This diploma theses attempts to find answers to the question: How does the media represent environmental activists? Using the anti-logging protests in Šumava National Park that resulted in blockades in 1999 and 2011 as an example. The author tries to capture the background of the affair, and the view of Czech society towards environmental activists, which is significantly influenced by the media. The analytical part combines qualitative and quantitative research methods based on content analysis of two selected daily news sources (Mladá fronta Dnes and Právo). Emphasis is given to the dynamics of the affair, which is why longer time periods are analyzed, comprising one year before and two years after each blockade. Key words: Šumava, media, environmental activists, blockade, content analysis

"Representation of nuclear energy in media in the period before and after the accident in Fukushima" This master's thesis examines media representation of nuclear energy within one year before and one year after the Fukushima Nuclear Disaster. The sample of news was selected from the print edition of the two main Czech dailies - MF Dnes and Právo. The method used in the thesis is content analysis. In the first part, some of the main theories of media studies (agenda setting, stereotypes, framing, and moral panic) and mechanisms which single news are constructed by (news values, access to news, primary defining, and gatekeeping) are introduced. In the second part, shift in both the focus of the media on the issue of nuclear energy and utilizing of the selected mechanisms of construction of the news is examined. In conclusion, the thesis identifies how the representation of the nuclear energy is constructed in the above said dailies over the period given before and after the Fukushima nuclear disaster.

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The aim of this thesis was to assess the gaps and deficits in the mental health care staffing and related prescription drug or therapeutic intervention availability in Venezuela using media content analysis. This thesis also assessed the measures suggested by Venezuelan medical professionals for addressing the population's needs for mental health services amid the nation's crisis. The shortage of mental health care in Venezuela was assessed because various stressors, including life events, chronic stressors, and daily hassles, are substantially less than optimal among Venezuelans. The mental health consequences of these factors, along with the detrimental psychosocial demands commonly faced by Venezuelans, was explored within this study. Such an investigation is critical in light of the poor prioritization of intangible mental health care within the already inadequate health care system existing in Venezuela. The used media content included newspapers and periodicals published in Venezuela and foreign newspapers covering the medical crisis in Venezuela, published or posted interviews with Venezuelan medical personnel describing the health care crisis, social media posts involving requests for or availability of medicine and services, and social media posts of videos or images as visual testimony of the crisis. Coder reliability was assessed, and descriptive and inferential statistical tests were implemented for deductive analysis of the study's results and to find possible answers to the presented research questions.

The role of collaboration within conservation is of increasing interest to scholars, managers and forest communities. Collaboration can take many forms, but one under-studied topic is the form and content of public discourses across conservation project timelines. To understand the discursive processes that influence conservation decision-making, this research evaluates the use of collaborative rhetoric and claims about place within discourses of conservation in the Adirondacks. Local newspaper articles and editorials published from January 1996 to December 2013 and concerning six major conservation projects were studied using content analysis. Results show that collaborative rhetoric increased during the study period, and conflict discourses declined, in concert with the rise of collaborative planning efforts. Data also show an increasing convergence between conservation sponsors and local communities regarding the economic benefits of conservation and the importance of public participation. The study has value in examining representations of place and media claims-making strategies within conservation discourses, an important topic as natural resource managers increasingly embrace community-based natural resource management.

This study presents research of role of title photographs in selected czech and foreign daylies. Theoretical part introduces visual culture concepts and role of photographic images in journalism, specificity of photojournalism, photographic genres and title photographs. Next part is dedicated to concept of new values, going from original Galtung / Ruge's taxonomy to contemporary revisited version of Harcup / O'Neill's. The last theoretical chapter introduces concept of gatekeeping and picture editor as visual gatekeeper. The practical part of this study is examining title photographs of 8 czech as well as foreign journals in 4 week long period. I am using method of content analysis, based on paper The content analysis of visual images and Gillian Rose's book Visual analysis. In my study I had applied news values to photographic materials. I chose combination of original Galtung / Ruge's concept together with Harcup / O'Neills contemporary revision, putting attention to entertaining aspects of media contents. The other paramteres I was following in my study were origin, size, topic, theme, negativity, orientation, gender content, etc. As a result I did find that there is very common way how dailyes handle with title photographs, which are having special status among other visual materials. There is...

The goal of this study is to explore how Czech printed media referred about online social network Facebook from its founding till the period when number of Czech users reached approximately one million. Contend analysis is being used as a research method. Covered period is from September 2005 until end of July 2009. The study is grounded in the diffusion of innovation theory as well as in the social-constructivist view on media. Previous foreign studies with a similar topics are also presented in the theoretical part. Methodological part deals with the method of content analysis and presents research questions as well as the research sample. Analytical part presents results of the research, relates them to the theoretical standpoints and puts them into historical context. Findings show that during observed period there were changes in the way and intensity how Facebook was presented and that there could be found themes that Facebook was predominantly associated with.

Author of this thesis elaborates the topic of current Polish minority press in the Czech Republic through the media studies view. The thesis describes current structure of the Polish-language press in the Czech Republic. Part of the work consists of content analysis of periodicals Głos Ludu (Voice of the People) and Zwrot (Turnover). These periodicals are playing an important part in the process of emancipation and cultural life of the Polish minority, and thus represent a very specific segment of the Czech media environment. What are the particular specifics is a question the thesis is trying to answer. Powered by TCPDF (www.tcpdf.org)

Literature has identified the need to study socially pervasive ICT in context in order to understand how user acceptability of innovation varies according to different inputs. This thesis contributes to the existing body of knowledge on innovation studies (Chapter 2) and proposes a methodology for a conceptual model, for representing dynamic contextual changes in longitudinal studies. The foundation for this methodology is the 'Price of Convenience' (PoC) Model (Chapter 4). As a theory development Thesis, it deals with two related studies of socially pervasive ICT implementation: (1) voluntary adoption of innovations and (2) acceptance of new socially pervasive and ubiquitous ICT innovations (Chapters 6 and 7).

Literature has identified the need to study socially pervasive ICT in context in order to understand how user acceptability of innovation varies according to different inputs. This thesis contributes to the existing body of knowledge on innovation studies (Chapter 2) and proposes a methodology for a conceptual model, for representing dynamic contextual changes in longitudinal studies. The foundation for this methodology is the 'Price of Convenience' (PoC) Model (Chapter 4). As a theory development Thesis, it deals with two related studies of socially pervasive ICT implementation: (1) voluntary adoption of innovations and (2) acceptance of new socially pervasive and ubiquitous ICT innovations (Chapters 6 and 7).