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Beauty and the beach.Plunkett, Claudia Bernadette. January 2003 (has links)
This dissertation aims to interpret holiday imagery in the media, as a site of
South African cultural production, on the basis of newspaper images of local
white and black people published in the Natal Mercury from 1966 to 1996. A
strong historical approach (the history of the Western holiday) has been taken in order to analyze existing social structures relating to the holiday in South Africa, specifically gender, race and class. These social structures have been examined in depth, with the result of numerous interpretations being made about behaviour and the depiction of behaviour in the context of Durban beaches and leisure. / Thesis (M.A.)-University of Natal, Pietermaritzburg, 2003.
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Normative media theory and the rethinking of the role of the Kenyan media in a changing social economic contextUgangu, Wilson 06 February 2013 (has links)
This thesis, titled “Normative Media Theory and the Rethinking of the Role of
the Kenyan Media in a Changing Social Economic Context,” is a theoretical
study that discusses the role of normative media theory in shaping and guiding
debate on the role of the media and attendant policy making processes in a
changing Kenyan social economic context. This is done against the background
of acknowledgment of the general state of flux that characterizes normative
media theory in a postmodern, globalized and new media landscape.
The study thus extensively describes the Kenyan media landscape, with a view
to demonstrating how it has and is continuing to be transformed by a variety of
developments in the social economic set up of the Kenyan society. In order to
provide a theoretical basis for explaining these developments, the study then
indulges in an extensive theoretical discussion that presents a synthesis of
current arguments in the area of normative media theory. This discussion
fundamentally brings to the fore the challenges which characterizes normative
media theory in a changing social economic context and therefore the inability of
traditional normative theory to account for new developments in the media and
society in general. In an attempt to integrate normative media theory and practice, the study then
discusses (against the backdrop of theory) the views and opinions of key role
players in the Kenyan media landscape, in regard to how they perceive the role
of the media. Particular attention is given, inter alia, to matters such as media
ownership, media accountability processes, changing media and communication
technologies, a changing constitutional landscape, the role of the government in
the Kenyan media landscape, the place of African moral philosophy in explaining
the role of the media in Kenya, and the growth of local language radio. Finally, on the bases of theory, experiences from other parts of the world and the
views of key role players in the Kenyan media landscape, the study presents
several normative guidelines on how normative theory and media policy making in Kenya could meet each other, taking into account the changes occasioned by
globalization and the new media landscape. These proposals are essentially
made to enrich general debate on the role of the media in Kenya, as well as
attendant media policy making efforts. / Communication / D.Litt. et Phil. (Communication)
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Some principles of communicating effectively through press advertisements with BlacksKoekemoer, Ludi January 1978 (has links)
[Introduction] An investigation of relevant literature reveals numerous studies on the principles of effective advertising communications. These studies are based on work done overseas and may not apply to Blacks in South Africa. Pioneer advertising research into the Black market has been conducted in recent years by the University of South Africa's Bureau of Market Research (BM). The resultant data obtained indicated that communicating to the Black market should be treated separately from communicating to Whites in South Africa and further research is required on the effectiveness of advertising communications aimed at Blacks. This study was designed to supplement the research conducted by the Bureau of Market Research rather than to validate these findings.
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For the people : an appraisal comparison of imagined communities in letters to two South African newspapersSmith, Jade January 2013 (has links)
This thesis reports on the bonds that unify imagined communities (Anderson 1983) that are created in 40 letters prominently displayed on the opinions pages of the Daily Sun, a popular tabloid, and The Times, a daily offshoot of the mainstream national Sunday Times. An APPRAISAL analysis of these letters reveals how the imagined communities attempt to align their audiences around distinctive couplings of interpersonal and ideational meaning. Such couplings represent the bonds around which community identities are co-constructed through affiliation and are evidence of the shared feelings that unite the communities of readership. Inferences drawn from this APPRAISAL information allow for a comparison of the natures of the two communities in terms of how they view their agency and group cohesion. Central to the analysis and interpretation of the data is the letters’ evaluative prosody, traced in order to determine the polarity of readers’ stances over four weeks. Asymmetrical prosodies are construed as pointing to the validity of ‘linguistic ventriloquism’, a term whose definition is refined and used as a diagnostic for whether the newspapers use their readers’ letters to promote their own stances on controversial matters. Principal findings show that both communities affiliate around the value of education, and dissatisfaction with the country’s political leaders, however The Times’ readers are more individualistic than the Daily Sun’s community members, who are concerned with the wellbeing of the group. The analysis highlights limitations to the application of the APPRAISAL framework, the value of subjectivity in the analytical process, and adds a new dimension to South African media studies, as it provides linguistic insights into the construction of imagined communities of newspaper readership.
