals, prevention of chronic diseases, nutrition epidemiology.

DE CAMARGO, M. A. G. Fatores preditores do alcance das metas do programa de intervenção no estilo de vida em nipo-brasileiros de Bauru - SP. 2008. 99 f. Dissertação (Mestrado em Saúde na Comunidade). Faculdade de Medicina de Ribeirão Preto-USP. Objetivos: Identificar fatores associados ao alcance das metas de um programa de intervenção no estilo de vida em Nipo-Brasileiros de Bauru, SP. Metodologia: Os fatores associados ao alcance das metas (perda de peso de 5%, prática de 150 minutos de atividades físicas semanal, consumo alimentar com teor de gordura saturada inferior a 10% das calorias totais, consumo diário de 400g de frutas, verduras e legumes), após 12 meses de intervenção foram investigados em modelos de regressão logística ajustados, As avaliações do estilo de vida e perfil de saúde foram conduzidas no início do estudo e após 12 meses de seguimento. Resultados: No total, 458 nipo-brasileiros, 56% do sexo feminino, 84% de 2ª geração, idade média (DP) de 60 (11) anos foram analisados. Foram incluídos nos modelos múltiplos para cada desfecho investigado os indivíduos com excesso de peso (n=329), que reportaram não terem o hábito da prática de 150 minutos de atividades físicas semanal (n=278), consumo alimentar com teor de gordura saturada superior a 10% das calorias totais (n=107) e consumo diário inferior a 400g de frutas, verduras e legumes (n=265). Após 12 meses, 11% dos indivíduos com excesso de peso alcançaram a meta de perda de peso, 24, 55 e 16% dos participantes alcançaram as metas de prática de atividades físicas, teor da dieta de gordura saturada e consumo de frutas, verduras e legumes, respectivamente. Após ajuste por variáveis de confusão, maior razão de chance [OR (95%)] para o alcance da meta de perda de peso foi verificada entre mulheres [2,4 (1,3; 4,5)], e menor razão de chance entre portadores de diabetes, hipertensão e dislipidemia [0,4 (0,1; 0,8)] e indivíduos classificados em estágio de mudança de pré-contemplação / contemplação para redução do consumo de carnes vermelhas [0,4 (0,2; 0,9)]. Os participantes de 2ª geração apresentam menor razão de chance para o alcance da meta do consumo de frutas, verduras e legumes [0,3 (0,1; 0,9)]. Nenhuma associação foi verificada para as metas da prática de atividades físicas e de gordura saturada. Conclusões: Entre os Nipo-Brasileiros, as estratégias do programa de intervenção no estilo de vida foram mais eficientes no alcance das metas entre as mulheres, indivíduos de 1ª geração, não portadores de morbidades e participantes classificados nos estágios de mudança de ação / manutenção para a redução do consumo de carnes vermelhas. Palavras-chave: intervenção no estilo de vida, Nipo-Brasileiros; metas / Objectives: To verify factors associated with reaching goals in a lifestyle intervention program in Japanese-Brazilians living in Bauru, SP. Methodology: The factors associated with reaching the goals (5% of weight loss, practice of 150 minutes of physical activity/ week, less than 10% of energy from saturated fat and the intake of 400g of fruits and vegetables daily), after 12 months of intervention were investigated by adjusted logistic regression models. The assessments of lifestyle and health profile were conducted at baseline and after 12 months of intervention. Results: In total, 458 Japanese-Brazilians, 56% females, 84% of 2nd generation, mean (SD) age of 60 (11) were investigated. At baseline, 329 individuals were overweight, 278 reported less than 150 minutes/ week of physical activity, 107 reported food intakes with more than 10% of calories from saturated fat and 265 reported less than 400g of fruits and vegetables/day, and were included in the models. After 12 months, 11% of the overweight individuals reached the goal of weight loss, and 24, 55, and 16% of the participants reached the goals of the practice of physical activity, and intakes of saturated fat and fruits and vegetables, respectively. After adjustments for potential confounding variables, higher odds ratios [OR (95%)] for achieving weight loss were verified among women [2.4 (1.3; 4.5)], and lower chances among individuals with diabetes, hypertension or dyslipidemia [0.4 (0.1; 0.8)], and on precontemplation / contemplation stages of change for reducing red meat intakes [0.4 (0.2; 0.9)]. Individuals of 2nd generation had lower chances of achieving the goal of fruits and vegetables intake [0.3 (0.1; 0.9)]. No associations were verified for achieving the goals of practice of physical activity and saturated fat intakes. Conclusion: Among Japanese-Brazilians, the lifestyle intervention strategies were more efficient on reaching the goals among women, individuals of 1st generation, those without diseases and participants on stages of change of action/maintenance for reducing red meat intakes. Key-words: Lifestyle intervention, Japanese-Brazilians, lifestyle goals, prevention of chronic diseases, nutrition epidemiology.

Currently, the debate over what constitutes a healthy lifestyle is very much debated in the media. Generally speaking, most people have a choice about what type of lifestyle they choose to lead. The characteristics of a healthy lifestyle include certain life habits including one's attitude toward diet and exercise. The type of lifestyle that we choose to live can influence our health and also the possibility of contracting certain diseases. Up to 50% of good health is dependent on a healthy lifestyle, whilst the other 50% is influenced by genetics, life conditions, and the environment one lives in. .

