The thesis deals with the influence of marketing on the customer in the choice of food. It examines whether the influence of marketing prevails over customer´s own judgment about the choice of appropriate food for daily use in terms of monitoring its nutritional composition. The theoretical part deals with the basics of marketing, with a lot of attention being paid to food goods, food labeling, nutrition and the quality of food products, which can greatly affect the quality of life. The research was conducted through a questionnaire survey. The obtained data are processed in the form of tables and graphs, supplemented with verbal commentary. The validity of the set hypotheses is statistically evaluated and processed. Based on the results of the research, at the end of the thesis, the factors influencing the purchasing decision and the individual preferences of the respondents in the food selection are evaluated. The appendix provides an overview of practical information and general advice that should help shoppers to make choices when purchasing basic foods and to better understand the information given on individual product packaging.

Theme of this diploma work are news related to selected socialist and communist countries in the Czech press. Characteristic works are the specifics of media countries with the socialist (or communist) government in the Czech press. Theoretical work is beyond theory Frankfurt and Birmingham schools. The basis of the analysis work will stereotypes concerning the socialist and communist countries, the Czech news media contents. The findings will then be the basis for in-depth interviews with the news media workers and the staff representative bodies of the countries. The goal is to reveal the motives and the construction of stereotypes at the production of media content.

This thesis seeks to define the difference between commercial media and public service media, given the degree of tabloidization. The work is based on the assumption that the tabloid principles do not interfere only the commercial media, but due to the gradual development of the media industry they even penetrate the public service media. The work is focused on the reasons and forms of penetration by the tabloid media principles to the public. The theoretical section outlines the basic theoretical background and terminology to the topic of public service media and to the topic of tabloid principles. There are presented the characteristics of the tabloid media in the theoretical part, not only in theme but also in language. At first the methods used are presented in the analytic part and then work attempts to outline the current situation in the public service media, specifically on the example of radio broadcasting. The practical part of this thesis is based on the content analysis of media messages. Public media represents the Český Rozhlas 1 - Radiožurnál, concretely its news reports. This work not only tries to find the tabloid principles in broadcast of this media, but also try to make its comparison with the news of commercial media, represented by broadcasting station Radio Impuls. Aim of this work is to confirm or eventually to refute the assumption that public service media in the Czech Republic are affected by some degree of tabloidization in the form of penetration of tabloid principles.

En 2010, les Ivoiriens organisaient une élection présidentielle au sortir d’une décennie de guerre civile. Depuis lors, ces élections défraient la chronique, en raison de leur issue critique : crise postélectorale meurtrière en 2011, réconciliation nationale poussive et, depuis 2016, mutineries dans les rangs d’une armée composite et de transition. La présente étude considère ces élections ivoiriennes de 2010 comme un objet d’étude scientifique et se consacre à la communication politique de campagne de trois « grands candidats » : Henri Konan Bédié du Parti Démocratique de Côte d’Ivoire (PDCI), Laurent Gbagbo de la Majorité Présidentielle (LMP) et Alassane Ouattara du Rassemblement Des Républicains (RDR). L’objectif scientifique est ici de déterminer les différents axes de communication partisane, qui éclairent le profil sociopolitique et le comportement de l’électeur ivoirien aux présidentielle de 2010. Plus spécifiquement, nos investigations sont consacrées, d’une part, à la détermination de l’électorat ivoirien dans sa composition sociale, politique et culturelle, mais aussi psychosociologique. Cet électorat est ici défini en termes d’intentions de vote, ou de motivation à voter pour tel ou tel candidat. D’autre part sont observés les moyens de communication utilisés par ces candidats majeurs qui deviennent des points structurants du champ politique ivoirien en s’endossant aux partis mandataires. Dans cette confrontation électorale pour capturer la majorité des voix interfèrent des représentations et des imaginaires politiques très marqués, qui consacrent ces candidats en challengers de la vie politique nationale et des sondages du moment. Ces enjeux affectent et différencient les stratégies de communication politique de campagne, que la thèse analyse en collectant les données et les ressources qui les influencent en sourdine et structurent autant les discours que les pratiques médiatiques des candidats étudiés. En clair, le contexte électoral de 2010 et ses déterminants sociohistoriques forgent les stratégies de communication et le comportement médiatique des candidats majeurs. / At the end of the year 2010, the Ivorians organized a presidential election after a decade of civil war. Since then, these elections are still in the news because of their critical outcome: murderous post-electoral crisis in 2011, complicated national reconciliation and, since the year 2016, mutinies in the ranks of a composite and transitional army. This study considers the Ivorian presidential elections of 2010 as a social sciences study subject and is devoted to the political campaign communication of three "great candidates" : Henri Konan Bédié of the Democratic Party of Côte d'Ivoire (PDCI), Laurent Gbagbo of the Presidential Majority (LMP) and Alassane Ouattara of the Rally of Republicans (RDR). The scientific purpose here is to determine the different axes of partisan communication, which illuminate the socio-political profile and behavior of the Ivorian voter in the 2010 presidential election. More specifically, our investigations are devoted, on the one hand, to the determination of the Ivorian electorate in its social, political and cultural composition, but also psycho-sociological dimension. This electorate is here defined in terms of voting intentions, or motivation to vote for a particular candidate. On the other hand are observed the means of communication used by these major candidates who become structuring points of the Ivorian political field by endorsing the mandatory parties. In this electoral confrontation to capture the majority of voices, the study shows how interfere a very strong political representations and imaginings, which consecrate these candidates into challengers of national political life and polls of the moment. These issues affect and differentiate campaign political communication strategies, which the thesis analyzes by collecting data and resources that influence them below and structure both the speeches and the media practices of the candidates studied. Clearly, the electoral context of 2010 and its sociohistorical determinants forge communication strategies and the media behavior of major candidates.