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1	Identitetsskapande viamarknadsföring : En kvalitativ undersökning om hur frilansareväljer att marknadsföra sig själv samt sin karriärmed hjälp av sociala medier / How to Create a Brand Identity Through Marketing : A qualitative study on how freelancerschoose to advertise themselves and their careers with the help of social networking Birgisdottir, Hrefna, Rosvall Smitterberg, Alba January 2011 (has links) There are those who currently use social networks as a marketing tool that creates the standards that exist. There is no given standard, there are no absolute facts that exist through all time. A constant change is happening and therefore forcing everyone involved to adapt and make the changes needed to be current. What is relevant to consider in this study are the different roles a freelancer creates on the various channels of social media. Based on the results of the interviews that have been conducted the informants create different identities at different forums they reside on. Another important point to address is the brand awereness informants consciously Marknadsföring identitet sociala medier nätverk Facebook Twitter blogg reklam frilansare fotograf DJ skådespelerska makeup-artist följare