The scope of the thesis is the completion of the analysis of marketing communication realised nowadays by slovak beer brand Zlatý Bažant (Golden pheasant). The theoretical part of this work is devoted to marketing, marketing communication and its trends. The practical part is devoted to the description and analysis of the marketing communication of Zlatý bažant.

The master thesis named "Marketing and communication strategy of SAP Czech Republic" analyses contemporary communication of the company, focusing on communication using social media. The thesis is divided into two parts. The theoretical part focuses on explanations of communication, marketing communication as a part of the marketing mix and in particular the specifications of social media. The second part of the thesis contains the analysis of the contemporary communication of the company and analyses communication using social media. The final chapter provides an evaluation of the potential use of social media in the communication strategy of SAP Czech Republic.

This thesis aims to establish the recommendations, proposals and procedures under which the company Mediaresearch will be able effectively use marketing communication and build a unique Corporate Identity. Through strong identity company will be able to influence its image among stakeholders. The theoretical part describes the different elements of corporate identity including the current trends. These components are then supplemented by appropriate research methods for the situation analysis. The theoretical part is followed by analysis of the company's market position. In addition to the analysis of current practices the findings of two internal employee surveys and interviews with the Board are used for the deduction of the recommendations. Each element of corporate identity is analysed separately and marketing recommendations are then drawn in wider context.

Thesis on the theme "Building up ASUS brand awareness among university students as a target group" is about an effective communication strategy aimed at specific target group. ASUS is one of the world's largest manufacturer of IT products with a very strong position in the Czech Republic. ASUS currently communicates the brand rather to other target groups. The communication to university students is very limited, there s practically no communication. This thesis will focus on ways to communicate with the university students.

I concerned with concept of marketing communication strategy from the point of view of firm's participation in trade fair. Theoretic part includes introduction to opportunities of marketing and marketing communication and defines meaning of trade fair within communication mix. Practical part describes preparing and presentation of the firm ESAB in trade fair, further I evaluate efficiency and success of the participation in trade fair which is based on my own experience and available data and documents. Last but not least, I offer definite proposal that could contribute to increase in efficiency of presentation and advise of other opportunities that firma ESAB could use when creating communication strategy.

Thesis is dealing with theoretical description of effective marketing communication and some its components. Practical part of the thesis is focused on the description of marketing campaign of the company SEAL Communication s.r.o. The result of the work is suggestion of marketing campaign for foreign markets of the firm. Moreover, the simulation of its realisation is also a part of the work.

The issue of managing customer relationship is very comprehensive and touches all processes in organizations. My diploma thesis focuses on benefits of CRM systems for improving effectiveness of marketing campaigns in retail segment of UniCredit Bank Czech Republic, a. s., a member of leading European financial institution UniCredit Group. Customer relationship management approach is analyzed on the example of a key marketing campaign that took place this year. The theoretical knowledge is compared with practical application in the different stages of the campaign management - planning, execution and evaluation by using CRM tools. The aim is to verify the current knowledge on customer needs, ability to deliver the right data to target potential clients, use of information technology for campaign management and results evaluation. As a conclusion the thesis provides a list of recommendations that should enhance efficiency of executed marketing campaigns and leverage value for the customer as a key factor for building a long-tern relationship between the bank and the client, which is a prerequisite to fulfill the basic objective of the company's existence -- profit maximization.

The target of this thesis is to analyse communication strategy of the best hairstylists on the territory of the Europian Union and Czech Republlic, catch actual communication trends and consequently and to apply them to the example of chosen hairdresser's and recommend some useful way how to communicate. One part of this thesis is a methodology of marketing and communication, that an practical analysis based on.

The aim of the dissertation on the theme "Analysis of the marketing communication of VF Czech company" is the evaluation of communication activities of the company VF Czech which is the distributor of Lee and Wrangler brands clothes in Czech Republic. Part of the dissertation is also description of particular marketing campaigns and theirs impact on retail sales and finding possible corrective measures. I evaluate the communication mix of VF Czech on the basis of comparison with its largest competitor, the Levi Strauss Prague company.

This thesis deal with problems of marketing communication in pharmaceutical industry.The thesis is separated on theoretical and practical part. Theoretical part concern importance of marketing communication, describe and compare of particular tools of communication mix. Practical part is concentrated on doctor's marketing survey and the evaluation of actual marketing propagation tools. The final chapter analyzes the position of pharmaceutical companies, it reveals the main problems and gives possible suggestions for solutions.