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A critical discourse analysis of strategies used to construct South African initiation schools in online news reports and discussion forumsFynn, Angelo 08 1900 (has links)
This thesis examines the discourse strategies used to construct initiation schools in online media and message boards. The focus is on understanding the tensions that come with enacting traditional practices in the face of modernity and its associated cultural expectations. The thesis describes the manner in which these tensions are constructed in text by the media in news reports and participants in discussion forums. While there is still debate around whether the internet will revolutionise public participation and create a digital utopia; the internet is acknowledged as one of the widest reaching sources of information and entertainment. Specifically, the internet provides a platform to challenge the traditionally top-down communication between the elite, who have privileged access to the media, and the general public, who were previously constructed as passive recipients of information. Using the male circumcision initiation rite, this thesis examines how the South African public discursively constructs the epistemic location of African traditions in South Africa. The study drew on a sample of news articles from the News24 site, the largest news site in South Africa, ranging from January 2008 to December 2013. A corpus of 62 articles were analysed using the Critical Discourse Analysis technique described by Teun van Dijk. The findings of the thesis were that the initiation rite is used as a rhetorical tool to argue for the abandonment of African cultural practices in favour of modern, Western influenced beliefs and values. The findings also indicate that the initiation rite is reduced to the act of circumcision in the media by focusing on the injury and deaths of the initiates and excluding the meaning of the rite as a meaningful cultural practice. The conclusion of the thesis challenges the epistemicide committed against the male circumcision initiation rite from within the Decolonial school of thought, which critically examines everyday interaction for universalising, normative language that aims to commit cultural epistemicide to reinforce the white, male, European, Christian traditions of masculinity. / Psychology / D. Litt. et Phil. (Psychology)
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'n Ondersoek van Afrikaanssprekendes se behoeftes aan Afrikaanse televisieprogramme : 'n gevallestudieGrobler, Johannes Marthinus 06 1900 (has links)
Text in Afrikaans / Hierdie studie ondersoek die behoeftes van Afrikaanse televisiekykers aan Afrikaanse
televisieprogramme te midde van die veranderinge wat sedert demokratisering aan die
Suid-Afrikaanse medialandskap plaasvind. Hierdie behoeftes word ondersoek by wyse
van 'n gevallestudie ender graad 10-leerders in Pretoria. Die gebruike- en
bevredigingsbenadering dien as teoretiese onderbou vir die studie en die invloed van 'n
aantal veranderlikes word ondersoek. Hierdie veranderlikes is televisiegerig (inhoud,
aanbod en struktuur van Afrikaanse programme), tegnologiegerig (nuwe mediategnologiee
socs satelliettelevisie en die Internet) en kykergerig (sosio-kulturele, persoonlike en
demografiese faktore). Die studie bevind dat daar 'n verband is tussen hierdie
veranderlikes en respondente se behoeftes aan Afrikaanse televisieprogramme. Die
studie bevind dat Afrikaanse programme nie respondente se behoeftes bevredig nie.
