111 pages / The Zuozhuan 评论 (Zuo Commentaries); a narrative history of China's Spring and Autumn period (722-479 BCE), has been included among the thirteen classics of Confucianism since the Tang dynasty. Yet its pages contain numerous references to Shang and early Zhou divination practices. It seems paradoxical that a text identified with Confucian humanism would be full of references to the supernatural. I suggest that the Zuozhuan builds upon the foundations of the authority of Shang and Zhou ritual to establish the authority of Confucian doctrine. This phenomenon has been mentioned by other scholars, though no study has addressed this directly. It is the goal of this thesis to use passages in the Zuozhuan to demonstrate how authority moved from an external source to an internal source during the Eastern Zhou and to show that Zuozhuan makes use of something that Lakoff and Johnson have called idealized cognitive models.

本研究係以Mister Donut之消費者為研究對象，探討其購買動機與所重視之商店形象，與顧客滿意度及顧客忠誠度之間的關係。 研究目的如下： 一、探討商店形象、購買動機之各因素對顧客滿意度與顧客忠誠度是否有影響。 二、瞭解顧客滿意度對顧客忠誠度之影響。 三、探討影響顧客滿意度與顧客忠誠度之商店形象有哪些。 四、探討影響顧客滿意度與顧客忠誠度之購買動機有哪些。 五、人口統計變項之不同對顧客滿意度及顧客忠誠度的影響。 研究結果顯示商店形象、購買動機各因素對於顧客滿意度與顧客忠誠度有顯著的正向影響。顧客滿意度與顧客忠誠度之間有顯著的正向影響。商店形象部份，影響顧客滿意度與顧客忠誠度之商店形象包含「包裝與創新屬性」、「服務屬性」、「廣告代言」、「商品屬性」、「促銷活動」。購買動機部份，影響顧客滿意度與顧客忠誠度之購買動機包含「分享及愉悅感受」、「優質商品與來源國」、「品牌代言吉祥物」。人口統計變項部份，年齡與教育程度之不同，對顧客滿意度及顧客忠誠度有顯著差異。

The problem of this study was a content analysis of art and art-related vocabulary utilized in selected children's leisure time television viewing. Three programs (Misterogers Neighborhood, Sesame Street, and The Electric Company) were selected for the analysis. Audio tapes were made, transcribed, and analyzed for the art and artrelated words based on contextual usage. The analysis of the resulting 223-page tapescript revealed 467 art and art-related words which occurred a total of 3,668 times. The identified art and art-related words were subsequently sorted into five categories by systematically applying specific criteria. The conclusion was that television is limiting in art and art-related vocabulary as a viable language source.

This thesis deals with diplomatic relations in the Chunqiu period or the Spring and Autumn period. It introduces characterization of process of diplomatic meeting, how they are described in the text of the Zhouli. As a main source it uses early chinese text of the Yanzi chunqiu - Annals of Mister Yan. It gives information about a personage of Yan Ying - a minister in the state of Qi in the 6th century BC, as well as about the text itself, including history, authenticity and other questions. It presents own translations of episodes concerning diplomatic relations. For a comparison it presents episodes from the text of Zuo Zhuan, in which we can find Yan Ying. Based on a summary of political situation of this period it resumes, how could episodes of diplomatic meetings correspond to reality of this period. As a result it summarize, how opinions claimed during diplomatic meetings could differ from other episodes.