Ship exhausts contain high levels of sulphur oxides, nitrogen oxides, carbon dioxide and particles dueto the heavy fuel oil, HFO, used for combustion and the combustion characteristics of the engine.As a result of upcoming stricter regulations for shipping pollution, as well as growing attentionto greenhouse gas emissions, air pollution and uncertainty of future petroleum oil supply, a shifttowards a cleaner burning fuel is needed.This work explores potential alternative fuels, both conventional and unconventional, and abatementtechnologies, to be used by tankers in the worldwide spot market to comply with upcomingenvironmental regulations in the near and coming future. As a reference the product tanker M/TGotland Marieann is used and recommendations for which fuel that shall be used by the referenceship in 2015 and 2020 are presented.The environmental assessment and evaluation of the fuels are done from a life cycle perspective usingresults from Life Cycle Assessment, LCA, studies.This study illustrates that, of the various alternatives, methanol appears to be the best candidatefor long-term, widespread replacement of petroleum-based fuels within tanker shipping. It does notemit any sulphur oxides nor particles and the nitrogen oxides are shown to be lower than those ofmarine gas oil, MGO. The global warming potential of the natural gas produced methanol is notlower than that of MGO, but when gradually switching to bio-methanol the greenhouse gas emissionsare decreasing and with methanol the vision of a carbon free society can be reached.For 2015 a switch towards methanol is not seen as realistic. Further research and establishment ofregulations and distribution systems are needed, however there are indications that a shift will bepossible sometime between 2015 and 2020. For 2015 a shift towards MGO is suggested as it involveslow investment costs and there is no need for infrastructure changes. As MGO is more expensivethan methanol, a shift is preferable as soon as the market, technology and infrastructure are ready.

The purpose of this study is to examine how Viking Line, Tallink Silja and Birka Cruises work with economic and environmental sustainability, and also to see how they work with new environmental legislations. In 2015 a new environmental legislation will be introduced, by the name Sulphur directive. The Sulphur directive entails a reduction in Sulphur dioxide emissions from ships where the emissions cannot exceed 0,1 percent. There are three alternatives to achieve the new environmental legislation, the use of Marine Gas Oil, LNG or scrubbers. All three alternatives will lead to increasing costs for the shipping industry. The three companies exerts its shipping traffic in the Baltic Sea, a sea that is highly sensitive to external impacts. In the study qualitative methods were used, three personal interviews and five telephone interviews. Five theories were used to understand how the companies work, their estimations and their decisions: Strategic Tourism Planning Process, the Triple Bottom Line, the COSO model, The Decision-making Process and Responsible Cruise Tourism. The results of the study show that all three companies are facing an uncertain economic sustainable future and the deciding factors will be technological development, fuel prices and competitiveness.