The purpose of this essay has been to study if all the districts in the city of Malmoe get to be seen in the city’s biggest newspaper, Sydsvenskan. Is the reporting proportional? What images is the newspaper offering the citizens? Do they match the reality? Or are some parts of Malmoe in the dark, in a media shadow? Research done in the past has shown that Stockholm in many ways is in a media shadow. The same pattern was shown in Gothenburg. It has also been argued that the district Rosengård in Malmoe has suffered the same treatment. This essay studies if this also applies to the whole city of Malmoe. With a quantitatively and a qualitatively perspective, four weeks of articles have been analyzed. This essay holds the answers to what subjects and which people are represented in the paper. It studies if the reporting is proportional and explains what images are offered from the different parts of Malmoe. The conclusions show that several parts of Malmoe are in a media shadow, exposed to unilateral and in some cases non-existing reporting, leaving the citizens with an untrue image of their city.

DN:s new Norrland – A digital text analysis of the Swedish national newspaper Dagens Nyheters new editorial offices in northern Sweden.     The aim of this study is to compare the coverage of Norrland in the Swedish newspaper Dagens Nyheter before and after the fourth of April 2022. That date marks the opening of two new editorial offices in Umeå and Luleå as part of new investments in the area. The material gathered for the analysis consists of articles from one year before the editorial offices opened, as well as one year after. The method utilized in this essay was a quantitative digital text analysis, as it was the method that allowed us to capture a whole year worth of news coverage. Using computers in quantitative analysis is of big help, and something that allowed the study to incorporate 1579 articles into two separate networks for our study.    The theoretical framework of this study consists of Representation (defined by Stuart Hall), concepts of media shadow (by Nygren, Althén and Nord) as well as Madeleine Erikssons thoughts about reproducing Norrland in the media. Other theories such as news values, centers and peripheries and agenda setting are also used to strengthen the analysis.    With the help of the network analysis tool Gephi, two different networks of correlations were identified and analyzed. The results show that despite the opening of the new editorial offices,  DN still portrays a picture of Norrland as “the other”. New industries and investments are covered, with lots of articles regarding the need for workers in Norrland. In the networks from Gephi, we can see a shift from focus on Sweden to Stockholm as the main local areas that feature in the articles. However, regions, and most specifically, cities, are still in the periphery of the news discourse in DN.