The main purpose of the integrated marketing communication is to consolidate various marketing modes, to provide customers and prospects with clear and consistent information, and to bring the most benefits of communications. In these years, the direct-selling businesses have stepped on the right track, and have expelled the illegal or weak brands from this market. The existing companies and products are with competition-advantageous brands in the MLM market. The integrated marketing communications are becoming more important as it makes the customers focus on the uniqueness of the products and buy the products. This study discovers that the Bionatural (¦Ê¤ºº¸) Co. has achieved the merits of delivering clear and consistent image and information in using integrated marketing communication. It is in an advantageous position in the niche market that the Bionatural (¦Ê¤ºº¸) Co. held the rights of selling high-tech products in the 21st century. The purpose of multi-level marketing is the personnel marketing. It is using the principle of multiple markets and through the sharing power of customers¡¦ public praise in nice response, to set up a large selling system, and to let these customers obtain rational rewards. So it is not like any traditional companies using stores to sell their products. With fully utilizing communication tools, besides the traditional communication model of one-to-one, every direct selling co. in this study has used TV, newspapers, broadcast, magazines, and network to shape a clear image. This study provides 6 items of suggestion for the direct selling co. in the planning of integrated marketing communications: 1. Attach importance to the integrated marketing communications for companies and sellers synchronously. 2. Grasp the market¡¦s changes and trends. 3. Operate with the emphasis on major customers. 4. Focus on every opportunity where the brand comes to interface. 5. Utilize the various tools of communications to result in a better reword plan. 6. Incorporate network marketing resources to enhance the image of direct selling co.

This thesis is solving the issue of modeling and analysis of multi-level reward systems. The main goal is to design a solution that allows the development and testing of multi-level reward systems. The solution is based on the simulation of a dynamics reward system and the subsequent statistical analysis. The solution uses quantitative tools for simulation modeling and statistical analysis. The proposed solution eliminates the shortcomings of existing approaches, which are based strictly on methods of mathematical analysis. This invention makes possible the capture of not only the characteristics and functioning of the reward system, but also its stability and security. The output data are suitable for control and management decisions in firms that uses complex reward systems.