Nuwe mediategnologiee verbreed respondente se sosio-kulturele horlE;onne sodat hulle
gemaklik met programme in Engels omgaan. Te midde van die toenemende aanbod van
oorsese programme in Engels, neem die behoefte aan Afrikaanse programme af. / This study investigates the need for Afrikaans television programmes among Afrikaans
viewers in the changing media environment in South Africa. Needs are studied by means
of a case study among grade 10 learners in Pretoria. The uses and gratifications
approach serves as the theoretical framework of the study and a number of variables are
investigated. These variables are television driven (supply, content and structure),
technology driven (new media technologies such as satellite television and the Internet)
and viewer driven (socio-cultural, personal and demographic factors). The study finds that
there is a connection between these variables and the need for Afrikaans programmes
among respondents. The supply, content and structure of Afrikaans programmes do not
gratify respondents' needs. New media technologies broaden respondents' socio-cultural
horizons, enabling them to comfortably watch English programmes. Amidst the increasing
supply of overseas programmes in English, the need for Afrikaans programmes is
diminishing / Communication Science / M. A. (Kommunikasiekunde)
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A critical discourse analysis of strategies used to construct South African initiation schools in online news reports and discussion forumsFynn, Angelo 08 1900 (has links)
This thesis examines the discourse strategies used to construct initiation schools in online media and message boards. The focus is on understanding the tensions that come with enacting traditional practices in the face of modernity and its associated cultural expectations. The thesis describes the manner in which these tensions are constructed in text by the media in news reports and participants in discussion forums. While there is still debate around whether the internet will revolutionise public participation and create a digital utopia; the internet is acknowledged as one of the widest reaching sources of information and entertainment. Specifically, the internet provides a platform to challenge the traditionally top-down communication between the elite, who have privileged access to the media, and the general public, who were previously constructed as passive recipients of information. Using the male circumcision initiation rite, this thesis examines how the South African public discursively constructs the epistemic location of African traditions in South Africa. The study drew on a sample of news articles from the News24 site, the largest news site in South Africa, ranging from January 2008 to December 2013. A corpus of 62 articles were analysed using the Critical Discourse Analysis technique described by Teun van Dijk. The findings of the thesis were that the initiation rite is used as a rhetorical tool to argue for the abandonment of African cultural practices in favour of modern, Western influenced beliefs and values. The findings also indicate that the initiation rite is reduced to the act of circumcision in the media by focusing on the injury and deaths of the initiates and excluding the meaning of the rite as a meaningful cultural practice. The conclusion of the thesis challenges the epistemicide committed against the male circumcision initiation rite from within the Decolonial school of thought, which critically examines everyday interaction for universalising, normative language that aims to commit cultural epistemicide to reinforce the white, male, European, Christian traditions of masculinity. / Psychology / D. Litt. et Phil. (Psychology)
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'n Ondersoek van Afrikaanssprekendes se behoeftes aan Afrikaanse televisieprogramme : 'n gevallestudieGrobler, Johannes Marthinus 06 1900 (has links)
Text in Afrikaans / Hierdie studie ondersoek die behoeftes van Afrikaanse televisiekykers aan Afrikaanse
televisieprogramme te midde van die veranderinge wat sedert demokratisering aan die
Suid-Afrikaanse medialandskap plaasvind. Hierdie behoeftes word ondersoek by wyse
van 'n gevallestudie ender graad 10-leerders in Pretoria. Die gebruike- en
bevredigingsbenadering dien as teoretiese onderbou vir die studie en die invloed van 'n
aantal veranderlikes word ondersoek. Hierdie veranderlikes is televisiegerig (inhoud,
aanbod en struktuur van Afrikaanse programme), tegnologiegerig (nuwe mediategnologiee
socs satelliettelevisie en die Internet) en kykergerig (sosio-kulturele, persoonlike en
demografiese faktore). Die studie bevind dat daar 'n verband is tussen hierdie
veranderlikes en respondente se behoeftes aan Afrikaanse televisieprogramme. Die
studie bevind dat Afrikaanse programme nie respondente se behoeftes bevredig nie.
Nuwe mediategnologiee verbreed respondente se sosio-kulturele horlE;onne sodat hulle
gemaklik met programme in Engels omgaan. Te midde van die toenemende aanbod van
oorsese programme in Engels, neem die behoefte aan Afrikaanse programme af. / This study investigates the need for Afrikaans television programmes among Afrikaans
viewers in the changing media environment in South Africa. Needs are studied by means
of a case study among grade 10 learners in Pretoria. The uses and gratifications
approach serves as the theoretical framework of the study and a number of variables are
investigated. These variables are television driven (supply, content and structure),
technology driven (new media technologies such as satellite television and the Internet)
and viewer driven (socio-cultural, personal and demographic factors). The study finds that
there is a connection between these variables and the need for Afrikaans programmes
among respondents. The supply, content and structure of Afrikaans programmes do not
gratify respondents' needs. New media technologies broaden respondents' socio-cultural
horizons, enabling them to comfortably watch English programmes. Amidst the increasing
supply of overseas programmes in English, the need for Afrikaans programmes is
diminishing / Communication Science / M. A. (Kommunikasiekunde)
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