Introduction: In today’s contemporary society individuals can use multiple media- channels to find civic information. Civic information should reach all groups of society and according to previous research young people are relatively hard to reach with this type of information. Purpose: The purpose of this study is to investigate how young, highly educated individuals in Sweden are using media channels to find and take part in civic information, the expectations they have of the information and if they consider that they need to participate in public discourse. Methodology: In this qualitative study we had a hermeneutic perspective with an abductive approach. We have collected our empirical material by doing interviews with 15 respondents. The respondents are students and were chosen based on both their knowledge and their interest in media and communication since we were looking for a broad view on the subject. Conclusion: Through this study we discovered that young individuals mainly use the social-media channel Facebook to get updated on civic information. Facebook offers easily accessible information and also expose the information, which our respondents prefer. Through this study we found that young individuals expect information to be easily accessible and want to be exposed to it. We also found that young individuals find it important to be able to participate in public media-channels. In conclusion we found that social-media channels are the most used and preferred channels by young individuals when it comes to civic information.

<p>ABSTRACT</p><p>Title: How do you get the students to listen? – A study of Academic Works communication towards students (Hur får du en student att lyssna? – En studie av Academic Works kommunikation mot studenter)</p><p>Number of pages: 38 (41 including enclosures)</p><p>Author: Fredrik Hansson</p><p>Tutor: Peder Hård af Segerstad</p><p>Course: Media and Communication studies C</p><p>Period: Autumn 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University.</p><p>Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.</p><p>Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.</p><p>Main results: The main result can be summarized as:</p><p>· Academic Works communications have a lot of resemblance with the papers presented theory.</p><p>· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student’s awareness and knowledge of the company.</p><p>· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work. Despite this, only a few percents of the students participating in the questionnaire are working or have ever worked for Academic Work.</p><p>Keywords: Communication, students, Academic Work, target audience, strategies, message, media channel.</p>

ABSTRACT Title: How do you get the students to listen? – A study of Academic Works communication towards students (Hur får du en student att lyssna? – En studie av Academic Works kommunikation mot studenter) Number of pages: 38 (41 including enclosures) Author: Fredrik Hansson Tutor: Peder Hård af Segerstad Course: Media and Communication studies C Period: Autumn 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University. Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students. Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University. Main results: The main result can be summarized as: · Academic Works communications have a lot of resemblance with the papers presented theory. · Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student’s awareness and knowledge of the company. · A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work. Despite this, only a few percents of the students participating in the questionnaire are working or have ever worked for Academic Work. Keywords: Communication, students, Academic Work, target audience, strategies, message, media channel.

Media channels play an important role in the flow, construction, and curation of knowledge in software development. Understanding how developers use media channels is key to improving developer practices and supporting channel evolution. In this thesis, I investigate the way developers use media channels to curate knowledge within the R software development community. By applying a case study methodology consisting of mining archival data and survey methods, I investigate the R community on Stack Overflow and the R-help mailing list, using a qualitative approach. The findings reveal that Stack Overflow and mailing lists foster knowledge co-construction differently---crowd-sourced and participatory respectively. Furthermore, developers use actively both channels to optimize knowledge exchange and curation. My thesis contributes to the understanding of knowledge curation by developer communities, and describes a model for a systematic comparison of two or more media channels, within a community of practice. This model allows knowledge categorization and can be used in future studies to explore knowledge flow within multiple media channels. Moreover, based on my observations in conjunction with the survey data analysis, I extracted a set of recommendations to assist practitioners in the use of multiple Question and Answer (Q&A) channels. / Graduate

Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them. The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance of communicatewith the market. To find this out, interviews have been conducted with tree differententrepreneur, all located in Jämtland. The theory’s that has been used is strategiccommunication, public relations, market communication, media channels, socialmedia and target groups.The result shows that all companies think that thecommunication with the market is an important part in the work with the company.The communication gets the business a chance to be seen and it becomes more easilyto create relationships with the stakeholders. In order to promote their businesses,they use advertising, social media and websites. The conclusion of the study is thatcommunication is very important for companies. It is easy to communicate butdifficult to succeed because it´s many things the companies must take into account.There should be a strategy and a clear picture of what should be communicated andin what way. That is how they will succeed in the best way. / Turismen är en växande industri som drar in stora summor pengar varje år, utbud avaktiviteter ökar och människor reser idag mer än någonsin förut. Samtidigt väljer fleroch fler att flytta från landsbygden in till större städer, men när människor reser villde besöka lugnare platser som kan erbjuda upplevelser i naturen . Detta är något somturistföretag som finns på landsbygden har stor nytta av . Men då utbudet är stort,blir det viktigt för turistföretagen att kommunicera med marknaden så att besökareväljer att besöka just dem. Syftet med denna uppsats är att undersöka vilka mediekanaler och vilka målgrupperturistföretag använder sig av samt hur de ser på betydelsen av att arbeta strategisktmed marknadskommunikation. För att ta reda på detta har intervjuer gjorts med treolika entreprenörer, alla i Jämtland. Teorierna som används är strategiskkommunikation, public relationer, marknadskommunikation, mediekanaler, socialamedier och målgrupp. Resultatet visar att alla de intervjuade tycker attmarknadskommunikation är en viktig del i arbetet med företaget. Med hjälp avkommunikation får verksamheterna en chans att synas och de kan enklare skaparelationer med sina intressenter. För att kommunicera använder de annonsering,sociala medier och webbplatser. Slutsatsen av undersökningen är attmarknadskommunikationen är väldigt viktigt i arbetet med företagen. Attkommunicera är något som alla kan göra men det är desto svårare att lyckas då det ärflera faktorer företagen måste ta hänsyn till. Det bör finnas en strategi och en klarbild av vad som ska förmedlas och på vilket sätt. Detta för att lyckas på bästa sätt.

The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...