Submitted by NATÁLIA BASSAN null (nataliabassan27@hotmail.com) on 2018-01-16T16:16:15Z No. of bitstreams: 1 Diseertassão _NATALIA_IMPRESSA_15 janeiro 2018_AN vancouver_CORRIGIDA_Repósitório.doc: 2779648 bytes, checksum: 02c7a7808d0127cdc16506f50f009392 (MD5) / Approved for entry into archive by Maria Irani Coito null (irani@fcfar.unesp.br) on 2018-01-18T10:31:18Z (GMT) No. of bitstreams: 1 Diseertassão _NATALIA_IMPRESSA_15 janeiro 2018_AN vancouver_CORRIGIDA_Repósitório.doc: 2779648 bytes, checksum: 02c7a7808d0127cdc16506f50f009392 (MD5) / Made available in DSpace on 2018-01-18T10:31:19Z (GMT). No. of bitstreams: 1 Diseertassão _NATALIA_IMPRESSA_15 janeiro 2018_AN vancouver_CORRIGIDA_Repósitório.doc: 2779648 bytes, checksum: 02c7a7808d0127cdc16506f50f009392 (MD5) Previous issue date: 2017-11-28 / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Objetivo: o presente trabalho teve como objetivo a síntese enzimática de lipídeos estruturados a partir dos óleos de semente de uva e algodão, especificamente os triglicerídeos dietéticos do tipo MLM (médio:longo:médio), ou seja, aqueles que possuem ácidos graxos de cadeia média (M), em posições sn-1 e sn-3, e de cadeia longa (L), na posição interna da molécula de triacilglicerol. Métodos: fez-se a caracterização das matérias primas (óleos de semente de uva e algodão) e dos TAGs (triglicerídeos) modificados em relação aos índices de acidez, peróxido, perfil em ácidos graxos por cromatografia gasosa e determinação da posição sn-2. Determinou-se as atividades de hidrólise e de esterificação das lipases empregadas. Utilizou-se um planejamento de experimentos (DCCR- Central Composite Rotatable Design) para verificar a influência de razão molar e temperatura sobre o grau de incorporação (GI) do ácido graxo de cadeia média. Por fim fez-se a caracterização hidrodinâmica do reator de leito fixo e/ou empacotado. Resultados: os resultados mostraram que as matérias primas estão dentro dos padrões de especificação (0,6 mg KOH/g para acidez e 10 meq/kg para peróxido), fornecendo valores semelhantes, independentemente do óleo analisado. Os óleos foram ainda caracterizados quanto à composição em ácidos graxos por cromatografia gasosa. Ambos apresentaram altas quantidades de ácidos graxos insaturados, ressaltando-se o essencial ácido linoleico (C18:2n6). Em seguida, foram efetuadas reações de acidólise, visando-se à seleção do ácido graxo e do biocatalisador. Para o óleo de uva, foram obtidos valores de grau de incorporação (GI, %) que variaram de 23,62±1,34 a 34,53±0,05%. Os melhores resultados foram obtidos empregando-se C10 como ácido graxo e a lipase Lipozyme RM IM (34,53±0,05%). Para o óleo de algodão, os melhores resultados de GI também foram obtidos empregando-se C10:0 e a lipase Lipozyme RM IM (36,63±0,23%), e o GI variou de 22,92±4,35 a 36,63±0,23%. Finalmente, realizou-se um planejamento de experimentos (DCCR) que avaliou a influência de razão molar e temperatura sobre o grau de incorporação, observando-se que apenas razão molar obteve influência significativa sobre o grau de incorporação. Com relação às reações de acidólise em leito fixo, estas foram conduzidas empregando-se tempo espacial de 1 hora, e o GI máximo foi em torno de 35% para ambos os óleos. Conclusão: diante do exposto, foi possível sintetizar triglicerídeos dietéticos do tipo MLM a partir dos óleos de semente de uva e algodão, utilizando reatores de tanque agitado e leito fixo. / Objective: the objective of the present work was the enzymatic synthesis of structured lipids from grape and cottonseed oils, specifically the MLM type dietary triglycerides, that is, those with medium chain fatty acids (M), in positions sn-1 and sn-3, and long-chain (L), in the internal position of the triacylglycerol molecule. Methods: The raw materials (grape and cottonseed oils) and the modified TAGs (triglycerides) were characterized in relation to the acid, peroxide, fatty acid profile by gas chromatography and the sn-2 position determination. The hydrolysis and esterification activities of the lipases employed were determined. A DCCR (Central Composite Rotatable Design) was used to verify the influence of molar ratio and temperature on the degree of incorporation (ID) of the medium chain fatty acid. Finally, the hydrodynamic characterization of the fixed bed reactor and / or packaged was performed. Results: The results showed that the raw materials are within the specification standards (0.6 mg KOH / g for acidity and 10 meq / kg for peroxide), providing similar values regardless of the oil analyzed. The oils were further characterized for fatty acid composition by gas chromatography. Both presented high amounts of unsaturated fatty acids, emphasizing the essential linoleic acid (C18: 2n6). Then, acidolysis reactions were carried out, aiming at the selection of the fatty acid and the biocatalyst. For the grape oil, values of degree of incorporation (ID,%) ranging from 23.62±1.34 to 34.53±0.05% were obtained. The best results were obtained using C10:0 as fatty acid and Lipozyme RM IM lipase (34.53 ± 0.05%). For cotton oil, the best ID results were also obtained using C10 and Lipozyme RM IM lipase (36.63 ± 0.23%), and ID ranged from 22.92 ± 4.35 to 36.63 ± 0.23%. Finally, an experiment planning (DCCR) was carried out, which evaluated the influence of molar ratio and temperature on the degree of incorporation, observing that only molar ratio had a significant influence on the degree of incorporation. In relation to the fixed bed acidolysis reactions, these were conducted using 1 hour spatial time, and the maximum ID was around 35% for both oils. Conclusion: in view of the above, it was possible to synthesize MLM type dietary triglycerides from the grape and cottonseed oils, using batch and fixed bed reactors. / CNPq: 446371/2014-9