The diploma thesis focuses on the lifestyle of pupils of the 2nd grade of elementary school. The work describes their current lifestyle, because it changes with time. It reveals some negative facts and other knowledge that can lead to a better perception of contexts and enable more conscious approaches to prevention and a more efficient selection of practices at elementary schools. The thesis describes concepts of health, prevention, lifestyle and some of its aspects, attitudes, values and the developmental stage of the older school age. The research finds aspects of adolescent lifestyle and tries to find a relationship between gender and some lifestyle specifics and describes their current attitudes and value orientation, using a quantitative research strategy through a questionnaire. The result of this work is a description of the findings related to the pubescent life.

This thesis deals with pedagogical and health education in the field of adequate lifestyle with adolescents in the age 17-18 years. The aim is to analyze the issue of adequate lifestyle of adolescents and to build an intervention program for adolescents in order to be able - after their graduation - to include adequate components of lifestyle permanently into their daily life. In this text there is also analyzed a typology of adolescents lifestyle. The research provides evidence of positive impact of intervention program feedback in relation to the physical, mental and social health of adolescents. It was found that adolescents are able to plan adequate components and incorporate them into their lifestyle. In the initial phase an expert can be recommended for adolescent education in order to help them with planning of an adequate program, to oversee the correct implementation and to lead them to permanent independence. Conclusions and recommendations are drawn for planning adequate lifestyle with adolescents, for education and selfeducation in everyday life.

The topic of this diploma thesis is Alternative lifestyle as a form of content human existence. This thesis is focused on specification of subculture and I defined the subculture of homeless people, which as I assumed and also as my own research data showed, can demonstrate the content form of human existence. The theoretical part of this thesis is divided into four chapters. The first chapter constitutes a theoretical scope of this thesis where I put emphasis on social norms and theory of social deviation, which are crucial for homeless people who are demonstrating alternative lifestyle which is significantly different from the lifestyle of mainstream conformist society. Second chapter describes characteristics of homelessness. The third chapter includes procedure of help to homeless people in their life situation. There are also stated social services for homeless people. The last chapter is focused on the alternative lifestyle. I also deal with the topic of voluntary homelessness. The aim of this diploma thesis is description of aspects of lifestyle of the observed subculture of homeless people. The target group consists of 20 homeless people in age from 18 to 70 years. A method of qualitative approach was applied and a method of analysis of case studies was used for data collection. The main technique of data collection was an interview with directions which I used with 10 homeless people who were in asylum house and with 10 homeless people who were present directly at the public areas. In the context of this thesis five research questions were determined. The primary data was coded/indexed and then processed with the framework analysis according to Ritchie and Spencer. The outcomes of the research showed that the most frequent reason for the origin of homelessness is alcohol addiction. Most frequently it is related to single or divorced man and women. The daily regime of homeless people is from a greater half regular. Among the most frequent daily activities in the asylum house can be mentioned watching television, cleaning common areas of the asylum house, fixed activities and drinking coffee. The outdoor activities mostly constitute of collection of metal, cooking, shopping for food and searching the garbage bins. They usually spend winter nights in facilities of social services (doss house, asylum house), in a tent, in makeshift shanties, or in a squat. Most people spend their days with their friends or partners. People who live in public areas are more willing to make some extra money. There was three times higher experience with begging of the people who live in public areas than people who live in asylum houses. People in asylum houses usually pay for day board meals. People who live outside in public areas procure their food in supermarkets, day centres and doss houses and in garbage bins. For homeless people nicotine addiction is more frequent than alcohol addiction. They perform their personal hygiene in the facilities of social services (day centre, doss house, asylum house). They usually get their clothes from social or asylum clothes supplies. They do not live in relationships with partners however people who live in the public areas have more sexual contacts. More than half of respondents do not think about their future. People who live in asylum houses are more satisfied with their life situation, nevertheless more than half of respondents would like to change their life situation. On basis of the results of this research theoretical concepts were induced.

Lifestyle belongs to the most significant factors that influence our health. Lifestyle of most people at the beginning of the 21st century is rather alarming. Healthy lifestyle counselling provides basic range of tests and examinations that determine the level of individual risk of a client. Risk analysis enables to recommend an optimum change in nutrition, alcohol consumption, smoking habits, physical activity and stress management. The thesis is divided in the theoretical and practical part. The first part introduces theoretical determination of the issue. It deals with the concept of lifestyle and questions that influence health factors. In the practical part the research results are presented. The research focused on the description of lifestyle of healthy lifestyle counsellors. I used the method of a questionnaire and I processed the obtained data statistically. The research set consisted of 153 respondents working in the field of healthy lifestyle counselling. The control group consisted of 438 employees of Public Health Protection bodies. Based on the research I have concluded that healthy lifestyle counsellors are aware of the importance to keep healthy lifestyle, however, they do not always follow the particular recommendations. Main problems are above all a lack of physical activity, insufficient consumption of fish and legumes.