The goal of the Dissertation is to demonstrate what picture of science was created by the journal Lidové noviny on pages of its science supplement from 2012 to 2014. The theoretical part of the Dissertation has summarized a state of up-to-now research into the science journalism and it has conducted a survey of transfer of information about science to the civil society, it has described genre of the cience journalism, it has presented both concept of news value and the issue of creation of media picture of science. The subsequent part is based on the method of quantitative analysis of content. In this part, the Dissertation has engaged in analysis of specific characteristic of the science journalism on pages of the journal Lidové noviny and media image on science which had been created by this journal. In the final part, there have been discussed results of the analyses namely in the perspective of concepts, which have been presented in the theoretical part of the Dissertation.

This study investigates a Facebook page named Sŭweden nyusŭ, which stands as an example of ethnicmedia targeting Koreans living in Sweden. Having gatekeeping theory as the theoretical frameworkand using a quantitative-qualitative media content analysis, the study looks at what news topics andnews sources are most used by the page, whether and how the news are presented objectively orsubjectively, as well as how the page’s followers react to the page’s content and how the page’sadministrator deals with these reactions. The study found that news topics related to economy andpolitics are the most prevalent, while the daily Dagens Nyheter is the most cited news source. Some ofthe news stories are presented subjectively, and the followers’ reactions are in general positive butalso inquiring and occasionally even negative and critical. The administrator usually tries to cater forthe followers’ demands and questions, but sometimes ignores or even questions their remarks. As thestudy also has the general goal of getting insight into the Korean community in Sweden, the findingssuggest the following. Firstly, Sŭweden nyusŭ compensates for what the community’s few existingethnic media channels lack. Secondly, some Koreans in Sweden who lack Swedish language skillsmay even be considered poorly integrated into the Swedish majority society. However, as forKoreans’ level of integration into the Swedish majority society, further research is needed in order toconfirm what the actual state is. The study therefore recommends more research to be conducted onthis topic, as well as on the subject of ethic media in Sweden in general.

In this paper I argue that in a mediatized Australia, where media are increasingly constructing society and culture as a whole, racializing frames used by Melbourne newspapers The Age and Herald Sun during a two-month period in 2018 contribute to the continued ‘othering’ of the ‘highly visible’ Sudanese-Australian and Sudanese refugee communities, and the erosion of the policy, and lived reality, of multiculturalism in Australia. Building upon the existing extensive body of research about the representation of refugee groups in Australian media, I use media framing theory to inform my analysis. In order to understand what media frames the Melbourne print media constructed around the ‘African gang crisis’ in 2018 I chose to conduct a quantitative and qualitative content analysis of the types of sources used, and the quotes referenced, within the news articles. The analysis shows that ‘the media’ cannot be treated as one homogenous ‘sense-making’ group, as latent patterns of dominating source types as used by each newspaper point to specific ‘newsroom frames’ for each outlet. These ‘newsroom frames’ should be taken into account when exploring the media frames and, specifically, the role of racializing frames, in understanding the ‘othering’ of black Sudanese people in Australia in relation to the country’s ‘white majority’. Only with this understanding can we begin to dismantle the lingering impact of the country’s ‘White Australia Policy’ past and make multiculturalism the solid foundation of Australia’s future.

The diploma thesis deals with medial images of selected events of the Ukraine War and their comparison in selected Ukrainian, Russian and Czech media. The aim of the diploma thesis is to identify, describe and compare medial images of key events of the Ukraine War in selected intelligence portals with various political orientation. The assumption is that there probably exist alternatives in opinion of the official Russian position in the frame of the Ukrainian and Czech media discourse. The first part of the thesis deals with theoretical concepts that are connected with propaganda and state-organised communication, and specifies the differences among them. Furthermore, a design of the research is introduced. The analytical part provides results and the content analysis detections in medial statements that were published in selected media between 20th February 2014 and 31st December 2014. The conclusion summarises the main detections of the research and their assets in the field of a propaganda survey.

This study focuses on Alexandria Ocasio-Cortez, the U.S. Representative for New York's 14th Congressional District, and how news media portray her based on her gender, age, and ethnicity, which still play essential roles in the political system in the United States. The analysis of previous academic research, newspaper articles from the New York Times and the Washington Post (June 1, 2018 to June 30, 2019) and framing and feminist theories are used to evaluate coverage of Alexandria Ocasio-Cortez. The newspaper stories are examined based on the framing of traits including being the youngest woman ever elected to Congress, being Latina, and being one the most progressive politicians in the Congress. The main objective of this study is to shed light on a topic that at this moment in time is more relevant than ever because the 116th Congress has the highest number of women and women of color in U.S. history. I examine media coverage that Rep. Alexandria Ocasio-Cortez receives for stereotypical frames, so that, overall, all women running or holding public office may receive unbiased and more balanced media coverage. This study also intends to hold media outlets accountable for the way they portray different candidates because it has a significant influence on the voting population.

