This research seeks to address the issue of media consumption and the formation of diaspora identity within second and third generation British-born residents of Pakistani origin. In recent years there has been much debate centred on this group within the context of domestic and wider international geopolitics of winning hearts and minds, the ‘war on terror’ and the rise of the internet and social media as unrestricted spaces of self-expression. This has had a profound impact on the sense of belonging that transcends national boundaries and becomes a more transnational experience creating new communities of interest. The role of the media and other forms of communication may be a key or important determinant in how these groups, represented by the Pukhtoon and Punjabi in this study, not only see themselves but view representation of their identify and sense of self to a wider public arena. The perceived relationship between Islam and the ‘war on terror’ as formed by the media has had a profound impact on perceptions and mindsets of many of the diaspora. New technology has created a new smartphone generation able to reassess and reaffirm their emerging hybridity set within a new discourse of equal rights and respect for cultural and religious values within a transnational context.

Thesis (Ph. D.)--University of Texas at Austin, 2006. / Vita. Includes bibliographical references.

This research seeks to address the issue of media consumption and the formation of diaspora identity within second and third generation British-born residents of Pakistani origin. In recent years there has been much debate centred on this group within the context of domestic and wider international geopolitics of winning hearts and minds, the ‘war on terror’ and the rise of the internet and social media as unrestricted spaces of self-expression. This has had a profound impact on the sense of belonging that transcends national boundaries and becomes a more transnational experience creating new communities of interest. The role of the media and other forms of communication may be a key or important determinant in how these groups, represented by the Pukhtoon and Punjabi in this study, not only see themselves but view representation of their identify and sense of self to a wider public arena. The perceived relationship between Islam and the ‘war on terror’ as formed by the media has had a profound impact on perceptions and mindsets of many of the diaspora. New technology has created a new smartphone generation able to reassess and reaffirm their emerging hybridity set within a new discourse of equal rights and respect for cultural and religious values within a transnational context.

Author: Raffael Antonio Title: The politics are a joke - a qualitative interview analysis about the view of media consuments on memes and Greta Thunberg.   The purpose of this study is to look closely at the media consumers and their views on political memes and how other consumers and producers on social media are producing Greta Thunberg as a political figure by the help of memes.    The analysis has been done by qualitative semi-structured interviews with people as regular social media consumers. This was made by an interview guide with semi-structured questions about political memes, politics on social media and how Greta Thunberg is produced by meme creators according to the consumers.    The results have shown that there are two groups when it comes to Greta Thunberg on social media; the ones who are disliking her and the ones who stand up for her. These groups are based on opinions, political views and different generations which are also seen among the meme creators and what type of memes they made. Those who are disliking Thunberg, do it for different main reasons, such as age, origin of family and political beliefs.    Memes also matter in this study because of its format in picture and text, which give consumers an idea of the meme creator and its beliefs. Results also show that the behaviour of memes reflect society on different levels, political beliefs as an primary example. / Skriven av: Raffael Antonio Titel: Politiken är ett skämt – en kvalitativ intervjustudie om mediekonsumenters syn på politiska memes och Greta Thunberg   Syftet med denna studie är att titta närmare på mediekonsumenterna och deras syn på politiska memes och hur andra konsumenter och producenter på sociala medier producerar Greta Thunberg som en politisk figur med hjälp av memes.   Analysen har gjorts genom kvalitativa semistrukturerade intervjuer med människor som vanliga sociala mediekonsumenter. Detta gjordes av en intervjuguide med semistrukturerade frågor om politiska memes, politik på sociala medier och hur Greta Thunberg produceras av memeskapare enligt konsumenterna.   Resultaten har visat att det finns två grupper när det gäller Greta Thunberg om sociala media; de som ogillar henne och de som står upp för henne. Dessa grupper är baserade om åsikter, politiska åsikter och olika generationer som också ses bland memen skapare och vilken typ av memes de gjorde. De som ogillar Thunberg, gör det för olika huvudskäl, till exempel ålder, familjens ursprung och politiska övertygelser.   Memes spelar också roll i denna studie på grund av dess format i bild och text, som ger konsumenterna en idé om meme-skaparen och dess övertygelser. Resultaten visar också att mönstren som visas i memes, återspeglar samhället på olika nivåer, politiska övertygelser som ett primärt exempel.

The presence of social media, the growing base of their users and the time they spend on them fundamentally changes the process of media consumption before the emergence of Web 2.0. Instagram is one of these social networks, whose popularity is still growing. Another of the platforms, which was primarily created to connect people with each other and make it easier for them to communicate with each other, is now, thanks to its demonstrable potential to reach many people, an advertising space that advertisers use extensively. Social media has thus expanded the offer of advertising channels used so far to address the target publication, including lifestyle magazines. Together, these two types of media are the representatives of traditional and new media which are resemble each other for its type of content they offer. They both serve as an entertaining tool for the readers. The questions that this work seeks to answer are whether young users who were born or partially grew up in the digital age are beside being Internet users on a daily bases from an early age also readers of press, in this case, specifically lifestyle magazines. Second question is how they perceive advertising in both types of these media and which of these two is more suitable for advertising placement. Even though young people...