While research on entrepreneurship education increased along with the number of programs, little is known about whether students value certain components of entrepreneurship education differently based on their career choice. In this thesis, we want to close this gap by investigating whether there is a difference in the perception of the learning experience among graduates of an entrepreneurship program who chose employment versus those who became business owners. Using comparative analysis, we examined a survey among 93 alumni of the master’s program in entrepreneurship at Uppsala University between 2014 and 2022. Our findings indicate that the program is applicable regardless of the career chosen. However, the level of applicability varies throughout different course concepts and theories. We also noted differences in where the alumni put emphasis and found that contextual factors might influence the effectiveness of entrepreneurship programs. This research contributes to understanding the applicability of entrepreneurship education programs depending on career preferences and gives insights into the relevance and effectiveness of such programs. This study provides relevant implications for universities offering entrepreneurship education and future students considering them based on their career preferences.

In the first section, the concept of a marketing complex and its significance for the company's activities are revealed, the main advantages and disadvantages of using intelligent technologies in marketing are described, and the problem of finding an effective channel for attracting customers is revealed and updated. The second section describes the industry of higher professional education, provides a comparative analysis of the channels for attracting applicants, and describes the channels used. Examples of the use of chatbot technology for business process automation are presented, the activities and structure of the Department of MUS Urfu are developed and described, the AS-IS model is created, which highlights the problem of choosing the most effective channel for attracting applicants, and then the TO-BE model is created. The third section is composed of Charter and project plan for creating a chat bot to attract students to the graduate program of the Department of the ICC, Urfa, analyzed competitive advantages and possible threats of the project, written marketing and organizational plans for the project calculation of the economic efficiency of the project, step by step described the process of project implementation. The terms of reference for development, the algorithm and screenshots of the development process, according to the planning, are given in appendices 1-4. / В работе приведено описание отрасли высшего профессионального образования, произведён сравнительный анализ каналов привлечения абитуриентов, описаны применяемые каналы. Представлены примеры применения технологии чат-бот для автоматизации бизнес-процессов, разработана и описана деятельность и структура кафедры МУС УрФУ, создана модель AS-IS, в которой выделена проблема, заключающаяся в выборе наиболее эффективного канала привлечения абитуриентов, далее создана модель TO-BE. Составлены устав и план проекта по созданию чат-бота для привлечения абитуриентов на программу магистратуры кафедры МУС УрФУ, проанализированы конкурентные преимущества и возможные угрозы проекта, составлен маркетинговый и организационный планы проекта, произведён расчёт экономической эффективности проекта, поэтапно описан процесс реализации проекта.

<p dir="ltr">Historically, teaching first-year composition has been integral to graduate education in English and writing studies (Latterell, 1996). However, as best practices for teaching writing evolve, so do practices for training graduate students to teach it. Graduate instructor training (GIT) now encompasses not only writing pedagogy education (WPE), but also professional development and mentoring for careers both in and outside of academia. To date, research has focused on GIT programs sited at institutions that house doctoral programs, leaving out most master’s-granting institutions, even though they are far more numerous and serve many students. These institutions serve student populations with varied career goals, especially now as the purpose of a master’s degree in English and writing studies is evolving (Strain & Potter, 2016). </p><p dir="ltr">I conducted a three-phase study designed to highlight graduate instructor training programs for first-year composition at master’s-granting institutions in the United States. In my first phase, I developed a database of all master’s-granting institutions with English and writing studies programs (476 institutions) utilizing NCES, Carnegie Classification, and publicly available website data. I then surveyed writing program administrators (WPAs) and other faculty in the programs (n=41) that employed graduate student instructors (GSIs), focusing on program conditions, the first-year composition course, and the responsibilities of GSIs. In phase three, I conducted interviews with faculty (n=13) to gain more insight on curricular and administrative choices within their institutional contexts. My results show that faculty design curricula, training, and mentoring prioritizing students’ needs. WPE serves as pedagogical preparation and as a site of disciplinary enculturation. Participants share a desire for more resources that focus on designing curricula and programs within limited institutional resources. Additionally, as a discipline we need more comprehensive methods for documenting programmatic practices.</p>