Med löften om framgång, snabba pengar och ekonomisk frihet har multi-level-marketing (MLM) organisationer tågat in på sociala medier. Flaggskeppet IM Academy, en amerikansk utbildningsplattform,  har tagit fäste både internationellt och i Sverige. Trots varningar från flera myndigheter om att verksamheten kan vara ett kriminellt pyramidspel. Denna kvantitativa innehållsanalys undersöker hur personer som starkt förknippas med MLM-organisationer marknadsför och rekryterar till organisationen. Studien grundar sig i Goffmans teori om intrycktshantering som handlar om att personer väljer att visa upp de positiva och mer attraktiva delarna av sig själv. Teorin, tillsammans med tidigare forskning om MLM-organisationer, visuell kommunikation och influencers har applicerats på digitalt material i form av Instagraminlägg. Med hjälp av kodbok och kodmanual har syftet och teorin operationaliserats till mätbara variabler för att nå ett standardiserat och generaliserbart resultat. Resultatet visar att fler män än kvinnor kunde identifieras bland profilerna, där “entreprenör” utgjorde den vanligaste yrkesbeskrivningen i biografin, och där “DM” var den vanligaste förekommande rekryteringen. Profilerna kategoriseras i huvudsak som "nano influencers" med 0 till 5000 följare. Marknadsföring konstaterades förekomma genom bild, text och emojis i Instagraminläggen, med fokus på olika teman, där selfies och resebilder var de vanligaste huvudmotiven. Olika teman av förmåner, såsom resor, inkomst, karriär- och personlig utveckling var framträdande. Personlig utveckling framhävdes framför karriärutveckling. Ord med koppling till konsumtion och kritik mot “vanliga” jobb hade låg förekomst. Denna studie föreslår att marknadsföring för MLM-organisationer lyfter de främre regionerna och inte alltid är en objektiv bild av verkligheten. Undersökningen tyder på att marknadsföring på plattformen främst sker genom relationsmarknadsföring. Självpresentation och kommunikation av förmåner används för att skapa en image av entreprenörskap och en eftersträvad livsstil, vilket stöder rekrytering och förtroendebyggande inom MLM-organisationer. Detta kan föra mottagaren bakom ljuset, och lämna denne i tron om en trygg inkomst och ett stabilt karriärsval. / Multi-level marketing (MLM) organizations have entered social media with promises of success, quick money and financial freedom. The flagship IM Academy, an American training platform, has taken hold both internationally and in Sweden. Despite warnings from several authorities that the business could be a criminal pyramid scheme. This quantitative content analysis examines how people strongly associated with MLM organizations market and recruit to the organization. This study is based on Goffman's theory of impression management, which states that people choose to display the positive and more attractive parts of themselves. The theory, together with previous research on MLM organizations, visual communication and influencers, has been applied to digital material in the form of Instagram posts. Later on the purpose and theory has been operationalised into measurable variables to achieve a standardized and generalisable result. Which will be explained in a codebook and code manual. The result shows that more men than women could be identified among the profiles, where "entrepreneur" was the most common professional description in the biography, and where "DM" was the most common recruitment. The profiles are mainly categorised as "nano influencers" with 0 to 5000 followers. Marketing was found to occur through image, text and emojis in the Instagram posts, with a focus on different themes. Selfies and travel pictures were the most common main motifs. Various themes of benefits such as travel, income, career and personal development were prominent. Personal development was emphasised over career development. Words related to consumption and criticism of "regular" jobs were low in frequency. This study suggests that marketing for MLM organizations highlights the front regions and is not always an objective picture of reality. The research suggests that marketing on the platform is mainly done through relationship marketing. Self-presentation and communication of benefits are used to create an image of entrepreneurship and a desired lifestyle, which supports recruitment and trust building within MLM organizations. This can mislead the recipient, leaving them in the belief of a secure income and a stable career choice.

