A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, Johannesburg, in partial fulfilment of the requirements for the degree of Master of Commerce (specialising in Marketing) / The twentieth-century dietary evolution has resulted in livestock being used as the primary source of protein in many countries. This has various implications on the wellbeing of humans, animals, and planet earth itself. The choices consumers make regarding food not only affect our personal health, but it also directly affects the wellbeing of our current ecosystems where modern meat production systems place a worrying burden on the environment. Sustainable consumption practice is often a result of two main driving forces, the first being individual or health (egoistic) motives and the second being animal welfare and environmental concern (altruistic) motives. The growing demand for meat products worldwide is unsustainable and there is a clear gap between our responsible intentions as citizens of the world and our hedonic needs as consumers referred to as the ‘Citizen-Consumer’ gap. Experts argue that technological innovations and more efficient production methods would serve as a future solution for the environmental and social implications of the livestock industry however current scholars emphasise that a technological fix will not be sufficient and that it is imperative for society to undertake a behavioural fix, such as lowering meat intake and discovering more sustainable means of protein consumption Consequently, the purpose of this study is to assess health consciousness, environmental concern and animal welfare as key predictors of consumers’ locus of control and attitudes towards meat consumption among university students, in Johannesburg, South Africa. The study used a design that was quantitative in nature, which resulted in the researcher employing a deductive approach, using a positivistic method. Data was collected by means of a survey questionnaire and was used to test the hypotheses. By means of Partial Least Squares – Structural Equation Modeling (PLS-SEM), the significance of the hypotheses statements was determined from a sample of 172 students enrolled at the University of the Witwatersrand, Johannesburg, South Africa. The findings generated by SmartPLS 3 statistical software revealed that health consciousness was the key predictor of external locus of control and that external locus of control had the most significant relationship with consumers’ attitude toward meat consumption, as compared to the second mediator variable – internal locus of control. It is anticipated that the findings of this study will contribute to both theory and practice in modern society, and it is trusted that the findings of this study will greatly inform future research endeavours. / NG (2020)

Relationships between adolescents' perceptions of their parents' responsiveness and demandingness, adolescents' locus of control orientation, and adolescents' self-concept ratings were investigated. Subjects included 198 students from a middle school in northern Utah. Subjects were given the Nowicki-Strickland Internal-External Control Scale for Children, the Harter Self-Perception Profile for Adolescents, and the Perceived Parenting Style Survey. Results indicated that subjects who perceived their parents as being authoritative had significantly (p < .001) more internal locus of control scores than subjects who reported either the permissive or authoritarian styles. Also, self-concept scores were significantly higher (p < .001) for the authoritative group than the authoritarian group on the Self-Perception Profile for Adolescents subscales of Scholastic Competence, Social Acceptance, Physical Appearance, Behavioral Conduct, Close Friendship, and Global Self Worth. The permissive group reported significantly lower scores (p < .05) on the subscales of Scholastic Competence and Behavioral Conduct. There was also a significant negative correlation (p < .001) between locus of control scores and the subscale scores on the Self-Perception Profile for Adolescents. Although there were some limitations in the study methodology, the significant differences found between the groups indicated that the authoritative parenting style positively correlates with higher self-concept and internal locus of control, while the authoritarian parenting style negatively correlates with self-concept and internal locus of control.

This study was conducted to determine whether or not there were differences in achievement between males and females across three grade levels in a sample of low-income African-American students. Differences in locus of control orientation were also explored. Grade level and gender effects were also explored. The results failed to show a significant relationship between locus of control and academic achievement in this sample of middle school students. In addition, no main effects for grade level were found for achievement or locus of control orientation. A main effect was found for gender on academic achievement, with females having a higher GPA than males, however no significant relationship was found between gender and locus of control.

The goal of this research was to identify factors that may contribute to employee satisfaction. Review of the literature revealed potential factors influencing employee satisfaction, such as locus of control, difficulty of the work itself, and working conditions. These literature findings guided this research, to establish if a relationship existed between employee satisfaction of caregivers employed in a developmental institution and locus of control. Supervisors and their employees were given a locus of control scale; employees were additionally given a job satisfaction survey. The relationship between the supervisors' locus of control and employee satisfaction was evaluated as well as the relationship between the employees' locus of control and their job satisfaction. The resignation rate and rate of transfers within the agency were established for each of the supervisors and were assessed in relationship to the locus of control of the supervisors. Factors such as the level of physical exertion required by employees in their job duties and the level of behavioral intervention in their homes were assessed as they related to their own job satisfaction, their transfers, and their rates of resignations. Findings from the correlation procedures revealed no relationship to a statistically significant degree between the locus of control of supervisors and their employees' job satisfaction. The locus of control of supervisors was also not found to be statistically significantly correlated with the numbers of employee transfers within the organization; however, a relationship between the locus of control of supervisors and employee resignations was established. The supervisors who had an internal locus of control had fewer resignations. A statistically significant negative relationship was also found between employees' job satisfaction and their own locus of control. The employees who had an internal locus of control reported higher job satisfaction. Although there was no relationship established between the employees' job satisfaction and type of exertion, there was a statistically significant negative relationship between behavioral exertion and requests for inter-agency transfers and resignations, and a positive correlation between physical exertion and number of resignations. Results of this study suggest that locus of control is an impacting variable for job satisfaction and turnover. Combining attribution training with effective management practices with all employees may increase employee satisfaction. Findings from this research suggest a need for a better refinement of the theoretical construct of job satisfaction and a need to evaluate the effectiveness of the instrumentation currently used to determine job satisfaction.

Stress has been linked to increased illness in several biologically based studies. In contrast, only a limited number of studies have assessed psychological variables related to stress, with self-efficacy and locus of control serving as potentially important variables. Thus, the current study investigated the mediating effects of self-efficacy and locus of control in the relationship between stress, psychological and physical symptoms, and the utilization of health services in college students. Results suggested that stress was correlated positively with symptoms. External locus of control was correlated positively with stress and symptoms, and self-efficacy was correlated negatively with stress and symptoms. Further, structural equation modeling was used to test two separate models. The first model examined the relationships between stress and symptoms and between symptoms and utilization of health services. Although the path coefficients suggested that there were direct relationships, the data did not adequately fit this model. The second model examined the potential mediational effects of locus of control and self-efficacy on the relationship between stress and symptoms. The path coefficients for the second model were consistent with a mediation effect for locus of control in the relationship between stress and symptoms; however, when this model was tested for full mediation, the data did not fit the model. These results highlight the importance of having future studies examine and identify potential mediators of the stress and illness link. Implications for reducing health care costs and promoting better mental and physical health are discussed.

The aim of this study was to understand the factors that affect returning students' ability to complete their degrees through online degree programs. Logistic regression was used to determine which factors had a significant relationship with persistence to graduation and how they contributed to the odds of students graduating. The findings show that academic locus of control and academic self-efficacy had a significant positive relationship with returning student persistence to graduation, with the locus of control contributing to the odds of graduation more than self-efficacy. Additionally, the amount of time between the student's initial dropout and subsequent return to complete their degree generally had a negative relationship with graduation. The reason for re-enrollment also affected the likelihood of graduation. This study informs educational leaders of the unique needs of students who have completed some college and informs them of interventions that will increase their likelihood of graduating.

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