This thesis is about development of Czech media market after 1989 in the context of political economy of the media. It tries to find practical impacts of the pressures of commercial sphere on media content in Czech serious daily press, on the basis of theories applied in the research part of the work. These pressures include media owners and media market ownership concentration, advertisers, expert opinions makers and think-tanks and public relations. A quantitative content analysis and journalists interviews are used for this purpose. The results confirm an existence of commercial influences in Czech dailies, especially from advertisers. A significant dominance of opinions supporting right-wing (conservative) thoughts has been also confirmed. Brought knowledge and research findings both leave and open substantial space for a future research of this topic.

The diploma thesis The Břeclav's lie: Ethical Frontiers of Working with Sources and the Social Construction of Reality Created by the Media focuses on methods used by news media for creation of contents (about particular minority) and their ability to influence social processes according to which form for their contents they choose. The thesis si divived into four parts. In the first part of the thesis, the main focus is mainly on theory and concepts which are relevant for understanding other parts of the thesis, mainly the fourthone. Author focuses dominantly on respected paradigm of role of media in contemporary society and stereotypes as a necessary substance of media work. Second part established a line between theoretical and practical parts of the thesis. It describes ethical norms used for information handling not only when minorities are in the game. Routines as strong determinant in process of creating of media contents are analysed, as well as related polls and research focusing on impact on audience with particular focus on reliability and accountability of those sources. Data on size of the audience is mentioned as well. Third part consists of role of Roma minority in the Czech society regarding categorisation of thematic frameworks. This chapter involves parts on ethnicity as a tool of...

Title: Media Image of the Kolocová - Sluková Beach Volleyball Team from the National Press within the Context of the 2012 Olympics. Objectives: The main target of the thesis was to analyse media image of the beach volleyball team Kolocová - Sluková in the national press and the influence of the participation of the team in 2012 Summer Olympics in London on the media image in the national press. Methods: The first used method in the thesis was interview with beach volleyball players Kristýna Kolocová and Markéta Sluková. For the thesis was used Content analysis of the articles of national press and their supplements and national magazines in the period from 1st April 2011 to 15th of August 2013. There was used the Quantitative research Omnibus in the thesis too, number of respondents was 1017. Results: The thesis approved increase of the article frequency or media interest during and after participation of the team in the 2012 Olympic games, as well as character changes (size, themes etc.). Graphs and tables present the results of the analysis. Based on these results there are offered suggestions for the media communication of the team. Keywords: Beach volleyball, media, media image, Olympic games, content analysis, omnibus, interview.

Dissertation "Complex evaluation of a company media reputation and its development." focuses on topics of media reputation, media analysis and evaluation of communication activities. Against the existing theoretical background, its aim is to create, and verify the validity of, a new model for evaluation of media reputation of a firm. In line with the available academic works on the subject, the theoretical part of the dissertation defines the main concepts (reputation, media reputation, media content analysis), summarizes the main approaches to measuring the media reputation of organizations and describes their key advantages and disadvantages. The practical part contains a synthesis of the findings and proposes an integrated evaluation model, which reflects both the qualitative and quantitative criteria. Subsequently, the validity of the evaluation model and the applied individual approaches is verified through its application to the media performance of a particular enterprise, investment company Penta Investments in 2014. The application of the model to a specific case confirms that the proposed model is capable of measuring media reputation of a firm over a period of time and indicating deviations affecting the outcome, as well as evaluating the overall performance of communication targets of a...

This diploma thesis focuses on relations between a candidate and a political party and how these relations are influenced by political marketing and media. Political party TOP 09 and its leader Karel Schwarzenberg are studied during the political campaign preceding Czech legislative election in May 2010. The study is based on TOP 09's documents and interviews of Karel Schwarzenberg in Czech media. Theoretical part of this thesis is dedicated to concepts of political marketing, influence of media and models of communication. Content analysis compares themes and ways to speak about them used by the party and by Schwarzenberg. Qualitative analysis asks if the party can make use of Schwrazenberg for its own campaign and how strength and what sort of are relations between TOP 09 and its leader.