Nous avons choisi comme sujet d’étude de ce mémoire d’interroger les phénomènes d’identification organisationnelle à partir d’une approche centrée sur l’étude des interactions. À ces fins, nous avons adopté une approche s’inscrivant dans la continuité de celle des représentants du courant CCO (Communicative Constitution of Organization) sur la nature communicationnelle de la constitution des organisations. Selon cette perspective, la communication est appréhendée comme un processus organisant constituant l’organisation, un processus qui doit ainsi être considérée comme point de départ pour toute analyse organisationnelle (Putman, Nicotera et McPhee, 2009; Taylor et Van Every, 2000). Conformément à cette posture, la construction de l’identification, pensée comme acte de consubstantiation (la consubstantialité renvoyant, suivant Kenneth Burke, à toutes les qualités de nos identités respectives à partir desquelles nous pouvons créer un lien avec d’autres personnes), est analysée à travers l’étude des interactions organisationnelles. Pour étudier ce phénomène, nous avons choisi une démarche qualitative en prenant comme terrain d’enquête une entreprise de vente multiniveau (multi-level marketing), également appelée entreprise MLM. À partir d’une analyse des enregistrements de réunions et des observations que nous avons réalisées, le cas de l’entreprise MLM nous a éclairée sur la manière dont la consubstantialité se manifeste, se négocie et se reproduit dans les échanges. / In this thesis, we propose to examine the question of organizational identification by mobilizing an approach centered on the detailed study of interaction. To do so, we draw from the CCO framework (Communicative Constitution of Organization) and assume the communicational nature of the constitution of organizations. Communication is here understood as an organizing process that constitutes the organization, and can therefore be considered as the starting point for any organizational analysis (Putman, Nicotera and McPhee, 2009, Taylor and Van Every, 2000). By adopting this perspective, identification, conceived as an act of consubstantialization (where consubstantiality refers, echoing Kenneth Burke, to all the qualities of our respective identities from which we can develop a common basis of action with other people), is analyzed through the detailed study of interaction. To study this phenomenon, we adopted a qualitative approach by which we studied a multi-level marketing (MLM) company. Data were collected by videorecording distributors in their daily interactions, particularly while attending meetings and presentations. Our study allows us to show how a common substance is constructed, reproduced and negotiated through communication.

<p>Akademi: </p><p><p>Akademin för hållbar samhälls- och teknikutveckling, Mälardalens<p>Högskola, Västerås.</p><p> </p></p><p>Nivå:</p><p>Kandidatuppsats i marknadsföring, EFO225, 15 hp.</p><p> </p><p>Datum:</p><p>2009-01-08</p><p> </p><p>Författare:</p><p>Asuman Sertcanli, 19861022, asi05003@student.mdh.se</p><p>Betül Dinctürk, 19850808, bdk05001@student.mdh.se</p><p> </p><p>Handledare:</p><p>Claes Jonsson</p><p> </p><p>Uppdragsgivare:</p><p>Oriflame Cosmetics i Turkiet</p><p> </p><p>Syfte:</p><p>Ändamålet med denna studie är att undersöka försäljningsarbetet i<p>ett MLM- företag i de två länderna (Sverige och Turkiet) och</p><p>därmed få fram eventuella skillnader, för att sedan kunna jämföra</p><p>deras beteende ur ett kulturellt perspektiv. Jämförelsen avser att</p><p>vara som ett underlag för säljkonsulenterna i deras dagliga arbete, i</p><p>syfte att kunna förbättra och utveckla försäljningsarbetet.</p><p> </p>Metod:</p><p>Studien har genomförts med hjälp av kvalitativa intervjuer. En<p>intervjuguide utformades för att kunna formulera frågor utifrån valda</p><p>teorier och modeller. Intervjuerna ägde rum i Turkiet och Sverige.</p><p> </p>Slutsats:</p></p><p>Studien visade att det finns både likheter och skillnader i<p>försäljningsarbetet. De turkiska respondenterna fokuserade mer på</p><p>värvning än försäljning men var välutbildade gällande produkterna. De</p><p>svenska respondenterna var mindre kunniga gällande produkterna men</p><p>mer kundorienterade.</p></p>

