Made available in DSpace on 2015-03-05T17:04:36Z (GMT). No. of bitstreams: 0 Previous issue date: 20 / Nenhuma / Esta pesquisa propõe um método e um modelo matemático fundamentado na métrica Customer Lifetime Value para analisar conjuntamente as preferências e percepções dos consumidores, a relação destas preferências com o sistema de produção e potenciais ações de melhorias no processo produtivo. O método de pesquisa empregado apresenta três fases, a primeira explora a literatura na busca de elementos relevantes ao objetivo proposto. A segunda fase propõe o modelo matemático e o método de avaliação de melhorias e a terceira fase aplica as propostas em um contexto real. Essa aplicação possibilita a avaliação da validade prática dos resultados para a empresa analisada e a análise de viabilidade de utilização do modelo e do método. Os três pilares de sustentação do modelo são os consumidores de um dado mercado com as suas necessidades e percepções em relação aos bens e serviços, as características atribuídas pela produção e as regras para análise do impacto da adoção de diferentes melhorias no sistema produtivo sobre o v / This research aims to propose a method and a mathematic model based on a metric Customer Lifetime Value to analyze jointly the consumer’s preferences and perceptions, the relation between preferences and productive system and potential improvements on productive process. The applied research method shows three stages: the first one explores the literature to find relevant elements for the proposed objective; the second one aims the mathematic model and the evaluation method of improvements and the last one applies all proposals in a real case. This case study allows to analyze practiced results generated by the model and the method and to evaluate application viability analyses. The model is sustained by three fundamental elements: consumers, with their necessities and perceptions about the products and services desired; characteristics of the productive system; and rules to analyze the impact of adoption of different improvements on the productive on the Customer Lifetime Value. The method focuses on interf

The rapid integration of intermittent renewable energy sources (IRES) has caused a growing demand for power system flexibility on energy markets all over Europe. Being the only commercially proven large scale energy storage technology, pumped storage hydro power (PSHP) has by several studies been suggested as an efficient solution to miti­gate the impact of IRES. However, despite the perceived technical demand profit­ability remains as a major obstacle for PSHP development. In this study, a market requirement for PSHP profitability, defined in terms of price volatility, is pre­sented. Considering capital and operational expenditures as well as modelled potential price arbitrage revenues for a greenfield PSHP plant, it may be used as a tool for initial assessments of PSHP profitability in relation to market outlooks or modelled future prices. The results have further been used in a case study, where the price volatility required to motivate a restora­tion of the now decommissioned Swedish PSHP plant Juktan has been determined. The results show that the high capital expenditures characterising PSHP development do comprise in a high risk for developers; while feasibility depends on the sustainment of a highly volatile price climate during several decades, energy markets are often extremely uncertain.