Erotic stimuli in the consumer's environment can lead to affective responses, which produce traits such as erotophobia-erotophilia and lovestyle. Individuals can be classified as one of six main lovestyles, as well as erotophilic (having a positive view towards sexual behaviors) or erotophobic (having a negative view towards sexual behaviors). A person's style of loving may affect which products he or she perceives to be helpful in attracting potential sexual and relationship partners. I investigated this possible correlation by examining (1) whether each lovestyle is erotophilic or erotophobic and (2) which products erotophilic individuals are more likely to buy as opposed to those that erotophobic individuals are more likely to buy in (a) attracting sexual partners and (b) attracting relationship partners. The study indicated that lovestyle did not predict erotophobia-erotophilia, nor did the erotophobiaerotophilia trait predict which products an individual bought. However, a significant relationship was found between gender and erotophobia-erotophilia, as well as between gender and many of the products. Overall, the findings suggest that gender is the biggest predictor of what products were perceived as helpful in attracting sexual and relationship partners.

以往有關Lee(1973)所提之六種愛情類型的研究，都只探討愛情類型分量表得分與一些變項間的相關（例如，自尊、性態度、關係滿意度、性別等），關於不同愛情類型分量表得分與嫉妒的關係及不同愛情類型的配對與關係滿意度之闗係則從未被論及，因此，這些未被討的部份即為本研究的重點。在嫉妒程度與關係滿意度之關係方面，以往研究結果並不一致，研究者認為嫉妒因應行為可能是影響研究結果不一致的原因之一，因此，嫉妒程度、嫉妒因為行為與關係滿意度之間的關係也是本研究所關注的另一個焦點。此外，不同嫉妒程度的配對及不同嫉妒因應行為的配對與關係滿意度之關係這個重要但被忽略的議題也在本研究予以探討。本研究的受試者為126對18歲至35歲，交往半年以上的未婚男女，研究工具為愛情態度量表、人際嫉妒量表、嫉妒因應行為量表及關係評估量表。研究發現情慾之愛、友誼之愛及利他之愛得分越高，關係滿意度越高，且越不常探用間接嫉妒因應行為，而遊戲之愛及依附之愛得分越高，關係滿意度越低，且越常採用間接嫉妒因應行為。情慾之愛、遊戲之愛及依附之愛得分越高，嫉妒程度越高，友誼之愛及利他之愛得分越高，嫉妒程度越低。情慾之愛及利他之愛得分越高，越常採用直接嫉妒因應行為，而遊戲之愛得分越高，越常採用直接嫉妒因應行為，而遊戲之愛得分越高，越不常採用直接嫉妒因應行應。在愛情類型配對方面則發現「相似配對組」的關係滿意度顯著高於「相異配對組」。至於嫉妒程度、嫉妒因應行為與關係滿意之間的關係則發現：男生的嫉妒程度越高，關係滿意度越低，此外研究結果亦顯示常採用直接而少用間接嫉妒因應行為、高嫉妒因應行為及低嫉妒因應行為的受試之關係滿意度皆顯著高於常採用間接而少用直接嫉妒因應行為的受試。在嫉妒程度配對方面的結果顯示「男女皆為低嫉妒組」中的男性關係滿意度顯著高於「男女皆為高嫉妒組」中的男性關係滿意度。上述結果的可能原因均在討論部份予以探討。