Akademi:  Akademin för hållbar samhälls- och teknikutveckling, MälardalensHögskola, Västerås.   Nivå: Kandidatuppsats i marknadsföring, EFO225, 15 hp.   Datum: 2009-01-08   Författare: Asuman Sertcanli, 19861022, asi05003@student.mdh.se Betül Dinctürk, 19850808, bdk05001@student.mdh.se   Handledare: Claes Jonsson   Uppdragsgivare: Oriflame Cosmetics i Turkiet   Syfte: Ändamålet med denna studie är att undersöka försäljningsarbetet iett MLM- företag i de två länderna (Sverige och Turkiet) och därmed få fram eventuella skillnader, för att sedan kunna jämföra deras beteende ur ett kulturellt perspektiv. Jämförelsen avser att vara som ett underlag för säljkonsulenterna i deras dagliga arbete, i syfte att kunna förbättra och utveckla försäljningsarbetet.   Metod: Studien har genomförts med hjälp av kvalitativa intervjuer. Enintervjuguide utformades för att kunna formulera frågor utifrån valda teorier och modeller. Intervjuerna ägde rum i Turkiet och Sverige.   Slutsats: Studien visade att det finns både likheter och skillnader iförsäljningsarbetet. De turkiska respondenterna fokuserade mer på värvning än försäljning men var välutbildade gällande produkterna. De svenska respondenterna var mindre kunniga gällande produkterna men mer kundorienterade.

<p>In this work a particle filter (PF) that uses a one-dimensional dynamic model to estimate the position of vehicles traveling on a road is derived. The dynamic model used in the PF is a second order linear-Gaussian model. To be able to track targets traveling both on and off road two different multiple model filters are proposed. One of the filters is a modified version of the Efficient Interacting Multiple Model (E-IMM) and the other is a version of the Multiple Likelihood Models (MLM). Both of the filters uses two modes, one for the on road motion and one for the off road motion. The E-IMM filter and the MLM filter are compared to the standard PF to be able to see the performance gain in using multiple models. This result indicates that the multiple model filters have better performance, at least when the true mode switching probabilities are used.</p> / <p>Den här arbetet presenterar ett partikelfilter som använder sig av en endimensionell dynamisk modell för att skatta positionen på fordon som befinner sig på någon väg. Den dynamiska modellen som används i partikelfiltret är en andra ordningens linjär-gaussisk modell. För att kunna spåra fordon som befinner sig både på och utanför vägen så föreslås två olika multipla filter. Ena filtret är en modifierad</p><p>variant av Efficient Interacting Multiple Model (E-IMM) och den andra är en version a Multiple Likelihood Models (MLM). Båda filtren använder sig av två moder, en för rörelse på vägen och en för rörelse utanför vägen. E-IMM filtret och MLM filtret jämförs med ett standard partikelfilter för att kunna se förbättringen vid använding av multipla modeller. Resultatet visar att båda multipla modell filtren ger bättre resultat, i varje fall då rätt sannolikheter för modbyte används.</p>

In this work a particle filter (PF) that uses a one-dimensional dynamic model to estimate the position of vehicles traveling on a road is derived. The dynamic model used in the PF is a second order linear-Gaussian model. To be able to track targets traveling both on and off road two different multiple model filters are proposed. One of the filters is a modified version of the Efficient Interacting Multiple Model (E-IMM) and the other is a version of the Multiple Likelihood Models (MLM). Both of the filters uses two modes, one for the on road motion and one for the off road motion. The E-IMM filter and the MLM filter are compared to the standard PF to be able to see the performance gain in using multiple models. This result indicates that the multiple model filters have better performance, at least when the true mode switching probabilities are used. / Den här arbetet presenterar ett partikelfilter som använder sig av en endimensionell dynamisk modell för att skatta positionen på fordon som befinner sig på någon väg. Den dynamiska modellen som används i partikelfiltret är en andra ordningens linjär-gaussisk modell. För att kunna spåra fordon som befinner sig både på och utanför vägen så föreslås två olika multipla filter. Ena filtret är en modifierad variant av Efficient Interacting Multiple Model (E-IMM) och den andra är en version a Multiple Likelihood Models (MLM). Båda filtren använder sig av två moder, en för rörelse på vägen och en för rörelse utanför vägen. E-IMM filtret och MLM filtret jämförs med ett standard partikelfilter för att kunna se förbättringen vid använding av multipla modeller. Resultatet visar att båda multipla modell filtren ger bättre resultat, i varje fall då rätt sannolikheter för modbyte används.

The diploma thesis focuses on the motivation system in a selected MLM company. It analyzes the existing motivation system and surveys of the feedback from members of the company using interviews and questionnaires. It contains proposal to improve the motivation system which should lead to an increase in team production.