Brise is one of the oldest brands in air care category on the Czech market. The beginning is about this category and its progress in Czech republic and Slovakia. The main aim is to find out causes of Brise market share decreasing via analysis of marketing mix in comparison to competitive's marketing mix. Used methods are analysis and description. Recommendation which can help to Brise become the market leader are explained in conclusion.

Subject of this thesis is "Process of recognition and aquirement of a foreign market for Habla CZ, s. r. o. comapny". The aim is to criticize the feasibility of entering a slovakian market, which was preliminary chosen as prospective. The description of each step of a foreign market recognition and aquirement occupies the theoreticaly-metodological part of the thesis. Practical part adresses application of the theoretical steps in real case of Habla CZ company. The thesis includes prospective market analysis from both the macro environment and micro environment point of view. Form and strategy of entering the market is then chosen according to the results of the market analysis, appropriate usable marketing mix is composed. The feasability of supposed opportunity of entering the foreign market is qualified in the end and strategy and mothod of communication with bussines partners is suggested.

The dissertation is concerned with the analysis of the marketing mix of the czech cosmetic company Dermacol, in the concrete its products of firming care Enja Body Control Program. The objective is to review present application of marketing instruments and confront it with the opinion of consumers (design of product, comparison of czech anf foreign brands, price level, effectiveness of distribution and comunication etc.).

In the theoretical part of my thesis I am dealing with marketing planning, segmentation, targeting and positioning of a product in general. Further the marketing tools such as price, product, distribution and communication are introduced. The new chosen product cider is described together with its history, production and all famous cider brands around the world. The analytical part is introduced by the market survey, by the choice of a suitable supplier (cider making company located abroad) and by the analysis of the competitors. Finally the target group is presented together with the creation of the marketing mix for this particular product.

Primary aim of diploma paper "marketing mix analysis of MADETA company" is an analysis and description of marketing mix of MADETA company targeting to LIPANEK product range. Secondary aim is confirmation of theory that appropriately chosen marketing mix can positively affect targets of every business company.

The theses analyses the expansion of the german company meridian Neue Energien GmbH to the Czech market. The goal of this theses is to analyse the possibility of the company to suceed on the Czech market. This theses consists of five chapters, where the first, theoretical, explains the basic terms and the legislation. The second chapter is focused on the company, mainly on the entrance of the company on the czech market. The third chapter analyses the market, especially its strengths, weaknesses and opportunities and threats of the czech market. The fourth chapter analyses the competition on the market and company's marketing mix. The last, fifth, chapter is focused on the concrete future of the company on the Czech market. In the conclusion are summarized the outcomes of the analyses and assessed the chances of the company.

The diploma thesis discusses the importance of marketing mix adaptation in order to succeed in Indian market. It evaluates the most important differences of the market and their influences on marketing activities. Specific factors affecting the marketing strategy and marketing program result from analysis of external environment and Indian consumer recognition. Some practical examples of marketing mix adaptation of successful multinational companies are listed in the last chapter. Moreover, the theses should lead to reflection of real Indian market opportunities. At the first sight the market looks pretty attractive. Upon closer examination successful market penetration seems to be very difficult.

Subject of the final thesis is a product launch into the Czech market by company Pfanner, spol. s r.o. The main task is to analyse this launch of product called Kouzelné brčko by means of survey, revenue and cost analysis and defined goals of the company. Also consumer behavior and marketing mix was analyzed and evaluated.

This thesis analyzes product mix and marketing mix of the brand Vichy in the Czech market of dermocosmetics. The thesis is based on the method of scientific description and analysis. The conclusions are the main output of this work. The first part is theoretical and serves as a base for a practical part. The theoretical part focuses on the most important aspects related to the marketing mix analysis and portfolio analysis. The brand Vichy, market, industry of dermocosmetics and target audience are introduced in the practical part. This part also deals with several analyses (SWOT, marketing mix, brand portfolio, sales) with focus on the skin care product category. The practical part contains specific recommendations based on marketing and market analyses in the previous chapters.

This thesis deals with an analysis of marketing communication in two selected companies operating multiplexes. It is Premiere Cinemas Czech s.r.o and Cinestar s.r.o. The thesis is devided into a theoretical and practical part. Theoretical part focuses on marketing mix of services and particularly communication mix. Practical part compares marketing mix of both companies, their differences in individual parts and it aims at the tools of communication mix, especially sales support tools. This work also includes a questionnaire survey investigating whether respondents distinguish between individual companies and if they know and use sales support tools of multiplexes. Some recommendations have been suggested based on this.